Experience

BankBound

• United States
• Banking
• 1 - 100 Employee

• Digital Marketing Strategist

  • Aug 2022 - Present

• Digital Marketing Analyst

  • Feb 2020 - Aug 2022

  Managed a roster of clients, consisting of community banks from across the country. Created monthly reporting and delivered these reports to each client on a monthly basis. Performed SEO keyword research and created metadata for each page of a client’s website. Implemented content, metadata, and design assets on client websites through a variety of content management systems. Managed a variety of Google Search, Google Display, and Facebook ads, including… Show more Managed a roster of clients, consisting of community banks from across the country. Created monthly reporting and delivered these reports to each client on a monthly basis. Performed SEO keyword research and created metadata for each page of a client’s website. Implemented content, metadata, and design assets on client websites through a variety of content management systems. Managed a variety of Google Search, Google Display, and Facebook ads, including ad creation, paid keyword research, targeting, and more. Coordinated with a copywriter to create original content ranging from blog articles to webpages. Coordinated with a design team to create original branded assets for each client Worked within a marketing automation tool to build emails, landing pages, and automated workflows to contact customers at various stages of the buyer’s journey. Wrote original blog content tailored to the marketing needs of community banks. Managed team members to ensure that projects were completed on time and to clients’ specifications. Managed Facebook, Instagram, LinkedIn and Twitter account for clients consisting of organic branded posts and boosted content to grow engagement. Assisted clients with website redesigns, working to create content and meet deadlines. Tracked conversions and leads on websites using Google Tag Manager and Google Analytics in order to understand user engagement and inform future marketing. Created original documentation and automation processes to increase efficiency, including questionnaires, automated reports, and spreadsheets. Held in-person meetings with a local client to present reporting and discuss future marketing initiatives. Responded to client and internal emails in a timely manner.



PrintMail Solutions

• United States
• Financial Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jan 2018 - Feb 2020



IQnection

• Advertising Services
• 1 - 100 Employee

• Internet Marketing Assistant

  • Apr 2015 - Nov 2017

  Managed 28 marketing accounts, delegating marketing tasks to team members. Completed on- and off-page SEO tasks, including: Link building, market trend research, blog research, keyword research, content creation & editing, blog & webpage optimization, metadata creation, etc. Reviewed and analyzed data from Google Analytics, and drafted detailed monthly marketing reports for clients. Performed social media promotion across several platforms, as well as paid… Show more Managed 28 marketing accounts, delegating marketing tasks to team members. Completed on- and off-page SEO tasks, including: Link building, market trend research, blog research, keyword research, content creation & editing, blog & webpage optimization, metadata creation, etc. Reviewed and analyzed data from Google Analytics, and drafted detailed monthly marketing reports for clients. Performed social media promotion across several platforms, as well as paid promotional management on Facebook & LinkedIn, and managing ads in Google AdWords. Worked with clients to devise marketing strategies and activities to increase organic search prevalence and conversions. Show less Managed 28 marketing accounts, delegating marketing tasks to team members. Completed on- and off-page SEO tasks, including: Link building, market trend research, blog research, keyword research, content creation & editing, blog & webpage optimization, metadata creation, etc. Reviewed and analyzed data from Google Analytics, and drafted detailed monthly marketing reports for clients. Performed social media promotion across several platforms, as well as paid… Show more Managed 28 marketing accounts, delegating marketing tasks to team members. Completed on- and off-page SEO tasks, including: Link building, market trend research, blog research, keyword research, content creation & editing, blog & webpage optimization, metadata creation, etc. Reviewed and analyzed data from Google Analytics, and drafted detailed monthly marketing reports for clients. Performed social media promotion across several platforms, as well as paid promotional management on Facebook & LinkedIn, and managing ads in Google AdWords. Worked with clients to devise marketing strategies and activities to increase organic search prevalence and conversions. Show less



FocusMX Web Design & Marketing

• Jamison, PA

• Project Coordinator

  • May 2012 - May 2015

  Created sales-focused copy for several websites, and fulfilled several in-house copy needs (website content, automated emails, SEO content pages, press releases, etc.). Developed white paper documents, technical documents, guides and website analyses for clients. Gained a working knowledge of writing for websites, SEO, online advertisements, and business correspondences. Interacted with clients on a daily basis, listened to their specific needs, and communicated these needs to… Show more Created sales-focused copy for several websites, and fulfilled several in-house copy needs (website content, automated emails, SEO content pages, press releases, etc.). Developed white paper documents, technical documents, guides and website analyses for clients. Gained a working knowledge of writing for websites, SEO, online advertisements, and business correspondences. Interacted with clients on a daily basis, listened to their specific needs, and communicated these needs to my development and design teams in order to meet the specific needs of my clients. Worked in a high-pressure environment under several demanding managers to accomplish multiple assignments in a team environment. Show less Created sales-focused copy for several websites, and fulfilled several in-house copy needs (website content, automated emails, SEO content pages, press releases, etc.). Developed white paper documents, technical documents, guides and website analyses for clients. Gained a working knowledge of writing for websites, SEO, online advertisements, and business correspondences. Interacted with clients on a daily basis, listened to their specific needs, and communicated these needs to… Show more Created sales-focused copy for several websites, and fulfilled several in-house copy needs (website content, automated emails, SEO content pages, press releases, etc.). Developed white paper documents, technical documents, guides and website analyses for clients. Gained a working knowledge of writing for websites, SEO, online advertisements, and business correspondences. Interacted with clients on a daily basis, listened to their specific needs, and communicated these needs to my development and design teams in order to meet the specific needs of my clients. Worked in a high-pressure environment under several demanding managers to accomplish multiple assignments in a team environment. Show less



Society Hill Pediatrics

• Office Assistant

  • Nov 2009 - Aug 2010

  Worked in an active medical environment in conjunction with healthcare professionals. My duties included retrieving patient files, taking written accounts of phone messages, and completing paperwork related to H1N1 vaccinations. Worked in an active medical environment in conjunction with healthcare professionals. My duties included retrieving patient files, taking written accounts of phone messages, and completing paperwork related to H1N1 vaccinations.