Experience

We Are Bill

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder & CEO

  • Nov 2015 - Present

  We Are Bill is a boutique brand creation & reinvention consultancy based in New York. We connect strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. Clients include AB InBev, Panasonic, ASICS, Nautica, Polaris, Ticketmaster, and Husqvarna, and high-growth companies OWYN, Rhone, M1, Zoe, Propeller, the Premier Lacrosse League, Vault Health, O2, Hella Cocktail Co, Radius and Addie's. Services: Insights, Brand Vision, Brand Purpose, Brand Positioning, Brand Architecture, Identity Systems, Brand Story, Brand Books, Innovation Growth Strategy, Product Design, Digital Design, Packaging Design, Brand-Led Marketing & Brand Activations Show less



littleBits

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head of Brand Experience

  • Feb 2015 - Oct 2015

  Led brand insight and repositioning engagement. Ideated, modeled, launched and managed entry into brick & mortar, also developed an invent and buy model at retail. Watched the company grow from 60 to 120. Acquired by Sphero. Led brand insight and repositioning engagement. Ideated, modeled, launched and managed entry into brick & mortar, also developed an invent and buy model at retail. Watched the company grow from 60 to 120. Acquired by Sphero.



Alternative Apparel

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• VP of Global Brand Marketing, eCommerce, and Stores

  • Nov 2013 - Jan 2015

  Led commercial strategy for retail stores, e-commerce, and marketing for PE-backed global sustainable apparel company. Oversaw the DTC web redesign, launched two new brick & mortar locations while rehabilitating two more, managed a team of 40. Acquired by Hanes. Led commercial strategy for retail stores, e-commerce, and marketing for PE-backed global sustainable apparel company. Oversaw the DTC web redesign, launched two new brick & mortar locations while rehabilitating two more, managed a team of 40. Acquired by Hanes.



Redscout

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Innovation Strategist

  • Jun 2011 - Oct 2013

  Led brand strategy and innovation engagements with C-suites of Fortune 100 companies. Managed internal team and client relationships, built strategies including brand repositioning, category rethinks, new product launches, new market entries. Owned by MDC Partners. Led brand strategy and innovation engagements with C-suites of Fortune 100 companies. Managed internal team and client relationships, built strategies including brand repositioning, category rethinks, new product launches, new market entries. Owned by MDC Partners.



Scotsman Capital Management LLC

• Greater New York City Area

• Analyst, Portfolio Manager, Partner

  • 2004 - 2009

  Led investment research, modeling, stock selection and portfolio management as hire #1 in long-only investment management firm. Was a part of asset growth from $10MM to $300MM and client growth from 5 to 95, from 2004-2009. Acquired by Douglass Winthrop Advisors. Led investment research, modeling, stock selection and portfolio management as hire #1 in long-only investment management firm. Was a part of asset growth from $10MM to $300MM and client growth from 5 to 95, from 2004-2009. Acquired by Douglass Winthrop Advisors.