Scott Michaels
Director - Business Development at Premier Accessory Group- Claim this Profile
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Experience
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Premier Accessory Group
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Director - Business Development
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May 2015 - Present
Premier Accessory Group is a privately held company specializing in the design, development and distribution of innovative consumer electronic accessories. We offer a broad, prestigious portfolio of licensed and company-owned brand names that include Energizer, Altec Lansing, Premier, Replay Audio, Vibrant, Road Proof, Mobile Guard, reJuice, Magmate, Untangled and Drop N' Charge. Responsibilities include leading a national sales team, developing effective market and channel strategies… Show more Premier Accessory Group is a privately held company specializing in the design, development and distribution of innovative consumer electronic accessories. We offer a broad, prestigious portfolio of licensed and company-owned brand names that include Energizer, Altec Lansing, Premier, Replay Audio, Vibrant, Road Proof, Mobile Guard, reJuice, Magmate, Untangled and Drop N' Charge. Responsibilities include leading a national sales team, developing effective market and channel strategies and driving sales execution and new distribution of Premier's portfolio of licensed and in-house mobile accessories across multiple trade channels including Food, Drug, Mass, Warehouse Clubs, Convenience, Electronic, Home Center, Hardware, Dollar Store, Automotive, Sporting Goods, Farm Supply, Office Supply & Military. Show less Premier Accessory Group is a privately held company specializing in the design, development and distribution of innovative consumer electronic accessories. We offer a broad, prestigious portfolio of licensed and company-owned brand names that include Energizer, Altec Lansing, Premier, Replay Audio, Vibrant, Road Proof, Mobile Guard, reJuice, Magmate, Untangled and Drop N' Charge. Responsibilities include leading a national sales team, developing effective market and channel strategies… Show more Premier Accessory Group is a privately held company specializing in the design, development and distribution of innovative consumer electronic accessories. We offer a broad, prestigious portfolio of licensed and company-owned brand names that include Energizer, Altec Lansing, Premier, Replay Audio, Vibrant, Road Proof, Mobile Guard, reJuice, Magmate, Untangled and Drop N' Charge. Responsibilities include leading a national sales team, developing effective market and channel strategies and driving sales execution and new distribution of Premier's portfolio of licensed and in-house mobile accessories across multiple trade channels including Food, Drug, Mass, Warehouse Clubs, Convenience, Electronic, Home Center, Hardware, Dollar Store, Automotive, Sporting Goods, Farm Supply, Office Supply & Military. Show less
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Energizer
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France
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Spectator Sports
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1 - 100 Employee
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National Account Manager - Automotive
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Apr 2007 - Mar 2015
Managed all automotive aftermarket retail and wholesale national accounts, including Auto Zone, Advance Auto, O'Reilly, NAPA, Pep Boys and Carquest. Led network of manufacturers rep partners to grow and develop new business across the channel. Doubled Energizer revenues and gross margin, achieving battery category exclusivity with all key auto channel accounts and a strong #1 position for Energizer in this channel. Managed all automotive aftermarket retail and wholesale national accounts, including Auto Zone, Advance Auto, O'Reilly, NAPA, Pep Boys and Carquest. Led network of manufacturers rep partners to grow and develop new business across the channel. Doubled Energizer revenues and gross margin, achieving battery category exclusivity with all key auto channel accounts and a strong #1 position for Energizer in this channel.
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Customer Development Manager
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2000 - 2006
Managed trade marketing function for The Home Depot and Automotive teams, leading account and channel planning. Category expert for teams, providing all data analysis, category management and sales support. Delivered key insights for customer and category growth, helping establish Energizer as preferred vendor at The Home Depot, AutoZone and Advance Auto. Managed trade marketing function for The Home Depot and Automotive teams, leading account and channel planning. Category expert for teams, providing all data analysis, category management and sales support. Delivered key insights for customer and category growth, helping establish Energizer as preferred vendor at The Home Depot, AutoZone and Advance Auto.
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Trade Marketing Manager - Southeast
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1996 - 1999
Managed trade marketing function for key accounts in the Southeast region in home center, drug, grocery and dollar store channels. Led business planning and category management function for Home Depot, Lowe's, Eckerd, Publix, Food Lion, Family Dollar and Dollar General. Pioneered successful regional promotions and merchandising systems that achieved an in-store display advantage for Energizer and helped drive share leadership. Managed trade marketing function for key accounts in the Southeast region in home center, drug, grocery and dollar store channels. Led business planning and category management function for Home Depot, Lowe's, Eckerd, Publix, Food Lion, Family Dollar and Dollar General. Pioneered successful regional promotions and merchandising systems that achieved an in-store display advantage for Energizer and helped drive share leadership.
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Key Account Manager - Home Depot
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1990 - 1995
Responsible for Home Depot corporate and regional business. Led headquarter efforts in addition to development of regional sales strategies for Northeast, Western and Southern divisions. Established and cultivated relationships with each division, strengthening preferred vendor status. Managed 4 additional key accounts in Eastern U.S.: Drug Emporium, Family Dollar, AutoZone and Fred's Dollar Stores. Drove development of innovative "Tray Pack" merchandising system to meet Home Depot's… Show more Responsible for Home Depot corporate and regional business. Led headquarter efforts in addition to development of regional sales strategies for Northeast, Western and Southern divisions. Established and cultivated relationships with each division, strengthening preferred vendor status. Managed 4 additional key accounts in Eastern U.S.: Drug Emporium, Family Dollar, AutoZone and Fred's Dollar Stores. Drove development of innovative "Tray Pack" merchandising system to meet Home Depot's warehouse merchandising needs and maximize category volume. Packaging still being used today. Show less Responsible for Home Depot corporate and regional business. Led headquarter efforts in addition to development of regional sales strategies for Northeast, Western and Southern divisions. Established and cultivated relationships with each division, strengthening preferred vendor status. Managed 4 additional key accounts in Eastern U.S.: Drug Emporium, Family Dollar, AutoZone and Fred's Dollar Stores. Drove development of innovative "Tray Pack" merchandising system to meet Home Depot's… Show more Responsible for Home Depot corporate and regional business. Led headquarter efforts in addition to development of regional sales strategies for Northeast, Western and Southern divisions. Established and cultivated relationships with each division, strengthening preferred vendor status. Managed 4 additional key accounts in Eastern U.S.: Drug Emporium, Family Dollar, AutoZone and Fred's Dollar Stores. Drove development of innovative "Tray Pack" merchandising system to meet Home Depot's warehouse merchandising needs and maximize category volume. Packaging still being used today. Show less
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Manager, Food Sales
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1984 - 1989
Managed sales and distribution efforts to grocery wholesalers and retailers in the South Central U.S. Led and trained a network of 5 brokers marketing Energizer/Eveready products to this region. Rebuilt Louisiana, Alabama and Mississippi food markets, converting 5 competitive accounts and tripling region sales in 4 years. Managed sales and distribution efforts to grocery wholesalers and retailers in the South Central U.S. Led and trained a network of 5 brokers marketing Energizer/Eveready products to this region. Rebuilt Louisiana, Alabama and Mississippi food markets, converting 5 competitive accounts and tripling region sales in 4 years.
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District Manager
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1980 - 1983
Managed sales and distribution efforts to wholesale, retail and industrial accounts in the SW Virginia, East Tennessee and North Carolina markets. Built new distribution and identified opportunities with existing accounts, increasing territory sales 20% in 2 years. Managed sales and distribution efforts to wholesale, retail and industrial accounts in the SW Virginia, East Tennessee and North Carolina markets. Built new distribution and identified opportunities with existing accounts, increasing territory sales 20% in 2 years.
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Education
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The University of Memphis
Bachelor's Degree, Marketing / Accounting