Experience

Delta Brands Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Manger

  • Aug 2019 - Present

  Supervise marketing and communications for Delta Brands, America’s foremost manufacturer of value products for Walmart, Rite Aid, Family Dollar, Dollar Tree and other discount stores. • Oversee Delta’s website and social media; • Produce Delta’s 400-product printed catalog as well as brochures and rate sheets; • Wrote and distributed press releases introducing new products or explaining safety and health improvements such as removing talc from body powder; • Supervised product photo shoots for Delta’s website, social media, and printed matter; • Coordinated the delivery of samples to the Delta’s sales force; • Created new product prototypes for the sales force. Show less



Westchester County Center

• White Plains, NY

• Sales Manager

  • May 2018 - Aug 2019

  Responsible for marketing the 4,000-seat Westchester County Center in White Plains, NY, for concerts, festivals, sports, trade shows, corporate meetings, religious events, and more. Specifically tasked with reestablishing the County Center as a premier destination for concerts and comedy. • Brought two ground-breaking hip-hop concerts to the County Center in the spring of 2019, transforming the venue’s reputation with the concert industry; • Before my campaign to renovate the County Center’s reputation, concert promoters rarely called; after my campaign, promoters called almost daily to inquire about renting the County Center; • Created a unique plan for turning the under-utilized 400-seat Little Theater into a performance lab for new music; • Wrote copy for and designed marketing and promotional materials for the County Center; • Oversaw the County Center’s website, Twitter, and Facebook pages for marketing relevancy and accuracy. Show less



Petroleum Kings LLC

• United States
• Oil and Gas
• 1 - 100 Employee

• Office Manager

  • Nov 2013 - Apr 2018

  Responsible for marketing, sales, and customer service for Petroleum Kings LLC, which was cited by Inc. Magazine as #497 in its list of “America’s 5000 Fastest Growing Companies.” • Create messaging that communicates Petroleum Kings’ USP; • Create short and long-term marketing plans to achieve sales objectives; • Supervise the distribution of branded information across all channels; • Write copy for advertising, PR, website, and social media; • Create above and below-the-line budgets for advertising, PR, promotions, social media, and media presentations; • Create sales plans that motivate buyers into signing contracts; • Collect data on competing firms and industry trends to understand, define, and plan for strategic changes; • Develop analyses to evaluate effectiveness of our plans and execute tactical realignments; • Conduct customer research and specify areas where Petroleum Kings could improve service or refine marketing; • Attend presentations for bidding new business; • Travel throughout the region meeting prospective new clients; • Manage special projects such as redesigning the company's signage. Show less



SolarCity

• Elmsford, NY

• Field Energy Consultant

  • Dec 2012 - Aug 2013

  An accomplished salesman of residential photovoltaic systems for SolarCity, the largest installer of solar energy in the United States. Skilled at meeting clients in their homes, quickly establishing rapport, eliciting clients’ true motivations, countering client objections, and closing the sale. An accomplished salesman of residential photovoltaic systems for SolarCity, the largest installer of solar energy in the United States. Skilled at meeting clients in their homes, quickly establishing rapport, eliciting clients’ true motivations, countering client objections, and closing the sale.



BrightHome Energy Solutions

• Elmsford, NY

• Residential Energy Auditor

  • 2010 - 2011

  Performed over 400 residential energy assessments as a Building Performance Institute-certified auditor through the New York State Energy Research & Development Authority's CHEA program. These are the most rigorous and informative energy audits a homeowner can commission and include a blower-door test and combustion equipment spillage tests. Performed over 400 residential energy assessments as a Building Performance Institute-certified auditor through the New York State Energy Research & Development Authority's CHEA program. These are the most rigorous and informative energy audits a homeowner can commission and include a blower-door test and combustion equipment spillage tests.



Green Star Energy Solutions

• Brookfield, CT

• Residential Energy Auditor

  • 2009 - 2010

  As a Building Performance Institute-certifed energy auditor, performed approximately 250 audits through Connecticut's highly successful Home Energy Solutions program. The program saved ratepayers millions of dollars in energy costs through improved insulation, lighting, and appliance efficiency. As a Building Performance Institute-certifed energy auditor, performed approximately 250 audits through Connecticut's highly successful Home Energy Solutions program. The program saved ratepayers millions of dollars in energy costs through improved insulation, lighting, and appliance efficiency.



NYPV

• Brooklyn, NY

• Photovoltaic systems installer

  • 2008 - 2009

  As NYSERDA-certified installer of solar energy systems, helped assemble over 800kW of solar power for Aeon Solar and other firms on homes, schools, and businesses in New York and New Jersey. The systems included flat-roof ballasted arrays and small roof-racked systems for private homes. As NYSERDA-certified installer of solar energy systems, helped assemble over 800kW of solar power for Aeon Solar and other firms on homes, schools, and businesses in New York and New Jersey. The systems included flat-roof ballasted arrays and small roof-racked systems for private homes.



Queens Botanical Garden

• Flushing, NY

• Director of Marketing & Business Development

  • 2006 - 2008

  Created a marketing and special event campaign that branded the Garden’s LEED-platinum Visitor & Administration Building as the most environmentally advanced building in New York City. Mayor Michael Bloomberg cut the ribbon at the building’s opening. Created tours and educational programs to promote sustainable energy technologies to the public. Made presentations to Queens Community Board 7, New York City Department of Cultural Affairs, Flushing Business Improvement District, Korean Community Services, Urban Resource Institute, and other groups. Dramatically increased the Garden’s exposure in the local, national, and international press including The New York Times, New York Magazine, Time Out, Metropolitan Home, and Metropolis. Personally created the Garden’s Ambassador Program that recruited 30 community and business leaders to provide advice, fundraising, and advocacy for the Garden. Supervised the Garden’s highly successful and lucrative special events office that promoted the Garden as destination for media events, weddings, bar and bat mitzvahs, and other celebrations. Ford Motor Company chose the Garden as its location to introduce to the media its crossover vehicle, the Ford Flex. Show less



Hofstra University

• Hempstead, NY

• Executive Director of Marketing & Creative Services

  • 2003 - 2006

  As Executive Director of Marketing and Creative Services, oversaw the redesign of the university’s logo and sports insignia. Created the university’s first usage guide to bring consistency to the thousands of publications produced each year. As a result, sales of Hofstra’s sports merchandise tripled and for the first time, all university publications, signage, and merchandize had a unified identity. Increased design studio productivity 60% to 160 publications per month. As Executive Director of Marketing and Creative Services, oversaw the redesign of the university’s logo and sports insignia. Created the university’s first usage guide to bring consistency to the thousands of publications produced each year. As a result, sales of Hofstra’s sports merchandise tripled and for the first time, all university publications, signage, and merchandize had a unified identity. Increased design studio productivity 60% to 160 publications per month.



Euro RSCG Worldwide

• New York, NY

• Art Director

  • 1989 - 2003

  As an Advertising Art Director for Messner Vetere, later Euro RSCG Worldwide, created marketing campaigns for major national and international clients, including TV, print, radio, direct mail, Internet, and point-of-purchase advertising. Supervised creation of Euro RSCG’s first website. Played a critical role in winning new business from MCI, Volvo, and United HealthCare. Created the MCI “Friends & Family” campaign that won 25 million new customers in six months — Advertising Age called it “the best new product launch in a decade.” Created the MCI “Dancers & Skaters” campaign that brought MCI back to Euro RSCG as a client and won $100 million of business. Contributed to transforming Philips Electronics’ image from a light bulb company to the second most frequently recalled electronics brand in one year. Revived Schering-Plough’s Coricidin cold remedy, winning the client a Marketer of the Year award in Advertising Age. Created Lean Cuisine’s “Confessions” TV campaign that delivered three years of double-digit growth for Nestlé and was extended overseas. Show less