Scott McLaren
Co-Owner & Chief Revenue Officer at Evolve Performance Media- Claim this Profile
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Bio
Experience
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Evolve Performance Media Agency
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Canada
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Advertising Services
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1 - 100 Employee
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Co-Owner & Chief Revenue Officer
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Aug 2021 - Present
We imagine, evolve, and move one step ahead of the industry, specializing in maximizing the ROI of both advertisers and publishers.With over 50 years of industry experience, we are some of the most trusted and established marketers in the media space. Our passion for driving intelligent growth with our clients is unrivaled.Our team is dedicated to delivering innovative solutions and strategies designed to drive visible results. We imagine, evolve, and move one step ahead of the industry, specializing in maximizing the ROI of both advertisers and publishers.With over 50 years of industry experience, we are some of the most trusted and established marketers in the media space. Our passion for driving intelligent growth with our clients is unrivaled.Our team is dedicated to delivering innovative solutions and strategies designed to drive visible results.
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Digital Media Buyer
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Jul 2020 - Aug 2021
- Created, Optimized, Scaled online advertising campaigns across a variety of promotion methods - Worked with various direct advertisers, agencies, and ad networks - Built out and split tested creative banners and presell pages to maximize CTR and ROI - Created, Optimized, Scaled online advertising campaigns across a variety of promotion methods - Worked with various direct advertisers, agencies, and ad networks - Built out and split tested creative banners and presell pages to maximize CTR and ROI
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GlobalWide Media
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager – Media Partnerships
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Jul 2015 - Jul 2020
GlobalWide Media is a data-driven digital marketing leader, providing premium media solutions for the world's leading brands and agencies. We connect advertisers with high performing audiences through direct response and brand campaigns. As a Senior Affiliate Manager, my role involves managing high volume publisher accounts and recommending online media strategies that align with our publisher campaign needs.I have attended 10 + Affiliate Summit Conferences recruiting new advertiser and publisher clients, and worked to build revenue on existing publisher accounts. With multiple international locations, campaigns in over 100 countries, and delivery partners in 80 locales, GlobalWide Media has the expertise and reach to exceed your expectations.For the past ten years we have delivered unparalleled results across key consumer verticals and distribution methods. In addition to generating over 5 million monthly conversions and $3 billion in annual sales, our clients choose us for thought leadership, proprietary data and brand safety prioritization.
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A GlobalWide Media Company
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Canada
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Online Media
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1 - 100 Employee
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Senior Affiliate Manager
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Mar 2010 - Jul 2015
Formed in 2004 and based in Victoria, British Columbia, Neverblue Media was a performance-based online marketing company that connected advertisers with their target audience all over the world. For over 10 years, Neverblue helped shape the industry and became an industry leader network known for quality, accountability and great people.In August of 2012 Globalwide Media acquired Neverblue Media and in July 2015 Neverblue fully transitioned into the Globalwide Media name. I got my start in the digital marketing industry over six years ago as an Affiliate Manager with Neverblue, recommending top marketing strategies to online publishers across the globe. Won the Top Performing Neverblue Affiliate Manager of the Year Award in 2012.Have attended seven Out Of Bounds trips all around the world where the Neverblue staff meet the top publishers in the industry and collaborate to grow their high volume accounts.
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Education
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University of Victoria
Bachelor’s Degree, Business/Commerce, General