Scott Diebel
Paid Media Senior Account Manager at BFO- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
Topline Score
Bio
Credentials
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Google AdWords Certification
Google AdWords CertifiedAug, 2014- Sep, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInNov, 2021- Sep, 2024 -
Adwords Fundamentals
Google
Experience
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BFO
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Security and Investigations
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1 - 100 Employee
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Paid Media Senior Account Manager
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Aug 2017 - Present
Leading SEM and paid social strategy and execution for clients spending up to $6MM per month across diverse verticals including financial, travel, SaaS, and ecommerceCreating, managing, and optimizing accounts across Google Ads, Microsoft Ads, Facebook, LinkedIn, and several programmatic platforms with significant SA360 bid management platform experienceLeading client and internal meetings, uncovering account performance insights, implementing new ad formats and features, and developing automation strategies to help clients reach their marketing objectivesAnalyzing and presenting performance marketing data using Excel, Google Sheets, and Data Studio dashboards to communicate data-backed recommendations and next stepsCreating content for inbound and outbound marketing and writing landing page copy to optimize conversion rate and user engagement
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Paid Media Account Manager
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Oct 2016 - Aug 2017
Optimized SEM performance for 6 different accounts, doubling the monthly budgets for multiple accounts due to strong performance metricsManaged daily projects and workload for 2 different team members to ensure execution of weekly project plansDesigned partially-automated reporting templates for 3 clients, reducing reporting hours by 80% for a large financial clientTrained employees on account management best practices in weekly working sessions and several company-wide presentationsLed several internal and client meetings each week, communicating performance highlights and project statuses to strengthen client relationships
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ADSHIFT
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Account Manager
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Feb 2016 - Oct 2016
Exceeded monthly performance goals each month for a large financial company, lowering cost per lead by 50% in 2016.Trained a newly-hired employee on paid search operations and best practicesDeveloped H2 PPC strategies for 2 senior accounts using an analytical, data-driven approachCreated paid search blog content and an internal paid search structure to promote PPC technology productsWrote and edited a Culture Code to clarify company mission and vision in an engaging format
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Digital Account Manager
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Feb 2015 - Feb 2016
Created strategies for 3 PPC clients totaling $4MM+ in annual PPC spendAnalyzed performance data to find revenue-producing opportunities, resulting in a 200%+ increase in loans for one client while maintaining efficiency goalsManaged a team of 3 people to reach a clients' year over year revenue goals, resulting in a 50% increase in daily revenue during the first monthWon 2 new clients by performing PPC audits, presenting tailored strategies, and executing on those strategies
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Digital Media Specialist
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Aug 2014 - Feb 2015
Managed budgets for 20+ clients to improve search metrics and support KPI goals Built customized Excel reports for 20+ clients that synthesized data across multiple digital media sourcesAnalyzed data trends for 4 senior accounts, providing actionable insights into PPC performance for weekly reportingDesigned the PPC account structure for 3 senior accounts while supplementing existing accounts with targeted keywords and ad copyLead client calls for 2 senior accounts, developing action items and project plans based on clients' business goals
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FLIRT Communications, LLC
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United States
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Events Services
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1 - 100 Employee
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Intern
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Jun 2014 - Aug 2014
Wrote industry-relevant blog posts, strengthening FLIRT’s online presence with a consistent brand voiceWrote and automated social media postings on Facebook and Twitter using Hoot SuiteAssisted the organization of a Regional Business Conference for over 5,000 employees, managing resources both in the office and onsite Wrote industry-relevant blog posts, strengthening FLIRT’s online presence with a consistent brand voiceWrote and automated social media postings on Facebook and Twitter using Hoot SuiteAssisted the organization of a Regional Business Conference for over 5,000 employees, managing resources both in the office and onsite
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RB
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IT Services and IT Consulting
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1 - 100 Employee
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Sales Analyst Intern
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Jun 2013 - Aug 2013
Analyzed consumer purchase data to develop strategic recommendations for the Air Care categoryOptimized the current Air Care planogram through SKU rationalization, increasing share of shelf by 2 SKU'sPresented strategic recommendations to a team of executives resulting in a full-time offer Analyzed consumer purchase data to develop strategic recommendations for the Air Care categoryOptimized the current Air Care planogram through SKU rationalization, increasing share of shelf by 2 SKU'sPresented strategic recommendations to a team of executives resulting in a full-time offer
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Red Frog Events
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United States
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Events Services
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1 - 100 Employee
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Event Coordinator Intern
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May 2012 - Aug 2012
Negotiated with media vendors to secure radio advertisements for Warrior Dash event promotionManaged transportation logistics for 47 bands over 5 days for the premier Firefly Music FestivalWrote brand-conscious postings for the company blog, reaching thousands of race participants Negotiated with media vendors to secure radio advertisements for Warrior Dash event promotionManaged transportation logistics for 47 bands over 5 days for the premier Firefly Music FestivalWrote brand-conscious postings for the company blog, reaching thousands of race participants
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Northstar Camp for Boys
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Youth Development Professional
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Jun 2011 - Aug 2011
Organized project periods in marksmanship and tennis for boys aged 8 to 15Collaborated within counselors and directors to support a cabin of 10 campers Adapted to new roles and increased work load after an unanticipated 30% reduction in staffMitigated risk and responded effectively during a life-threatening storm, resulting in 0 injuries Organized project periods in marksmanship and tennis for boys aged 8 to 15Collaborated within counselors and directors to support a cabin of 10 campers Adapted to new roles and increased work load after an unanticipated 30% reduction in staffMitigated risk and responded effectively during a life-threatening storm, resulting in 0 injuries
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Education
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2010 - 2014
Indiana University - Kelley School of Business
Bachelor’s Degree, Marketing & French Language
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