Experience

Ferrum Projects
• Advertising Services
• 1 - 100 Employee
• Managing Director

  • Nov 2020 - Present


Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Director, Global Creative Operations, Agency

  • Oct 2017 - Oct 2020

  • Collaborate with global and divisional marketing teams to align strategic initiatives that protect and develop the integrity of multiple Ralph Lauren Brands. • Liaise between marketing communications and the internal agency to steward all lifestyle video and photoshoots including advertising, marketing and communication materials ensuring each meets its strategic objectives.• Partner with digital and social teams to ensure consistent messaging of campaign and images across ecommerce and social media platforms.• Lead a team to drive the creative development and execution of all seasonal campaigns and projects for, Collection, Purple Label, RRL, Luxury Accessories, Watches, Lauren and Home through the internal agency. • Develop new business processes on a continual basis to streamline workflow, improve timelines, and ease budget expenditures. • Manage the development of digital sales training materials for three luxury brands: Collection, Purple Label and Polo. Show less

• Director, Project Management, Internal Creative Agency

  • Aug 2010 - Sep 2017

  • Oversaw development of multi-platform sales training and marketing materials distributed to retail and wholesale associates globally for eleven luxury and premium brands: Purple Label, Black Label, RLX, Polo, Polo Sport, RRL, Rugby, Lauren, Denim & Supply, Children's, Home.• Coordinated with senior leadership from Sales, Merchandising, Planning, Design and Marketing teams to integrate information about key seasonal messages and product into training deliverables.• Managed a core creative staff of photographers’, designers, stylists and copywriters to capture seasonal showrooms, samples and creative content published in sales training materials.• Drove strategic communication by developing partnerships with advertising and ecommerce departments to streamline photo production.• Improved efforts to solicit feedback from sales personnel to gauge success. Show less

• Director of Marketing, Global Brand Concepts

  • Feb 2008 - Jul 2010

  • Developed and executed marketing initiatives for American Living and Chaps brands: Men’s, Women’s, Children’s and Home.• Created comprehensive marketing campaigns for product launches and consumer awareness.• Partnered with advertising, public relations and sales to ensure brand consistency.• Maintained brand integrity, worked closely with retail partners and protect best in class status.• Administered interactive creative group to develop engaging and compelling online experiences such as the Seasonal Style Guides and the Young Men’s microsite.• Fostered relationships with nationally recognized music group to promote the American Living brand. • Assisted with rebranding of American Living re-branding from new logo, national advertising campaign and comprehensive marketing strategy. Show less

• Marketing Manager

  • Jul 2003 - Feb 2008


Jones Apparel Group
• United States
• Marketing Manager

  • May 2000 - Jul 2003

Euro RSCG
• Advertising Services
• Media Planner

  • Aug 1998 - May 2000