Media Specialist / Account Representative

• May 2018 - Present

- Successfully prepares the initial media buying plan for the CAMC Health System and negotiates initial rates for the CMO to review and approve, using GRPs, reach and frequency calculations. - Manages all social media outlets with a responsibility for content generation, customer feedback, social monitoring, and establishing new social channels as driven by marketing strategies. - Maintains positive working relationships with department managers/clients throughout marketing… Show more - Successfully prepares the initial media buying plan for the CAMC Health System and negotiates initial rates for the CMO to review and approve, using GRPs, reach and frequency calculations. - Manages all social media outlets with a responsibility for content generation, customer feedback, social monitoring, and establishing new social channels as driven by marketing strategies. - Maintains positive working relationships with department managers/clients throughout marketing, communications and public relations needs. - Actively works with community media representatives in print, TV, radio, outdoor and digital mediums to negotiate buys and rotations for CAMC campaigns. - Main advisor on all matters relating to the media buy, as well as campaign creative trafficking and media budget management. - Provides content for monthly employee and community newsletters, updates for camc.org and camcmedicine.edu websites, and information on CAMC social media that resembles the voice of the company.

Media Buyer / Account Coordinator

• Mar 2015 - Apr 2018

Sales Operations Specialist

• Oct 2013 - Mar 2015

- Developed reporting methods in Microsoft Excel on all sales activity to highlight trends and opportunities in the industry for future opportunities. - Worked closely with an outside consultant to update and redesign the company website, including content generation and layouts. - Managed all marketing efforts for the organization throughout the year. - Developed reporting methods in Microsoft Excel on all sales activity to highlight trends and opportunities in the industry for future opportunities. - Worked closely with an outside consultant to update and redesign the company website, including content generation and layouts. - Managed all marketing efforts for the organization throughout the year.

Development Director

• Dec 2012 - Oct 2013

Sales/Marketing Assistant

• Feb 2008 - Dec 2012