Scott Smith
Ad Product Delivery Manager at Cars.com- Claim this Profile
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Bio
Catherine Beattie
I managed Scott when he was a Digital Ad Operations Team Lead at Tribune. Scott is exactly the type of team player you want in your department. He has a natural curiosity to learn and improve things, which is critical in a digital industry that is evolving at lightning speed. Scott also has a great sense of humor and ability to stay calm and even-keeled in any situation. He excelled at project management, and led over 20 website upgrades/migrations from the Ad Ops point of view, while I managed him. Scott is an awesome team member and it was a pleasure working with him!
Catherine Beattie
I managed Scott when he was a Digital Ad Operations Team Lead at Tribune. Scott is exactly the type of team player you want in your department. He has a natural curiosity to learn and improve things, which is critical in a digital industry that is evolving at lightning speed. Scott also has a great sense of humor and ability to stay calm and even-keeled in any situation. He excelled at project management, and led over 20 website upgrades/migrations from the Ad Ops point of view, while I managed him. Scott is an awesome team member and it was a pleasure working with him!
Catherine Beattie
I managed Scott when he was a Digital Ad Operations Team Lead at Tribune. Scott is exactly the type of team player you want in your department. He has a natural curiosity to learn and improve things, which is critical in a digital industry that is evolving at lightning speed. Scott also has a great sense of humor and ability to stay calm and even-keeled in any situation. He excelled at project management, and led over 20 website upgrades/migrations from the Ad Ops point of view, while I managed him. Scott is an awesome team member and it was a pleasure working with him!
Catherine Beattie
I managed Scott when he was a Digital Ad Operations Team Lead at Tribune. Scott is exactly the type of team player you want in your department. He has a natural curiosity to learn and improve things, which is critical in a digital industry that is evolving at lightning speed. Scott also has a great sense of humor and ability to stay calm and even-keeled in any situation. He excelled at project management, and led over 20 website upgrades/migrations from the Ad Ops point of view, while I managed him. Scott is an awesome team member and it was a pleasure working with him!
Experience
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Cars.com
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United States
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Internet Publishing
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700 & Above Employee
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Ad Product Delivery Manager
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Oct 2018 - Present
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Tribune Publications
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Switzerland
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Online Media
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1 - 100 Employee
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Team Lead
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Aug 2014 - Oct 2018
Prepared, updated and followed project plans to complete initiatives and evaluate their successIdentified training needs and created SOPs and training decks. On-boarded acquired companies into Tribune's internal systems, processes and platformsWorked with internal and external developers on implementing ad technology across multiple platformsActed as liaison between Sales team and Web DevelopersEnsured Ad Operations maintained and followed all SoX controls. Assisted in vetting potential third party vendorsQA'd new and updated sites for ad related issuesExhibited a strong knowledge of Ad Operations systems (DSM, DFP, XSM, etc) and trouble-shooting tools (Charles, Fiddlers, GPT). Knowledge base for DFP adtag creation, inventory hierarchy, keyvalues, user creation and permissions Focused on process improvement for the Digital Ad Operation team to increase efficiency
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Dynamic Campaign Management Specialist
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Sep 2013 - Aug 2014
Compiles daily delivery reports using DFP PremiumProvides optimization suggestions on struggling campaigns, balancing advertiser and publisher goalsProactively monitors watch list of VIP campaigns and clientsAnalyzes site metrics to gain deep understanding of delivery issues and trendsUtilized as digital knowledge base for sales team
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Campaign Specialist
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Feb 2012 - Sep 2013
Handled national online advertising campaigns over all of Tribune's properties including the LA Times, Chicago Tribune and Baltimore SunCommunicated and built relationships with agency contacts on daily basis Utilizeed DSM and DFP to manage numerous concurrent campaignsWorked with custom display and mobile adsCommunicated with clients on optimizing campaigns to meet specific needs and performance goalsHandled client billing discrepanciesExperienced with communicating with agencies, ad networks, and remnant providersObtained creative, verify ad specs and trouble shoot malfunctioning ads.
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Various
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Sep 2006 - Sep 2011
Assisted sales staff with campaign management – pre-sale and post-saleProvided exceptional service to clients, potential clients, and internal team membersWorked with sales staff to brainstorm promotional ideas that led to increased word-of-mouth for local and national brandsResponsible for processing orders, reporting delivery, and fixing commercial discrepancies Assisted sales staff with campaign management – pre-sale and post-saleProvided exceptional service to clients, potential clients, and internal team membersWorked with sales staff to brainstorm promotional ideas that led to increased word-of-mouth for local and national brandsResponsible for processing orders, reporting delivery, and fixing commercial discrepancies
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Production Director, Program Director, Music Director
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Aug 2006 - May 2009
Led complete overhaul and streamlining of commercial placement procedureDirectly managed 45 employees, oversaw staff followed all federal laws and regulationsWorked with clients on commercial creation and placement Led complete overhaul and streamlining of commercial placement procedureDirectly managed 45 employees, oversaw staff followed all federal laws and regulationsWorked with clients on commercial creation and placement
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Education
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2006 - 2011
Kansas State University
Bachelor's degree, Advertising -
2006 - 2011
Kansas State University
Mass Communications, Advertising
Community
