Experience

PrimaryMarkets

• Australia
• Financial Services
• 1 - 100 Employee

• Head of Marketing

  • Dec 2022 - Present

  Fintech marketing. B2B Saas & B2C growth marketing. Responsible for revenue modelling, profitability & ROI, etc

• Marketing Manager

  • Jun 2022 - Dec 2022



Soomom Cycling

• Australia
• Spectator Sports

• Head of Marketing, Operations & Strategy - Start Up

  • Feb 2021 - May 2022

  Soomom Cycling, an Australian startup making premium cycling garments for a global market focused on industry leading technology in cycling apparel. Responsible for growing the business through all channels: distributor partnerships, e-commerce store sales and retail store sales. Marketing strategy & execution for Ecommerce sales including campaigns, as well as managing execution on all channels: SEO, SEM, Paid Media, social media, Content Partnerships, Affiliates, Influencers and Ambassadors. Focused on building a resilient and engaged community of customers who love cycling and ensure that we maintained our perception as a high quality, premium option for discerning customers. Success: - Grew online sales by 500% in 12 months organically: SEO, content, ambassadors, social media - Increased organic traffic by more than 1500% in 12 months through in-house content creation - Grew overall business revenue by 640% in 12 months with small budget, relying on organic channels, ecommerce best practices, and improvements across all digital channels Key responsibilities: - Set business brand and marketing strategies - Optimise all digital marketing channels to ensure ROI and ROAS is on target at all times - Recruit and manage agencies or. freelancers where necessary and ensure projects completed on time and on budget - Set campaign strategy, work with creatives to execute campaigns and build business profitability - Customer research and mapping to build clear customer personas to set brand and acquisition strategies - SEO audits and content strategies to organically dominate SEO - Social Media / EDM / SEO / SEM strategy - Content Marketing - E-commerce Marketing & Strategy Show less



Backbase

• Netherlands
• Financial Services
• 700 & Above Employee

• Enterprise Sales & Marketing - ANZ Region

  • Jan 2020 - Jan 2021

  - Enterprise business development for Australia's largest Financial Services firms - Market strategy and planning to target prospects for Backbase Omni-channel banking solutions - Customer Success roles for new customer implementations & post-sales support - Enterprise business development for Australia's largest Financial Services firms - Market strategy and planning to target prospects for Backbase Omni-channel banking solutions - Customer Success roles for new customer implementations & post-sales support



HUB24 Limited

• Australia
• Financial Services
• 400 - 500 Employee

• National B2B Marketing & Business Development Manager

  • Apr 2019 - Dec 2019

  HUB24 is one of Australia's largest financial advice platforms, aimed at making Financial Adviser jobs easier and delivering great service to customers. I was business development manager at HUB24 in the stockbroking market responsible for growing sales of Agility Applications (acquisition) and HUB24 products to investment advice groups. Responsible for SaaS and software sales across the whole country I worked closely with executives at some of Australia's largest stockbroking, investment and advice firms to adopt HUB24 software to build efficiencies into their businesses. Key responsibilities: - Engage clients and build relationships with prospects to grow SaaS sales. - Executive relationship management to retain high value clients and ensure re-sign agreements. - Project manage bespoke software projects from discovery through to port-implementation. - Deliver and ensure exceptional service for customers and users. Show less



Agility Applications Pty Ltd

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing & Business Development

  • Jun 2016 - Mar 2019

  Agility Applications is a Fintech software business that builds a platform, and bespoke tools, to service the stockbroking, investment advice and financial services industries. Agility's Connect SaaS platform is deployed with thousands of financial advisers around Australia and acts as a business process improvement tool, CRM, data aggregator as well as providing dozens of bespoke applications to make advisers jobs easier. As part of Agility Applications I established an Account Management function responsible for building and maintaining all customer accounts. Working closely with customers to ensure software delivery, project management and customer success. I established the business marketing function to help build traction and leads for professional services and software SaaS sales. Our B2B sales approach leverages content, LinkedIn lead generation and direct relationship building to grow accounts and win new business. Key responsibilities: - Built and managed Key Account Management team - Established marketing function - Lead generation, SaaS sales, account retention & growth, software sales - Focus on retaining and growing existing accounts across the region - End to End sales operational control through presales, requirements, negotiations, post-sales, projects implementations and post-imp support and training - Customer Success Manager overseeing projects and customer engagement for implementations - Business Development role planning market strategy and winning new business Show less



Desktop Broker

• Australia
• Financial Services
• 1 - 100 Employee

• Key Account Management & B2B Customer Success Manager

  • Jul 2014 - 2016

  - National Key Accounts Manager - Responsible for Customer Success Management for onboarding & implementations for new customers - Retain and Grow existing key accounts and relationships - Negotiate and Renew agreements - National Key Accounts Manager - Responsible for Customer Success Management for onboarding & implementations for new customers - Retain and Grow existing key accounts and relationships - Negotiate and Renew agreements



BT

• Australia
• Financial Services
• 700 & Above Employee

• Financial Consultant, Equities & Investments

  • Oct 2013 - Jul 2014

  - Provide investment and product advice to HNW customers - Key Account Management & Customer Success - Provide investment and product advice to HNW customers - Key Account Management & Customer Success



CommSec

• Australia
• Financial Services
• 400 - 500 Employee

• Financial Markets Specialist

  • Jan 2009 - Feb 2013