Scott Waters

Non Executive Director at SwanCare
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Contact Information
Location
Perth, Western Australia, Australia, AU

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Credentials

  • Digital Transformation
    Boston Consulting Group (BCG)
    Jul, 2020
    - Sep, 2024
  • Foundations of Directorship
    Australian Institute of Company Directors
    Dec, 2019
    - Sep, 2024

Experience

    • Australia
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Non Executive Director
      • Mar 2022 - Present

    • Singapore
    • Hospitality
    • 100 - 200 Employee
    • CMO
      • May 2021 - Present

      Leading the global marketing, content and UX functions for Asia’s leading luxury travel brand. Leading the global marketing, content and UX functions for Asia’s leading luxury travel brand.

    • Real Estate
    • 1 - 100 Employee
    • Consultant
      • May 2021 - Present

      Specialising in helping organisations innovate and grow by transforming customer experiences, and delivering data-lead UX, product, brand and marketing strategy. Specialising in helping organisations innovate and grow by transforming customer experiences, and delivering data-lead UX, product, brand and marketing strategy.

    • Australia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • GM, Products & Services
      • Sep 2015 - May 2021

      Responsibility for the end to end delivery of the customer proposition, from discovery to product design, proposition and UX design, and implementation of go to market strategies. Responsibility for the end to end delivery of the customer proposition, from discovery to product design, proposition and UX design, and implementation of go to market strategies.

    • Australia
    • Technology, Information and Media
    • 700 & Above Employee
    • Head of Digital (WA)
      • Nov 2012 - Sep 2015

      Responsibility for the P&L of WA’s most popular news website, collaborating with sales, product, marketing and content teams to transform a traditional media business into a customer-centric, multi-platform market leader.

    • Marketing Director (WA)
      • Jul 2008 - Nov 2012

      Responsibility for audience growth across print and digital in WA, implementing strategies to drive new audience and subscriber acquisition.

    • Australia
    • Telecommunications
    • 500 - 600 Employee
    • Consumer Marketing Manager
      • 2005 - 2008

      Responsibility for broadband customer acquisition and retention, developed and implemented an award-winning customer growth strategy and brand blueprint that is still in use 15 years later, delivering a 180% increase in product conversion in the 12 months following launch. Responsibility for broadband customer acquisition and retention, developed and implemented an award-winning customer growth strategy and brand blueprint that is still in use 15 years later, delivering a 180% increase in product conversion in the 12 months following launch.

    • Australia
    • Financial Services
    • 700 & Above Employee
    • Marketing Manager
      • 2000 - 2005

      Worked across a number of customer acquisition & retention roles including leadership of the bank’s consumer direct marketing function and segment-driven marketing strategy for the mortgages business. Worked across a number of customer acquisition & retention roles including leadership of the bank’s consumer direct marketing function and segment-driven marketing strategy for the mortgages business.

Education

  • Edith Cowan University
    Bachelor's Degree, Economics, Finance
    -
  • Edith Cowan University
    Graduate Diploma of Business, Marketing
    -

Community

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