Scott McClurg
Vice President of Sales and Marketing at Covenant Eyes- Claim this Profile
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Experience
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Covenant Eyes
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United States
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Software Development
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100 - 200 Employee
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Vice President of Sales and Marketing
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Aug 2016 - Present
Owosso, Michigan
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Client Relations Manager
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Mar 2006 - Aug 2016
Owosso, MI Developed strategic marketing plan for the company. Includes detailed budget analysis, detailed market analysis, development of an action plan and the creation of benchmarks to help determine return on investment for each marketing initiative. Responsible for overseeing and improving the companies online marketing strategy which includes, the use of blogs, social media, PPC advertising, email marketing and the company’s overall online presence. Responsible for managing and… Show more Developed strategic marketing plan for the company. Includes detailed budget analysis, detailed market analysis, development of an action plan and the creation of benchmarks to help determine return on investment for each marketing initiative. Responsible for overseeing and improving the companies online marketing strategy which includes, the use of blogs, social media, PPC advertising, email marketing and the company’s overall online presence. Responsible for managing and ensuring the success of the internal sales team, marketing team and customer service team by working on improving how business is done within each department and making it possible to rapidly hire and train new employees.
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Education
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Northwood University