Experience

dentsumcgarrybowen

• Canada
• Advertising Services
• 1 - 100 Employee

• Media Account Director

  • Dec 2016 - Present

  - Directing the retail accounts for Lexus and Toyota Canada- Lead media strategist for the Lowest Rates and Antibody accounts - Directing the retail accounts for Lexus and Toyota Canada- Lead media strategist for the Lowest Rates and Antibody accounts



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Strategic Communications Manager (Associate Director)

  • May 2015 - Nov 2016

  - Lead Central General Motors RMAB media team (May 2015 - August 2016)- Manage the planning team to develop strong strategic growth for the Canadian Central GM Dealer Group- Strategic Lead on Uber, Purolator, and Radeberger (August 2016 - November 2016)- Co-Strategic Lead on Dr. Oetker (August 2016 - November2016) - Lead Central General Motors RMAB media team (May 2015 - August 2016)- Manage the planning team to develop strong strategic growth for the Canadian Central GM Dealer Group- Strategic Lead on Uber, Purolator, and Radeberger (August 2016 - November 2016)- Co-Strategic Lead on Dr. Oetker (August 2016 - November2016)



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Sr. Media Manager - Strategy

  • Dec 2013 - May 2015

  - Manage the Jaguar/Land Rover, Wakefield, Premier Tech, and Randstad strategic planning teams- Ensure strategic solutions across all media platforms including digital, social, and all traditional media

• Sr. Media Manager

  • Jan 2013 - Dec 2013

  - Lead strategy planner on the Becel and Axe media group- Responsible for developing plans across all media including digital, television, and print

• Sr. Media Manager / Media Manager

  • Sep 2008 - Dec 2012

  - Lead media planner on the Corporate Ford F-Series division, Parts & Service, and Corporate Retail Support - Lead on the Ford Dealers Association in media planning and strategy throughout the Ontario and Atlantic regions



M2 Universal

• Media Planner

  • 2005 - 2008

  - Media planner on the Johnson & Johnson account. Brand Responsibilities consisted of Aveeno Skin Care line, Clean & Clear, and Wound Care line (Band-Aid and Polysporin) - Media planner on the Johnson & Johnson account. Brand Responsibilities consisted of Aveeno Skin Care line, Clean & Clear, and Wound Care line (Band-Aid and Polysporin)