Scott Wright
Business Marketing Strategist & Lead Gen. at Whitespace Marketing- Claim this Profile
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Bio
Jo McKee
Scott is one of those "salt of the earth" people who, when they say they'll do a job, they do it right and do it better than expected. Combined with his outstanding approach to strategy, it makes for a powerful marketing punch. Even before bringing a client onboard, Scott will take the time to look at the brand's needs and create an "exactly right" solution - and he's not limited to digital. Sure, he'll check the website's doing its job before building the ads (and, if needed, the messenger bot) and sending quality paid traffic, but he'll also get those brochures, banners ... and even wine labels sorted. It's rare to find someone who can product the whole shebang. Get in touch with Scott if you'd like to see real revenue growth in your business.
Jo McKee
Scott is one of those "salt of the earth" people who, when they say they'll do a job, they do it right and do it better than expected. Combined with his outstanding approach to strategy, it makes for a powerful marketing punch. Even before bringing a client onboard, Scott will take the time to look at the brand's needs and create an "exactly right" solution - and he's not limited to digital. Sure, he'll check the website's doing its job before building the ads (and, if needed, the messenger bot) and sending quality paid traffic, but he'll also get those brochures, banners ... and even wine labels sorted. It's rare to find someone who can product the whole shebang. Get in touch with Scott if you'd like to see real revenue growth in your business.
Jo McKee
Scott is one of those "salt of the earth" people who, when they say they'll do a job, they do it right and do it better than expected. Combined with his outstanding approach to strategy, it makes for a powerful marketing punch. Even before bringing a client onboard, Scott will take the time to look at the brand's needs and create an "exactly right" solution - and he's not limited to digital. Sure, he'll check the website's doing its job before building the ads (and, if needed, the messenger bot) and sending quality paid traffic, but he'll also get those brochures, banners ... and even wine labels sorted. It's rare to find someone who can product the whole shebang. Get in touch with Scott if you'd like to see real revenue growth in your business.
Jo McKee
Scott is one of those "salt of the earth" people who, when they say they'll do a job, they do it right and do it better than expected. Combined with his outstanding approach to strategy, it makes for a powerful marketing punch. Even before bringing a client onboard, Scott will take the time to look at the brand's needs and create an "exactly right" solution - and he's not limited to digital. Sure, he'll check the website's doing its job before building the ads (and, if needed, the messenger bot) and sending quality paid traffic, but he'll also get those brochures, banners ... and even wine labels sorted. It's rare to find someone who can product the whole shebang. Get in touch with Scott if you'd like to see real revenue growth in your business.
Experience
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Whitespace Marketing
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Australia
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Advertising Services
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1 - 100 Employee
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Business Marketing Strategist & Lead Gen.
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Jul 2010 - Present
If you are a B2B or B2C organisation ready to scale, you'll know that unearthing a mature, experienced & trustworthy business marketing strategist & Lead Gen Expert to partner with, someone who understands operations & achieves positive ROI, well, it’s like finding hen’s teeth. You want to develop a working relationship with someone who understands how companies work, someone who has managed businesses before, not a newbie who just knows how to do ads. You need more than that. You need business acumen, depth, understanding of what you want to achieve. Other agencies you have worked with, well, they're too transactional, + didn’t get the results. You just don’t have the time for them. GENUINE RESULTS When I was in corporate, my career success was built around my laser focus. Nothing has changed. My focus on client’s business marketing strategies & lead generation is single minded – to stop at nothing to get results. Yes, Facebook is technical – of course. But a well rounded business marketing strategy can’t be based on just tech. It needs to cover objectives, goals, structure – so much more. That’s why our Facebook Lead Gen framework gets results: ✔️ TRAINING $1800 Ad Spend-$150,000 Revenue ✔️ 40 HOT TUBS/SPAS sold-$120,000 Revenue-4 Day Sale ✔️$270,000 Revenue-NEW CAR SALES-$1902 on ads ✔️POOL SHOP $8800 Extra Per Month-$1440 Ad Spend YOU’RE IN THE RIGHT PLACE IF YOU WANT… ✔️ To scale your business & get positive ROI, using FB ads & Lead Gen ✔️ To stop wasting money on incomplete strategies ✔️ To put $1 in, & get $3 out ✔️ To deal with serious business marketing strategists WHAT YOU GET ✔️ Leads, Enquiries, Offers – whatever the objective ✔️ Experience & Intel ✔️ Positive ROI ✔️ Maturity & Experience. If you are tired of dealing with people who just don’t have the business acumen to see your vision, then just message me.
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Business Strategist & Advisor
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Apr 2005 - Sep 2010
Focused on supporting businesses in their decision making process and overall strategy. With a fresh set of eyes on the business new opportunities can open up. Assisting business in- Business strategy Cost savings Planning Business exit sale Focused on supporting businesses in their decision making process and overall strategy. With a fresh set of eyes on the business new opportunities can open up. Assisting business in- Business strategy Cost savings Planning Business exit sale
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General Manager
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Sep 2002 - Mar 2005
Responsibility for the management, growth and development of complete national technology and retail franchise gaming based business. Focus on delivering profit growth, IT management, retail outlet development, sales, marketing, training, capital projects, people development, business integration and key stakeholder liaison. A major focus was the integration of a key acquisition and its subsequent turnaround from a history of reducing profits. Responsibilities Responsibility for Operation and profit of network operation in QLD and NSW (following the successful merger of NSW), turnover in excess of $630 million Management and development operation nationally Compliance with Franchise code of conduct Management of Sales / Marketing /Installation/Training/Operations/ Logistics/ Finance/Call Centres - 100+ staff Reporting to Chief Executive Network Gaming Division (Melbourne) Network of over 1800 venues across three states Government regulation compliance and liaison Business, system and product development Key account and supplier management Development of strategic long term business plan Major Achievements • Generated 13% EBIT growth annually from new business strategies focused in marketing and sales against a budget of 6% • Main focus was the turnaround of NSW operations from 5 years of reducing profits • Integration and restructure of QLD and NSW state based operations resulting in national structure, improved processes and produced cost savings in excess of $500k per annum • Implementation of rebrand to 1650 venues resulting in no loss to revenue during equipment and signage installations • Negotiation of new product approvals with Government regulators • Implementation of new staff appraisal, training, development and succession plan which provided formal recognition process for each staff member and opportunity for staff feedback
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General Manager
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Jul 2000 - Aug 2002
Negotiation of new product approvals with Government regulatorsImplementation of new staff appraisal, training, development and succession plan which provided formal recognition process for each staff member and opportunity for staff feedback; Responsibility for the growth and development of state based technology based business. Focus on delivering profit growth, IT Management, Franchise Outlet development, Sales, Marketing, Training, Capital projects, people development, business integration and key stakeholder liaison.ResponsibilitiesResponsibility for operation and profit of state wide network operation in QLD - turnover in excess of $280 millionManagement of 65 staff including Sales / Marketing /Operations/Logistics/Training/Finance/Call CentresReporting to Chief Financial OfficerManaged Network of over 800 venuesGovernment regulation compliance and liaisonBusiness, system and product developmentKey account development and supplier negotiationsDevelopment and implementation of marketing and sales plan/strategies/sponsorshipsMajor Achievements• Developed improved business processes resulting in a more efficient marketing and sales strategy resulting in turnover growth of 5% annually from a levelling trend• Re-negotiated major sponsorship contract with Brisbane Broncos which resulted in increased product awareness• Achieved annual EBIT growth of approximately 10% against budget expectations of 5% growth per annum through combination of increased sales and improved cost efficiencies
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Sales and Marketing Manager
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Aug 1999 - Jun 2000
Responsibility for development of sales strategies on a business to business basis ensuring optimal account management practices. The development of above and below the line marketing strategies targeting the consumer markets with a focus on creating strong brand awareness and ongoing promotional activities in order to drive revenue.ResponsibilitiesManagement of State Sales Team consisting of three Regional Managers and sixteen Regional RepresentativesRecruitment and management of Marketing TeamDevelopment and implementation of sales and marketing plan/strategiesBusiness Development and key Account ManagementManagement of installations / rollout of hardwareMajor AchievementsIntegration of existing Sales and new Marketing team leading to development of completely new business strategies delivering positive turnover growth from a declining trendDevelopment of strategies resulting in revenue growth above budget forecastInfluenced senior management to partner with major sponsorships valued at $500k per annum.
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Sales and Installation Manager
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Jan 1997 - Jul 1999
Responsibility for the establishment of procedures and recruitment for the new business operation of the sales and installations teams. The first year was the focus of a capital project to rollout state based communications infrastructure and equipment to retail outlets. This project included managing government approvals, sales, contracts, installations, marketing and training programs. This was achieved three times faster than previous similar projects.ResponsibilitiesRecruitment and management of new State Sales Team consisting of three Regional Managers and sixteen Regional RepresentativesProject management of Installations / rollout of hardwareBusiness DevelopmentKey account developmentDevelopment of contracts for installation / hardware supply companiesDevelopment of maintenance; Major AchievementsManaged tender and negotiation for major suppliers including Telstra, AAP and major hardware suppliers totalling approximately $10 millionRollout of network of 500 venues over 9 months (completed 6 months ahead of schedule) by introducing efficient workflow processes resulting in all targets including profit achieved ahead of planDeveloped sales, installation procedures and training manuals to support acquisitions and enable rollout target to be exceeded
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Promotions Coordinator
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Jun 1994 - Dec 1996
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Business Development Executive
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Jul 1991 - May 1994
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Westpac
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Australia
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Banking
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700 & Above Employee
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Training Officer
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Mar 1989 - Jun 1991
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