Experience

Victorian Caravan Parks Association

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • Feb 2020 - Present

  The Victorian Caravan Parks Association, also known as VicParks, is the Victorian peak body for thus vitally important industry that contributes nearly $500 million to the Victorian economy every year. Representing the interests of over 450 businesses, we lobby government for fair, quality legislation and regulation impacting caravan and tourist parks, educate members on their legal obligations to residents, tourists and the community and work with others to promote this fabulous industry.



Scott Parker Communications Pty Ltd

• Principal

  • Sep 2019 - Feb 2020

  Communications and public affairs consultancy specialising in issues and crisis management, strategic communications, media relations, speech writing, and government advocacy. Communications and public affairs consultancy specialising in issues and crisis management, strategic communications, media relations, speech writing, and government advocacy.



Greyhounds Australasia

• Sandown Park, Melbourne

• Chief Executive Officer (Responsible for Public Affairs)

  • Mar 2014 - Jul 2019

  Greyhounds Australasia is the peak body for the sport in Australia and New Zealand. It supports and provides services to its nine racing jurisdictional bodies including providing a platform for communicating national positions on significant policy areas such as integrity and animal welfare. Greyhounds Australasia is the peak body for the sport in Australia and New Zealand. It supports and provides services to its nine racing jurisdictional bodies including providing a platform for communicating national positions on significant policy areas such as integrity and animal welfare.



Aszoca Pty Ltd

• Director

  • Sep 2013 - Aug 2014

  Finance company specialising in high volume, household product leasing arrangements. Finance company specialising in high volume, household product leasing arrangements.



Futureye Pty Ltd

• Melbourne

• Associate

  • Oct 2013 - Mar 2014

  World leading public affairs management consultancy specialising in building organisations' social licence to operate. World leading public affairs management consultancy specialising in building organisations' social licence to operate.



Jemena

• Australia
• Utilities
• 700 & Above Employee

• GM Corporate Affairs & Marketing

  • Oct 2007 - Mar 2013

  Achievements: - Established Corporate Affairs function from scratch to deliver a quality reputation management and communications advisory and content delivery service to the CEO and other senior management and staff - Established Corporate Social Responsibility as a key company deliverable including leading the publication of a comprehensive CSR Platform and establishing a new Community Partnerships and Sponsorship program contributing to above industry average employee engagement - Established, lead and managed Jemena's crisis management framework including the delivery of all crisis team training, plan preparation and review and system integration resulting in significantly improved crisis management performance - Achieved 77 per cent satisfaction with our internal communications contributing to above average industry employee engagement of 64 per cent - Managed ten crises, major emergencies and major issues including the 2012 smart meter "explosion" crisis limiting brand reputation damage and enhancing external stakeholder relationships - As Alinta, in 2007, lead all internal and external communications leading into an anticipated company merger - Advised, planned and delivered all internal and external communications during three organisational changes from 2008 to 2011 contributing to an improved 68 per cent of employees engaged - Established, developed and maintained a new corporate brand for 2400 employees - Prepared over 100 internal and external communications from the CEO to over 2500 employees and other stakeholders Responsibilities: People Leadership Issues Management Media Management Company Spokesperson Internal Communications advisory, planning and delivery Change communication Corporate Social Responsibility CEO communications advisory, planning and delivery Speech Writing External Communications Crisis Management Brand management



Essential Media Communications

• Senior Client Manager

  • Sep 2005 - Oct 2007

  Achievements: - Advised the Chair and CEO of a major statutory authority during crisis and ongoing challenge including developing and implementing a crisis communication strategy which helped avert amalgamation - Developed a multiple stakeholder management and communication strategy for the Victorian Government/Department of Justice to minimise public and industry criticism of a significantly delayed major initiative - Developed and implemented a communication strategy to raise awareness of accidental poisoning of young children on behalf of the Victorian Government/Department of Human Services contributing to a reduction in poisoning incidences in subsequent years - Developed and implemented a media relations strategy as an in-house resource for a high profile class action/personal injury law firm resulting in significantly improved brand coverage in major media - Co-developed an issues management and positing paper for the Australian Football League (AFL) to guide the AFL's response to criticism of it's Drug Code - Managed media relations, and acted as client company spokesperson, for a major utility company during crises, emergencies and issues Responsibilities: Client Relationship Management Issues management Media relations Internal communication advisory, planning and delivery Media and communication campaigns Issues and communications research



Coles Myer Ltd

• Corporate Affairs Advisor

  • Jul 2003 - Sep 2005

  Internal communication advisory, planning and delivery Issues management Media relations Corporate Social Responsibility Internal communication advisory, planning and delivery Issues management Media relations Corporate Social Responsibility



Basketball Victoria

• Albert Park, Melbourne

• Chief Executive Officer

  • 1998 - 2003

  Set the strategic direction Effective adminstration and governance Budget management Lead a team of 15 delivering quality player, coach and officials programs on behalf of 60 associations, 150,000 participants and officials Reported to the Board Chairman Set the strategic direction Effective adminstration and governance Budget management Lead a team of 15 delivering quality player, coach and officials programs on behalf of 60 associations, 150,000 participants and officials Reported to the Board Chairman