Experience

Archie McPhee

• Wholesale
• 1 - 100 Employee

• Art Director

  • 1996 - Present

  Conceptualize, design and produce products, packaging, catalogs, and advertising materials for the gift, novelty and housewares market. Responsible for completion of all production steps from concept to final product. Art Direction Responsible for product development, catalogs, packaging, marketing materials and photography. • Schedule and coordinate workload of direct reports. • Assess individual skill sets and assign tasks to persons best suited to the job. • Manage multiple projects and deadlines. • Supervise a team of designers and illustrators. • Oversee production of daily work. • Communicate daily with upper management. Product Design Design, develop and bring to market over 100 new products a year. Products featured on “The Today Show”, “Good Morning America”, “The Tonight Show” and “Newsweek”. • Produce design specifications for manufacturers. • Communicate with vendors to resolve potential manufacturing problems. • Facilitate changes to product prototypes and authorize production samples. Package Design Design packaging for new products with shelf appeal and marketability. • Create custom boxes, displays, tins etc. to compliment new products. • Understanding of complete print production process including PDF file generation, color separation and four-color printing techniques. • Oversight of electronic file management and proper archiving practices. • Assure compliance of product packaging to meet government specifications. Catalog Design Create eye-catching catalogs for the wholesale & retail market. • Design and layout product pages. • Set-up catalog style sheets. • Assign and manage catalog write-ups. • Design cover concepts. • Produce required photography. • Work with printers to achieve accurate color and printing. Photography Produce dynamic photos for use in catalogs, packaging and marketing. • Manage photo shoots including concept, product set-up and models. • Principle product photographer. • Expert knowledge in digital photo optimization.



Digital Scribe

• Seattle, Washington

• Owner

  • 1994 - 1996

  Freelance Graphic Designer Performed a variety of freelance work including, catalog pre-press, magazine layout and photo composition. Clients included Corbis Images, SIGGRAPH and Russell Investments. Freelance Graphic Designer Performed a variety of freelance work including, catalog pre-press, magazine layout and photo composition. Clients included Corbis Images, SIGGRAPH and Russell Investments.



Ivory Coast Trading Poste

• Redmond, Washington

• Art Director

  • 1992 - 1994

  Developed product design, packaging, catalogs, advertising and manufacturing processes. Developed product design, packaging, catalogs, advertising and manufacturing processes.