Experience

Glassroom

• Canada
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Dec 2020 - Present

  In my current role as General Manager, I direct and manage the operational activities for Glassroom, Canada's largest independent media agency by setting the pace for new and organic agency growth, client strategy + business innovation and helping build and serve a company culture that is dedicated to our organizational values to ensure that the strategic goals for the business are achieved. I also serve the Canadian advertising and marketing community as a sitting member on the CMA Media Council, COMMB Marketing Committee, Media Innovation Awards Advisory Board and as a judge on the main jury for the 2023 Media Innovation Awards. Show less



VMC Media

• Canada
• Advertising Services
• 1 - 100 Employee

• President

  • Dec 2019 - Nov 2020

  As President of VMC Media, I was responsible for setting the short and long term goals for the company, driving the business plan for the organization, and overseeing agency day-to-day operations. Working collaboratively with the CEO and CFO, my primary focus was to increase the strategic value the agency brought to our client's business by increasing our service offering in the marketplace and growing net/new and organic revenue. As President of VMC Media, I was responsible for setting the short and long term goals for the company, driving the business plan for the organization, and overseeing agency day-to-day operations. Working collaboratively with the CEO and CFO, my primary focus was to increase the strategic value the agency brought to our client's business by increasing our service offering in the marketplace and growing net/new and organic revenue.



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Managing Director, Head of Client Strategy

  • 2018 - 2019

  (In 2018, Maxus was merged with MEC to form Wavemaker) As Head of Client Strategy, I was responsible for leading the agency strategic planning process and working with our senior client stakeholders to develop consumer insights + strategies that would help move their customers closer to action. As a senior executive of the company, I was also tasked with integrating our new global planning approach into our strategy work stream across the agency post-merger, helping lead new business efforts and pitches and working collaboratively with other leaders in the company to creating new revenue streams and strategic opportunities for the agency roster of clients. Show less



Maxus Global

• United States
• Advertising Services
• 200 - 300 Employee

• Managing Director, Head of Strategy and [m]Platform Lead, Canada

  • 2017 - 2018

  With the launch of [m]Platform (GroupM's consolidated digital advertising + data and technology platform), I was responsible for integrating our strategic planning process with our digital + technology platform to deliver our clients better precision marketing solutions and more information about their consumer’s path to purchase.

• Managing Director, Head of Strategy

  • 2015 - 2017

  As a member of the executive team, I was responsible for leading client strategy across the agency’s portfolio of clients and driving business growth for the company.

• Managing Director

  • 2014 - 2015

  Senior agency executive responsible for the cross-enterprise management and development of client business strategy for BMO Financial Group including Brand & Corporate Sponsorship, Personal & Consumer Business Banking, Wealth Management, Capital Markets and Global Asset Management lines of business.



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Vice President / Client Business Partner

  • Jun 2012 - Nov 2014

  Senior agency executive responsible for leading AB InBev Labatt Breweries of Canada, and tasked with the overall strategic oversight, client stewardship and delivery of performance metrics for the account. Senior agency executive responsible for leading AB InBev Labatt Breweries of Canada, and tasked with the overall strategic oversight, client stewardship and delivery of performance metrics for the account.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Vice President / Integrated Business Leader

  • 2011 - 2012

  Senior agency executive responsible for the strategic planning, senior client stewardship and financial performance of Walt Disney Studio Motion Pictures and Walt Disney Company, including oversight of two regional teams located in Toronto and Montreal. Senior agency executive responsible for the strategic planning, senior client stewardship and financial performance of Walt Disney Studio Motion Pictures and Walt Disney Company, including oversight of two regional teams located in Toronto and Montreal.



Trigger Communication & Design, Ltd.

• Canada
• Financial Services
• 1 - 100 Employee

• Director Connections Planning

  • 2009 - 2011

  Lead the connection planning process, media investment and digital strategy for the agency list of accounts including new business wins Servus Credit Union, Canada BrokerLink (Intact Insurance), and Discount Car & Truck Rental (National + Regional) advertising campaigns. Lead the connection planning process, media investment and digital strategy for the agency list of accounts including new business wins Servus Credit Union, Canada BrokerLink (Intact Insurance), and Discount Car & Truck Rental (National + Regional) advertising campaigns.



Vizeum

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Director Business Strategy

  • 2004 - 2009

  Lead strategy and client service for agency Brand Group including Del Monte Foods, H.J. Heinz of Canada, H&R Block, Ocean Spray International Services, Re/Max, Suzuki Automotive, Goodyear, Sirius Satellite Radio, Torstar Lead strategy and client service for agency Brand Group including Del Monte Foods, H.J. Heinz of Canada, H&R Block, Ocean Spray International Services, Re/Max, Suzuki Automotive, Goodyear, Sirius Satellite Radio, Torstar