Experience

Impact Publications, Inc.

• President/Owner

  • Sep 1997 - Present

  Successfully launched multiple national training programs utilizing a print and online platform. Setup a production process utilizing an on-demand fulfillment system capable of turning all customized orders around in 24 to 72 hours while maintaining a minimal inventory. Contracted with various vendors to provide quality materials and high tech equipment that fit with our fulfillment model. Spearheaded all new packaging and design concepts. Directly responsible for the planning and launch of all new product lines and overall profitability of the company. Accomplishments: Successfully launched 4 national product lines in just 8 years. * Child Care Support Network (12/2006 to Present) o Shipped more than 500,000 child care trainings in the first 2 years. o Successfully reached 10% of the child care agency market and created a customer database of over 15,000 agencies in the first 2 ½ years. o Developed an online database to provide contracted trainers with the ability to implement trainings and issue printed and electronic certificates from anywhere. o Launched a Spanish version of all newly created trainings. o In January of 2008, launched “Parent Talk”, an editable newsletter for child care agencies to give to their parents. * Adult family Caregivers Network (4/2005 to Present) o Established as the market leader for distance learning training for caregivers that assist elderly and individuals with disabilities. * Foster Care Support Network (7/2001 to Present) o Launched our first CE training for foster parents. * Employee Assistance Resource Network (2/1998 to Present) o Launched newsletter and various editable marketing forms for EAP’s o Developed over 90 pre-printed posters for EAP’s to personalize and use. o Created a catalog of posters, editable forms and various other marketing products to help EAP’s increase their utilizations rates. Show less



HeartSteps, LLC

• Wholesale

• President

  • Feb 2010 - Jul 2011

  I had the opportunity to take over a multi-million dollar company that was facing immediate bankruptcy and was able to take steps to revive it and keep the doors open another 1 1/2 years. Heartsteps designed Christian and Inspirational products in the US and then had them manufactured in various plants in China and shipped to multiple warehouses in the US for distribution. Because product lines were old and had not been updated, we were forced to liquidate all of the existing products and try to introduce an entire new line with a brand new look. We were successful with liquidating all of the existing products and launched a catalog of new products, but our early sales forecasts of the new product line did not meet the projected levels we needed to roll out the entire line. Therefore we decided it was best to liquidated the rest of the business and cut our losses there. Accomplishment: * Designed an entire new product line and catalog in 10 months to fit the newer sales trends. * Developed relationships with new manufacturers in China for creating new product lines. * Renegotiated contracts with all existing Chinese Manufacturers. * Setup a new warehouse in California to cut shipping costs coming in from China. * Renegotiated sales rep contracts and setup new rep territories based on who was really selling. * Setup a marketing plan, including direct mail campaigns and telemarketing efforts. * Hired new staff and developed a strong production and sales team. Show less



Krause Publications

• Book and Periodical Publishing
• 1 - 100 Employee

• Book Publisher

  • Nov 2005 - Jul 2006

  Managed the book division of Krause Publications. Krause, the world leader in hobby and collectibles publishing consisted of five major lines; Automotive, Outdoors/Firearms, Antiques/Collectibles, Crafts/Sewing and Numismatics. We produced more than 170 new books each year with a yearly sales budget upward of $19 million and EBITDA at just under 20% annually. Managed the day-to-day operations of a staff of 50+ across multiple departments. Negotiated with outside writers and developed synergy relationships with magazine divisions to maximize company profitability. Show less



Jones Publishing, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Vice President/Marketing Director

  • Aug 1991 - Sep 1997

  Acquired multiple publishing companies nationwide in existing and new markets. Managed the day-to-day operations of a staff of 40+ across multiple departments. Negotiated with more than 20 outside printers and various paper and packaging suppliers on a regular basis. Setup page count metrics for all magazines tied to advertising percentage to create consistency thoughout the company and a savings of more than $100,000 per year. Developed other cost cutting methods in the production process and through supplier negotiations to save an addition $150,000+ per year. Performed detailed market analysis of individual publishing products and developed new marketing plans as needed. Supervised all department heads. Accomplishments: Sales and Marketing * Increased sales revenue from $750 thousand to $2.1 million in my first 3 years. * Managed sales and marketing for the entire company, including aviation book division. * Hired all sales and marketing staff. Product Management Crafts Division * Negotiated the purchase of Dollmaking Magazine, Popular Ceramics Magazine and The Doll Artisan. * Hired staff, negotiated all print contracts and managed the EBITDA for this product line. * Researched and developed a new production process for this line of products including a direct-to-film upgrade, which cut print costs 20% and allowed for more flexibility in the creative process. Newsletter Division * Increased sales by 300% in the first 3 years * Launched Child Welfare Report, which was profitable in its second year. * Hired staff and managed the P&L for this product line. General Management * Renegotiated existing print contracts to save more than $100,000 a year. * Redesigned the overall company production process to provide for a smooth transition of newly created and acquired products and saved the company an additional $150,000 a year. * Setup management team and general management structure for the company. Show less