Scott Cherek

Board Of Directors - Marketing Committee Chair/Video Content Creation at Friends of Wehr Nature Center, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

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5.0

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Sue Schmidbauer

Goodwill Industries of SE Wisconsin, Inc. scored a top-notch individual in Scott Cherek, to represent their company. I know this first hand. Scott came to us, seeking services from our company...we shortly became a customer of his. Scott's approach to social media advertising (via Facebook, informational videos, Youtube, etc.) has helped boost our company's branding and awareness to levels that we never thought was possible. Scott's passion, knowledge and expertise in multimedia advertising for your business, is above and beyond. First, we were clients of each others businesses...now we are friends. Thanks for everything, Scott! Sue Schmidbauer, Controller TNS Transmissions, LLC

Debra McRae

Scott did a great job of helping our Nature Center become involved with social media. He patiently helped staff with what they needed to do and created wonderful content for us. The level of photography and written material is excellent. His work is invaluable to us. Thank you Scott and any one will find working with him a pleasure. Deb McRae Wehr Nature Center

Justin Castleman

Scott Cherek's knowledge and passion for social media has been essential to my business. Within months of our initial meeting, my company went from zero social media presence, to having several videos on YOUTUBE, and a Facebook Business(Fan) page, that have drawn both high praise and increased customer interest. These channels have definitely improved my company's brand, and I'll be partnering with Scott Cherek, for more videos and promotional ideas in the future". Justin Castleman, Owner of Castleman & Sons Plumbing

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Credentials

  • Digital Signage Content & Media Expert
    Digital Signage Federation
    Mar, 2013
    - Oct, 2024
  • Certificate of Achievement
    Goodwill Learning & Development
    Dec, 2012
    - Oct, 2024

Experience

  • Friends of Wehr Nature Center, Inc.
    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Board Of Directors - Marketing Committee Chair/Video Content Creation
      • Jun 2021 - Present

      • 405% increase in Wehr's Linkedin page followers since June 2021 • 5,000% increase page views, 5,000% increase unique visitors, 20,000 impressions since June 2021 I am honored to share my video marketing, social media expertise and communications skills to raise awareness for the Friends of Wehr non-profit organization and the Wehr Nature Center. Located in Franklin, Wisconsin, and adjacent to Whitnall Park, the 220-acre nature preserve offers exceptional views of plants, animals, insects and so much more, along the prairie, oak savanna and forested area. Wehr Nature Center offers programs for individuals of all ages, and has a newly renovated, wheelchair-accessible building and boardwalks. It's a place for all seasons and a place for everyone! Make a donation to help improve the programs and amenities or, better yet, purchase a membership (like me) and get free parking and discounts on programs and items.

  • Vintage Video New Media LLC
    • Founder | Owner | CVO | Video & Content Marketing | Social Media Strategist | Branding
      • Mar 2009 - Present

      Passionate, highly skilled and experienced media producer offering fantastic opportunity to partner with your company; to share your organization's story, develop branding, and grow your marketing and communications objectives through compelling content creation. Passionate, highly skilled and experienced media producer offering fantastic opportunity to partner with your company; to share your organization's story, develop branding, and grow your marketing and communications objectives through compelling content creation.

  • Wehr Nature Center/Milwaukee County Parks
    • Social Media Strategist | Educator | Multimedia | Digital Marketing
      • Mar 2010 - Present

      Volunteering as a content creator and media strategist for Wehr's social media channels, including YOUTUBE, Facebook, Linkedin, Twitter and the web. Educating public on events, activities and programs at the Wehr Nature Center in Franklin. Producing photos, video and internet media to build awareness and leverage existing programs and staff activities. Volunteering as a content creator and media strategist for Wehr's social media channels, including YOUTUBE, Facebook, Linkedin, Twitter and the web. Educating public on events, activities and programs at the Wehr Nature Center in Franklin. Producing photos, video and internet media to build awareness and leverage existing programs and staff activities.

  • Goodwill Industries of Southeastern Wisconsin, Inc.
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing | Video | Digital Media | Content Creator | Branding | Social Media
      • Oct 2011 - Nov 2020

      Content producer and creator for the world's largest independent Goodwill organization, driving marketing communications, internal and external branding, social media and intranet engagement. - 45x increase in YOUTUBE viewership- to nearly 900,0000 channel views.- Over 22 million POS and Mobile/web customers engaged with graphics/video.- Recommended purchase decisions for laptops, computers, video, photographer and technology upgrades.

    • Interactive Marketing Specialist
      • Oct 2011 - Apr 2012

      Responsible for the coordination and development of Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago Inc.’s electronic communications (websites/emails/social media/digital signage/intranet). They include: Retail website (amazinggoodwill.com), Retail and other business units email marketing campaigns (using a third party software system), creating content for social media (Facebook, Twitter, You Tube), Retail and other business units digital signage (Mood Media, DMX, NCR). Specialized skills include a combination of technical, marketing, multimedia, writing, editing, photography, video, graphics, social media, internet, software expertise and communications.

  • Aerotek
    • Musicians
    • 1 - 100 Employee
    • Internet, Video, Multimedia Professional
      • Nov 2010 - Sep 2011

      Professional consultant/multimedia content creator, partnering with agency to complete branding, marketing, internet and video. Professional consultant/multimedia content creator, partnering with agency to complete branding, marketing, internet and video.

  • Discovery World at Pier Wisconsin
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Training/Multimedia/Instructor
      • Apr 2010 - Oct 2010

      Provide training, multimedia services, and instruction for Discovery World Museum located at Pier Wisconsin, Milwaukee Wisconsin. Provide training, multimedia services, and instruction for Discovery World Museum located at Pier Wisconsin, Milwaukee Wisconsin.

  • Wacker Neuson Corporation
    • Marketing/Communications
      • Sep 1992 - Mar 2009

      Website producer, media specialist and project management for worldwide construction manufacturer with sales over $1 billion. As video producer: Wrote, directed, shot, edited and distributed hundreds of videos in multiple formats, for sales marketing, trade shows, testimonials, training and various corporate communications. Launched Wacker Neuson on to YOUTUBE, in 2008, gaining over 300,000 viewers to company products, sales and marketing videos, and news events.Over 10 years CMS website database project management and experience. Created thousands of images and graphics, for product catalogs, company home page, landing pages, mergers, acquisitions, press conferences and corporate meetings. In photography, coordinated and completed thousands of candid shoots for ads, testimonials, studio, and corporate applications, including products, people, buildings, applications and PR events.Wrote and edited articles, training, features, full page ads, news releases, product catalogs, copywriting, and corporate communications projects. Coordinated trade shows in large venues such as Las Vegas, Anaheim, New Orleans, Orlando and Atlanta. Also developed and handled logistics for small venues, corporate meetings, 50th Anniversary worldwide gala and other events.

    • Multimedia Producer
      • Sep 1992 - Mar 2009

      AccomplishmentsEarned three international awards for communication excellence.Landed highly coveted cover photos for industry recognized books and trade publications, that built brand awareness. Managed trade shows that produced millions of dollars of revenue for the company and generated tremendous customer satisfaction.Researched, developed and wrote hundreds of advertising and promotioal copy including magazine cover shots, full page ads, feature articles and electronic usage.Prepared, managed and repurposed thousands of photographic and corporate digital images and video for the website, electronic, print and historical applications.

  • Vintage Video
    • United States
    • Media Production
    • Owner/Videographer/Editor/Producer
      • 1991 - 2008

      Vintage Video was launched in 1991 to reach the growing need for professional video services at competitive prices. Covering commercial, industrial and consumer realms, Vintage Video offered transferring services for videotape, DVD, film, slides, photos and other formats. Our production services included industrial programs, "how-to", sales, marketing, product development, seminars, non-profit, manufacturing and more. The consumer segment created timeless wedding, anniversary, retirement, music videos, band performances and similar services. In 2009, Vintage Video became Vintage Video New Media, with a greater focus on new media, internet, digital video, photography, social media, and emphasis on today's more sophisticated media choices.

  • WVTV-Super 18
    • Continuity Programmer
      • Jun 1991 - Sep 1992

      Interim Continuity Manager, commercial programming and continuity for independent local TV station. Interim Continuity Manager, commercial programming and continuity for independent local TV station.

  • WTMJ AM-620
    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Radio Continuity Coordinator
      • Jan 1990 - Feb 1991

      Managed radio commercials and programming for highest rated local radio station in Milwaukee market. Managed radio commercials and programming for highest rated local radio station in Milwaukee market.

  • Journal Broadcast Group
    • United States
    • Broadcast Media Production and Distribution
    • 300 - 400 Employee
    • Continuity Coordinator
      • 1986 - 1991

      Oversaw commercial programming, copywriting and advertising liaison for local affiliate television and radio broadcasting companies. Oversaw commercial programming, copywriting and advertising liaison for local affiliate television and radio broadcasting companies.

  • WTMJ -TV
    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Television Continuity Coordinator
      • Jun 1986 - Jan 1990

      Oversaw commercial programming, copywriting and advertising liaison for local NBC affiliate television broadcast company. Oversaw commercial programming, copywriting and advertising liaison for local NBC affiliate television broadcast company.

  • University of Wisconsin-Milwaukee
    • United States
    • Higher Education
    • 700 & Above Employee
    • Television Services
      • Jan 1984 - Jun 1986

      Videography, lighting, crew and operations for local access television station. Videography, lighting, crew and operations for local access television station.

  • Community Newspapers Inc
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Sportswriter
      • 1984 - 1986

      Sportswriter covering prep sports teams in southeastern Wisconsin, including sports like volleyball, track, swimming and more. Freelance writer, specializing in outdoor recreation and nature. Sportswriter covering prep sports teams in southeastern Wisconsin, including sports like volleyball, track, swimming and more. Freelance writer, specializing in outdoor recreation and nature.

Education

  • University of Wisconsin-Milwaukee
    Bachelor of Arts, Major - Media/ Minor-Communications

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