Senior SEO Manager

• Aug 2021 - Present

-Conducts research, keyword volume and ranking data collection, and competitor analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages and products. Analyzes SEO traffic metrics such as search engine referrals, keyword rankings, click-through-rate, and conversions. -Organized and led a multi-specialty team to implement Google Analytics 4 (GA4) across all client accounts company-wide, replacing Universal Analytics with GA4 and verifying all new goal completions, traffic filters, and conversion rates via Google Tag Manager (GTM) integration. -Supervised and directly contributed to multiple client website redesigns, from initial design and layout recommendations from an SEO perspective, technical fixes and plugin / analytics integrations, on-site SEO optimizations, and post-launch keyword tracking and user analysis.

Search Engine Optimization Consultant

• Apr 2019 - Present

SEO Manager, Organic Search & Content Marketing

• Nov 2019 - Dec 2020

Organic Search Engine Optimization: •Keyword research, optimization, and tracking with ScreamingFrog, SEMRush, AHrefs, and Search Console. •Competitor Analysis and Webpage Content Audits using benchmark keyword data to identify all opportunities to increase search engine rankings and overall visibility. •Copywriting and editing website content, social media content, press releases, ad copy, and all digital brand mentions optimizing for keyword density and relevance. Data Analytics & Reporting: •Used Google Analytics, Google Data Studio, Google Ads, and Google Tag Manager to track, analyze and create reports on KPI's across all client accounts and team/department performance. •Analyzed and reported website traffic, visitors, and behavior using Google Analytics and Google Tag Manager. Used this data to create MoM/YoY client reports and demographic segments to inform quarterly goals and strategies. •Ecommerce strategy and optimization translating to measurable gains in client revenue with Shopify, Magento, and WooCommerce.

Digital Marketing Specialist

• Aug 2018 - Nov 2019

Team launched a tool to automate internal linking, trending at a ~7% lift in traffic to targeted pages and 5 day/mo in time savings Successfully executed a full site rescue after inheriting a failed site migration. Analysis of client marketing campaigns using tools like Google Analytics, SEMRush, and others. Contribute data-based recommendations for clients online marketing campaign strategy Conduct various audits of client websites Contribute insights for client project reporting Research marketing opportunities for clients Conduct outreach campaigns to website owners, bloggers and media Occasional content creation (web copy, blog posts, images, etc.) Competitor and website audits Diagnose website issues and opportunities Develop personas and perform keyword research Journalism/PR/content marketing Implement social, PPC, email, marketing automation, and other digital marketing strategies

Board Member

• Aug 2016 - Jul 2018

The Riverside State Park Foundation educates and engages people and groups to enjoy, advocate for, and sustain the irreplaceable benefits of recreation, history, beauty, natural resources and cultures of Riverside State Park, on the shores of the Spokane River in Eastern Washington. Riverside features a 600-acre off-road vehicle riding area for dirt bikes and snowmobiles, as well as 37 miles of hiking and along the Centennial Trail and many more trails within the park. Designated horseback riding and bicycling areas are available throughout the park, along with all manner of watersport activity. Multiple rapids along the Spokane river invite whitewater rafting, while motorized boating, canoeing, and kayaking are permitted on Lake Spokane. Nine Mile Recreation Area features a boat ramp and two docks. This sprawling park features interpretive programs that invite exploration of the region's cultural history and several natural areas abundant with wildlife. Riverside State Park Foundation's mission is to preserve and protect the natural resources and inherent beauty of Riverside State Park, for those who came before us and those who will follow. We support park staff and their initiatives while representing and engaging the various user groups throughout the park. EDUCATE. ENGAGE. SUSTAIN.

Digital Ads Account Executive

• Jul 2014 - Jul 2018

Client Service: •Demonstrate understanding of key client information including business strategy, industry issues, products and services, key customers and competitors •Manage media relations by identifying & working with target media and demonstrating a network of traditional and online media contacts and influencers •Provide account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls and reporting weekly/monthly activity and coverage •Demonstrate an understanding of and implement public engagement and social media programs •Write press materials and internal communications •Edit and proofread written materials for quality and adherence to appropriate writing style •Manage projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders updated on status •Coordinate public relations tactics by managing workflow, logistics, and interaction with media and influencers •Implement traditional and online research techniques •Demonstrate understanding of how to use and apply to client objectives, basic social media tools including blogs, Twitter, RSS feeds, microblogging, social networks, etc. •Participate and assist in program brainstorming, creative development and strategic planning

Student Marketing Brand Manager

• Aug 2012 - Jul 2014

The Student Brand Manager is in charge of increasing brand awareness and promoting the image of Chipotle Mexican Grill by organizing promotional events and developing a strong social media presence on campus. Working closely with a regional Marketing Strategist, the Student Brand Manager develops and executes a 10-month campaign to ultimately drive business to the local Chipotle stores. Maximizing brand awareness through targeted campaigns to clubs, dorms, sports teams, and high-profile members of the university community.

Public Relations & Marketing Officer (Ski & Snowboard Club)

• Apr 2012 - Jul 2014

• Ski & Snowboard Club Sales Representative- Expanded club by 14% to 400+ paid members. • Communicate with President & Vice-President on a weekly basis to report and plan events • Develop strong partnerships with local businesses to secure promotion and advertising space. • Social Media Manager - various duties included: o Manage Facebook, Twitter, Instagram o Launch and integrate redesigned website o Generate original, creative, promotional content to engage current and potential members

Administrative Assistant

• Aug 2009 - Aug 2011

Organized campus-wide communications, including distribution of confidential faculty evaluations Resolved time-sensitive clerical and procedural issues and scheduled meetings for the Dean of Arts & Sciences Managed student files for confidential academic forms processing. Organized campus-wide communications, including distribution of confidential faculty evaluations Resolved time-sensitive clerical and procedural issues and scheduled meetings for the Dean of Arts & Sciences Managed student files for confidential academic forms processing.