Experience

Fortegra

• United States
• Insurance
• 200 - 300 Employee

• Executive Vice President, Chief Marketing Officer

  • Jan 2015 - Present

  Responsible for marketing of the company, growing revenue, and building the brand. Responsible for marketing of the company, growing revenue, and building the brand.



ProtectCELL

• United States
• Wireless Services
• 1 - 100 Employee

• President, Chief Marketing Officer

  • Mar 2011 - Jan 2015

  Rebranded and re-positioned ProtectCell, managed and navigated sale of ProtectCell with Quarton & Partners. Drove organizational structure and infrastructure. Created internal culture and successful hiring process built off of the company brand that resulted in winning Crain’s Coolest Places to Work. Rebranded and re-positioned ProtectCell, managed and navigated sale of ProtectCell with Quarton & Partners. Drove organizational structure and infrastructure. Created internal culture and successful hiring process built off of the company brand that resulted in winning Crain’s Coolest Places to Work.



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Director of Global CRM Strategy

  • Dec 2010 - Mar 2011

  Identified and implemented GM's data-informed/trigger-based communications and CRM strategy for GM brands and across all business units. Focused on customer retention, lifetime value, and customer satisfaction.

• Director Global CRM and Digital Marketing

  • 2007 - Dec 2010

  Defined, enabled, and promoted best CRM capabilities and digital marketing strategies for General Motors in the global market and accelerated global deployment of CRM/B2C activities by leveraging common platforms/processes. Analyzed and comprehended regional (ie: Europe, Asia Pacific) complexities and legacies. Served as a conduit to Global Sales, Service and Marketing providing leadership team report outs and regular interaction with top level GM regional executives. Daily contacts included… Show more Defined, enabled, and promoted best CRM capabilities and digital marketing strategies for General Motors in the global market and accelerated global deployment of CRM/B2C activities by leveraging common platforms/processes. Analyzed and comprehended regional (ie: Europe, Asia Pacific) complexities and legacies. Served as a conduit to Global Sales, Service and Marketing providing leadership team report outs and regular interaction with top level GM regional executives. Daily contacts included Global Process Leader and international team of over 30 people located in China, UK, Germany, Australia, Canada and Mexico.



General Motors - Saturn

• National Advertising Manager

  • 2002 - 2007

  Responsible for all Saturn advertising including brand, vehicle line, and regional/retail co-op advertising. Accountable for development of all advertising strategies and communication positioning including production and media budgets and four advertising agency teams. Managed process integration for Saturn from a wholly-owned subsidiary into a GM division. Overall volume in units increased over 60%.

• Marketing Manager - VUE launch

  • 2000 - 2002

  Developed and led entire functional team for the launch of the new Saturn VUE through development of entire strategy for launch of vehicle, including vehicle positioning, naming, advertising, public relations, promotional and launch strategy. Metrics for launch included brand equity, market share and profitability. After only second year competing in the compact SUV segment, overtook the segment lead from PT Cruiser and Honda CR-V. Launch strategy became the template for GM’s future launches.

• Regional Marketing Manager

  • 1999 - 2000

  Created and developed strategic direction for three new areas of Saturn Marketing, which included vehicle launches, college marketing and diversity marketing. Expanded event initiatives and increased the number of mobile event trucks from one to five to increase lead generation efficiencies and quality of leads.

• Regional Operations Manager for Central Region Team

  • 1998 - 1999

  Developed and executed appropriate strategies with Regional Manager for the Central Region Field Team in all areas of field interface with the Central Region Retailers. Provided mentoring and career development for entire team consisting of Marketing Area Managers, Facility Consultants and office support staff (24 people total). Managed and monitored $100M+ budget. Day to day interface included Regional Manager and Divisional Vice President.

• Marketing Area Manager for Central Region Team

  • 1996 - 1998

  Solely responsible for field team contacting the Kansas City/St. Louis territory and Retailer marketing plans, profitability, sales and service standards and vehicle allocation. Involved in the development of new facilities. Gained 12 Retailers’ commitment to Retailer franchise agreement.