Experience

After, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Executive Vice President

  • Jan 2020 - Present



Direct Choice Inc

• United States
• Advertising Services
• 1 - 100 Employee

• President, CX

  • Jul 2017 - Jan 2020

  Founded in 1995, Direct Choice is an award-winning full-service direct response & CX agency that partners with clients to increase customer profitability and improve customer experiences simultaneously. Industries the agency has the greatest expertise in include; healthcare, banking, insurance, retail, e-commerce, and emerging technology. Direct Choice supports its clients from multi-channel campaign design and execution to enterprise CX strategy and automation of CX data-driven communications across all channels. To kick-start improvements in your customer acquisition, growth and retention operations as well as measurably improve your customer experience performance, call me at (804) 380-1994 or e-mail me at smorrison@directchoiceinc.com. Thank you.



Fulcrum Analytics

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Executive Vice President

  • Jun 1996 - Jun 2017

  Co-founded Fulcrum Analytics, Inc. to help major brands gain in-depth actionable intelligence on their customers. The company grew into one of the top CRM & Marketing Analytics companies in the US specializing in Predictive Modeling, Multi-Dimensional Segmentation and Customer State Management Technology. Starting in 2012, Fulcrum Analytics began a transition to evolve into a leading Data Science and Big Data Technology consulting company helping clients to become leaders in their industries in leveraging IOT and other big data sources and cutting edge Data Science tools and techniques.



The Martin Agency

• United States
• Real Estate
• 1 - 100 Employee

• Executive Vice President

  • Sep 1989 - Oct 1996

  The Martin Agency, year after year, one of the nations top creative advertising agencies delivering sales overnight and powerful brands overtime for companies including; GEICO, Wrangler, UPS, Mercedes Benz, Residence Inn, Sprint, Wall Street Journal. While there, Morrison headed up all of the "below the line services" (CRM & Database Management, Advanced Analytics, Call Center Operations, Fulfillment, etc) to drive significant incremental sales revenue and profit for the agency's clients. The Martin Agency, year after year, one of the nations top creative advertising agencies delivering sales overnight and powerful brands overtime for companies including; GEICO, Wrangler, UPS, Mercedes Benz, Residence Inn, Sprint, Wall Street Journal. While there, Morrison headed up all of the "below the line services" (CRM & Database Management, Advanced Analytics, Call Center Operations, Fulfillment, etc) to drive significant incremental sales revenue and profit for the agency's clients.



Devon Direct Marketing & Advertising

• Senior Vice President

  • May 1985 - Aug 1989

  Rapidly growing Philadelphia Direct Marketing Agency helping clients to acquire, grow and retain highly profitable customer relationships. Clients included; MCI, Bell Atlantic, Bell Atlantic Mobile, Exxon, Serta, Commentary. Rapidly growing Philadelphia Direct Marketing Agency helping clients to acquire, grow and retain highly profitable customer relationships. Clients included; MCI, Bell Atlantic, Bell Atlantic Mobile, Exxon, Serta, Commentary.