Experience

Big Deals Media

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Aug 2008 - Present

  A company that was created to equip radio and TV stations, Daily Newspapers, Community Newspapers and Shoppers with all the necessary e-commerce and sales and marketing tools to facilitate the business of turning advertiser trade into cash. Monetizing trade is an age-old concept and many media companies do it, however few do it well. Big Deals Media has created a proprietary e-commerce site that gives companies all the necessary tools to open their own e-store. Big Deals also provides companies with the sales, marketing and promotion strategies to do it right...the first time! Monetizing trade is something we've done at my radio station for almost 20 years. Your Trade revenue "bucket" will be a substantial one when you work with us.



KLBB Radio

• President, General Manager

  • Dec 2005 - Dec 2009

  Managed all station operations including the sales team Managed all station operations including the sales team



MNN Radio Networks, Inc.

• General Sales Manager

  • 2002 - 2005

  managed the sales activity for the Minnesota News Network, Minnesota Farm Network, WMNN Radio and KLBB Radio. managed the sales activity for the Minnesota News Network, Minnesota Farm Network, WMNN Radio and KLBB Radio.



WCCO-TV

• New Business Sales Manager

  • 2001 - 2002

  Managed a group of 6 sellers tasked with creating effective marketing programs for TV and Website, for Local businesses in the Twin Cities. Managed a group of 6 sellers tasked with creating effective marketing programs for TV and Website, for Local businesses in the Twin Cities.



Bargainz Shopper, Minneapolis

• Director of Sales

  • 2000 - 2001

  Part of a small team hired by Knight-Ridder to start up a local Shopper Product in the Twin Cities. We grew Bargainz to a weekly circulation of 150,000 in just 6 months from inception. Part of a small team hired by Knight-Ridder to start up a local Shopper Product in the Twin Cities. We grew Bargainz to a weekly circulation of 150,000 in just 6 months from inception.



St. Paul Pioneer Press

• Retail Sales Manager

  • 1997 - 2000

  Managed a team of territory sales reps as well as the Entertainment category (Movies, Theatre, Entertainment, Restaurants), creating and implementing special programs. Also started up and managed the new Local Advertising Zoned R.O.P. program, as well as launching and managing the Advertising Post-it Note program. Managed a team of territory sales reps as well as the Entertainment category (Movies, Theatre, Entertainment, Restaurants), creating and implementing special programs. Also started up and managed the new Local Advertising Zoned R.O.P. program, as well as launching and managing the Advertising Post-it Note program.



Sun Newspapers

• Newspaper Publishing
• 1 - 100 Employee

• Retail Sales Manager

  • 1995 - 1997

  Co-managed a team of 25 Outside Display sales representatives. Promoted all aspects of products including R.O.P., inserts, print and inserts and post-it note advertising. Co-managed a team of 25 Outside Display sales representatives. Promoted all aspects of products including R.O.P., inserts, print and inserts and post-it note advertising.



Valassis Marketing Solutions

• United States
• Advertising Services
• 700 & Above Employee

• sales representative

  • 1992 - 1995

  ADVO was a fantastic career stop for me. Their sales training was second to none, and they really helped me to understand the power of Transactional Advertising thru Marriage and Solo mail. It was my three years of professional sales "boot camp". Direct Mail is a commodity business, and unique differentiation is difficult to create inside a mailbox. ADVO was a fantastic career stop for me. Their sales training was second to none, and they really helped me to understand the power of Transactional Advertising thru Marriage and Solo mail. It was my three years of professional sales "boot camp". Direct Mail is a commodity business, and unique differentiation is difficult to create inside a mailbox.



Sun Newspapers

• sales representative

  • 1987 - 1992

  The best possible place to start a career in media directed towards small business! I was given the opportunity to grow and manage one specific zoned edition of Sun Newspapers (Beautiful Downtown Hopkins), one of 35 different editions Sun published every week. In my 5.5 years of working in Hopkins I really grew to understand the importance of small business and how it shapes the community. I also learned that you need to jump in with both feet; I was vice-president of Hopkins Mainstreet Community Promotions, a member of Hopkins Rotary, Hopkins Raspberry Festival, and a Jaycee. It was because of this level of participation the little newspaper zone of Hopkins was consistently the top 2 or 3 revenue generating territories within Sun.