Experience

Marden Edwards Limited

• United Kingdom
• Machinery Manufacturing

• Marketing Manager

  • May 2010 - Present

  Ferndown, Dorset Responsible for the strategic development and implementation of the company’s domestic and global marketing to over 40 trade partners in 150+ countries. Key responsibilities: Market Research: Use competitor analysis, customer feedback, previous marketing successes and new marketing techniques to inform future initiatives. Public Relations: Promoting the company brand using customer case studies and working with design agencies to develop advertisements. Event… Show more Responsible for the strategic development and implementation of the company’s domestic and global marketing to over 40 trade partners in 150+ countries. Key responsibilities: Market Research: Use competitor analysis, customer feedback, previous marketing successes and new marketing techniques to inform future initiatives. Public Relations: Promoting the company brand using customer case studies and working with design agencies to develop advertisements. Event Management: Project management of global exhibitions including our largest and most successful exhibition to date, a 7 day, triennial event in Germany. Brand Management: Initiated essential rebranding of the company, working with design and website agencies to improve the content and feel of our marketing. Implemented brand guidelines for the company to ensure consistency of message and style. Digital Media Management: Project managed new website build from start to completion, in 7 different languages, building content, liaising closely with sales, directors, designers and website development agencies to achieve fully optimised content. We now rank number one in more key terms compared to the previous website. Strategic social media management. PPC campaign management and reporting. Customer Relationship Management: Developed and implemented company CRM system, enabling targeted email marketing campaigns and valuable response analytics to report to sales manager and directors. Instigated CRM training for 8 sales and marketing personnel. Marketing Evaluation: Improved feedback quality by creating a simple, cross-language, Customer Satisfaction Questionnaire, which I report on. Internal Communications and Training: Introduced and manage a bi-annual newsletter and website linked email updates for 200 employees. Creating a culture of understanding for the ongoing development and continuing importance of marketing. Show less



Martin's Rubber Company Ltd.

• United Kingdom
• Industrial Machinery Manufacturing

• Sales and Marketing Assistant

  • Aug 2007 - Aug 2009

  Southampton, United Kingdom Manufacturers of rubber and polyurethane products, with a turnover of approximately 4.5 million pounds per annum, I was responsible for setting up and project managing all business sales and development opportunities. I was responsible for saving the company approximately £20,000 per annum by redirecting marketing spend towards more effective areas. I also helped develop two key areas of the business resulting in a new worldwide distribution network. My duties included: Telephone and… Show more Manufacturers of rubber and polyurethane products, with a turnover of approximately 4.5 million pounds per annum, I was responsible for setting up and project managing all business sales and development opportunities. I was responsible for saving the company approximately £20,000 per annum by redirecting marketing spend towards more effective areas. I also helped develop two key areas of the business resulting in a new worldwide distribution network. My duties included: Telephone and face to face sales Market analysis Sales and customer analysis Negotiating Website management Exhibition management Show less