Experience

Rabinovici & Associates

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • May 2021 - Present

  Lead client communication and campaign strategy for one of the top ten B2B marketing agencies in the United States. Build SOWs and write creative briefs to implement marketing initiatives for Intelligent Business Machines (ibml) and Genesys accounts, including landing pages, emails, social media, and videos. Ensure content is on-brand and optimized for SEO. Develop content calendar and assign in-house and freelance artists. Collaborate with media team to analyze results from social media, paid and organic search.* Paid search strategy for ibml increased conversions by 357% in 2021, while lowering the cost per acquisition by 52%



Scottalanthompson.com

• Freelance B2B Copywriter

  • Apr 2020 - Present

  Craft well-researched, journalistic B2B copy, specializing in high tech, surveillance and access control solutions. Brands include Boon Edam, ISS, Sielox, Vector Flow, and DITEX. Ghostwrite mixture of long and short form content, including white papers, case studies, articles, and blogs. Craft well-researched, journalistic B2B copy, specializing in high tech, surveillance and access control solutions. Brands include Boon Edam, ISS, Sielox, Vector Flow, and DITEX. Ghostwrite mixture of long and short form content, including white papers, case studies, articles, and blogs.



Teledyne FLIR

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Marcom Project Manager | Video Producer + Director

  • Mar 2018 - Mar 2020

  Developed marketing collateral for product launches and brand awareness in support of $394M commercial business unit within $1.9B thermal imaging company. Advised marketing managers and developed content for five different product divisions. Collaborated with internal team members and freelancers to develop print, digital, and video collateral to support sales teams and channel partners. Directed and produced global product launch videos in studio and on location.

• Marketing Writer | Video Producer + Director

  • Mar 2013 - Mar 2018

  Wrote thought-leadership articles, advertisements, case studies, and web pages for commercial business unit. Coordinated video shoots, directed film crews, and produced videos for global product launches and trade shows. * Generated marketing collateral and sales enablement tools for security vertical that grew revenue by 72% over three years—from $141M to $240M* Wrote product launches for several award-winning products



Creative Company

• Austria
• Marketing Services
• 1 - 100 Employee

• Account Director

  • Jun 2012 - Dec 2012

  Managed client account and produced suite of marketing materials for Linfield College (McMinnville, Ore.). Linfield enjoyed a freshmen retention rate of 88% the year following the circulation of our admissions content (national average is 76%). Managed client account and produced suite of marketing materials for Linfield College (McMinnville, Ore.). Linfield enjoyed a freshmen retention rate of 88% the year following the circulation of our admissions content (national average is 76%).



Couv.com

• United States

• Multimedia Journalist

  • Aug 2011 - Feb 2012

  Senior investigative reporter for start-up news website covering Clark County, Wash, including local political campaigns, City Hall, and the Board of County Commissioners. News team won two 2011 Telly Awards for excellence in video production. Senior investigative reporter for start-up news website covering Clark County, Wash, including local political campaigns, City Hall, and the Board of County Commissioners. News team won two 2011 Telly Awards for excellence in video production.



Warner Pacific University

• United States
• Higher Education
• 100 - 200 Employee

• Director of Communications | Magazine Editor | Video Producer

  • Jul 2001 - Jul 2011

  * Founded and served as Editor-in-Chief of WPU's first magazine to increase news content and reshape perceptions of the university among alumni* Supported fundraising goals and public relations efforts as presidential ghostwriter, generating regular press releases, annual reports, and donor appeals* Produced, directed, filmed, and edited promotional videos on behalf of the Office of Development, helping generate over $500,000 in university scholarships at major fundraising events* University endowment grew from $2M to $7.4M over six years due to successful rebranding efforts, record enrollments, and increased investment by stakeholders



Pamplin Media Group

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporter / Associate Editor

  • 2000 - 2001

• Assistant Professor - English as a Foreign Language

  • 1993 - 1999