Experience

Barnie's Coffee & Tea Co.

• United States
• Retail
• 1 - 100 Employee

• Chief Sales and Marketing Officer

  • May 2017 - Present



Barnies Coffee & Tea Co

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Vice President of Sales and Marketing

  • Feb 2014 - May 2017

  Managing all sales and marketing efforts in multiple channels to include expanding new distribution. Managing all sales and marketing efforts in multiple channels to include expanding new distribution.



MamaMancini's Holdings, Inc.

• Vice President of Sales

  • Nov 2011 - Feb 2014

  Lead a $24 million sales budget for multiple product lines, executing product marketing and promotions reporting to the Chairman and CEO. Responsible for development of national sales organization, to include establishing broker network and management of distributors covering all aspects of the sales in retail and foodservice channels. Responsibilities include new business acquisition, P&L management, training, marketing and advertising, packaging innovation and decisions. Lead a $24 million sales budget for multiple product lines, executing product marketing and promotions reporting to the Chairman and CEO. Responsible for development of national sales organization, to include establishing broker network and management of distributors covering all aspects of the sales in retail and foodservice channels. Responsibilities include new business acquisition, P&L management, training, marketing and advertising, packaging innovation and decisions.



De Cecco USA

• Director of Sales

  • Feb 2009 - Feb 2010

  National Sales Director: Led a $77 million sales budget for multiple international product lines and oversaw product marketing and promotions in both food service and retail channels. Managed a direct sales team, a nationwide broker network and distributors. Determined brand allocations, and planned quarterly programs by brand per market resulting in increased sales and profitability. Managed distributor goals and conducted annual reviews with managers and distributors overseeing staffing and P&L.



illycaffè

• Food Production
• 700 & Above Employee

• Division Sales Manager East

  • Aug 1994 - Feb 2009

  Directed sales operations for the entire East Coast (Maine to the Caribbean), and assumed direct responsibility for international product sales. Planned quarterly programs by brand per market. Managed go-to-market strategies and distributor goals, and established brand allocations. Oversaw all trade and marketing initiatives, including special events and seasonal promotions. Supervised a 20-person team of district sales managers, technical managers, and distributors. Directed sales operations for the entire East Coast (Maine to the Caribbean), and assumed direct responsibility for international product sales. Planned quarterly programs by brand per market. Managed go-to-market strategies and distributor goals, and established brand allocations. Oversaw all trade and marketing initiatives, including special events and seasonal promotions. Supervised a 20-person team of district sales managers, technical managers, and distributors.



Darden

• United States
• Restaurants
• 700 & Above Employee

• New Business Manager

  • Aug 1991 - Aug 1994

  Responsible for design, development and implementation of prototype of café concept, including café design, menu development, vendor selection, hiring and training employees at Olive Garden Café at Times Square in New York, NY. Responsible for design, development and implementation of prototype of café concept, including café design, menu development, vendor selection, hiring and training employees at Olive Garden Café at Times Square in New York, NY.