Lead Automation and Data Strategist

• Sep 2022 - Present

Lead Systems Engineer

• Feb 2022 - Present

Systems Business Analyst

• Apr 2021 - Feb 2022

Marketing Automation Digital Engagement Manager

• Aug 2017 - Apr 2021

I am the marketing teams in-house digital marketing expert. I'm also the admin, strategist, tactician and trainer for the new global Hydraulics Eloqua instance that went live, 11/2020. Prior to this Hydraulics had been sharing the enterprise Eloqua instance and I oversaw the use of Eloqua for the Hydraulics group and collaborated with the team at the Sector level to build out new solutions with in our instance. I'm one of the principals overseeing the implementation and modification of new the Hydraulics Eloqua instance, due to the divestiture of Eaton Hydraulics to Danfoss, including the following programs: • Contact Level Security • Contact Washing Machine • Double Opt-In for GDPR • Email Compliance • Email Domain Verification • Marketing Qualified Lead I'm responsible for redesigning a new, optimized lead flow program that better qualifies and passes leads to sales and a long term goal of sending leads to our channel. I develop the process and design of various nurture programs for the product and solutions the marketing and product marketing teams need for product launches and awareness. I'm responsible for the SEO and SEM efforts for Eaton Hydraulics as the eaton.com website is being entirely relaunched. I maintain metrics for the marketing team to make better, more proactive decisions for the digital marketing side of the business to continue to improve. Show less

Digital Engagement Manager

• Jan 2016 - Aug 2017

Responsible for the planning and execution of engagement strategies and tactics; tracking and monitoring engagement effectiveness; testing engagement methods and messaging; optimizing plans and reporting progress; and collaborating with operations, content and coaching teams to ensure seamless integration and delivery. Responsible for the planning and execution of engagement strategies and tactics; tracking and monitoring engagement effectiveness; testing engagement methods and messaging; optimizing plans and reporting progress; and collaborating with operations, content and coaching teams to ensure seamless integration and delivery.

Interactive Marketing Specialist

• Mar 2011 - Dec 2015

Responsible for the management, planning and execution of programs developed in Marketo for EMEA and LATAM global regions and also HQ. This included but was not limited to, strategy, tactics, lead generation, nurturing and engagement programs, email programs, Real Time Personalization, lead scoring, database maintenance, reporting and training. Also responsible for SEO, PPC and the over all SEM strategy, tactics and reporting. Responsible for the management, planning and execution of programs developed in Marketo for EMEA and LATAM global regions and also HQ. This included but was not limited to, strategy, tactics, lead generation, nurturing and engagement programs, email programs, Real Time Personalization, lead scoring, database maintenance, reporting and training. Also responsible for SEO, PPC and the over all SEM strategy, tactics and reporting.

eBusiness Senior Analyst

• Dec 2008 - Mar 2011

Responsible for website lead generation and analysis including the management/execution of the PPC and SEO programs, web analytics, A/B Testing, HTML email production, social media and other online initiatives. Responsible for website lead generation and analysis including the management/execution of the PPC and SEO programs, web analytics, A/B Testing, HTML email production, social media and other online initiatives.

Web Marketing Specialist (SEO/PPC/Analytics)

• Dec 2008 - Feb 2010

Responsible for website lead generation and analysis including the management/execution of the PPC and SEO programs, web analytics, A/B Testing, HTML email production, social media and other online initiatives. Responsible for website lead generation and analysis including the management/execution of the PPC and SEO programs, web analytics, A/B Testing, HTML email production, social media and other online initiatives.

Web Content Management Consultant (SEO/Analytics)

• Oct 2008 - Nov 2008

Web Marketing Specialist Consultant (SEO/Analytics)

• May 2008 - Oct 2008

Authored and managed content, and assisted with development of websites and e-marketing initiatives for the Pure Polaris Division. Authored and managed content, and assisted with development of websites and e-marketing initiatives for the Pure Polaris Division.

Web Content Specialist (SEO/PPC/Analytics)

• Nov 2006 - Mar 2008

Wrote and managed content on Select Comfort’s US, Canada, Australian, Personal Preference and QVC sites. Worked collaboratively with Creative Services, Marketing, IT Departments and external agency to have site looking consistent for each weekly promotion, mid-month and monthly site changes. Wrote and managed content on Select Comfort’s US, Canada, Australian, Personal Preference and QVC sites. Worked collaboratively with Creative Services, Marketing, IT Departments and external agency to have site looking consistent for each weekly promotion, mid-month and monthly site changes.

Web Writer Specialist (SEO/Analytics)

• Jun 2004 - Nov 2006

Coordinated marketing team’s online efforts by developing a streamlined system for presenting information to be posted on Conklin’s extranet and corporate websites. Coordinated marketing team’s online efforts by developing a streamlined system for presenting information to be posted on Conklin’s extranet and corporate websites.

Copywriter

• May 2000 - Jun 2004

Web Writer (SEO)

• 1999 - 2000