Scott Heffernan
Marketing Manager at Santa Clarita Valley Economic Development Corporation- Claim this Profile
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Bio
Credentials
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Certified Business Services Consultant (CBSC)
California Workforce Association (Official)Jun, 2019- Oct, 2024
Experience
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Santa Clarita Valley Economic Development Corporation
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United States
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Public Policy Offices
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1 - 100 Employee
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Marketing Manager
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May 2022 - Present
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Marketing Associate
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Jun 2021 - May 2022
-Manage Inbound Marketing strategies utilizing HubSpot marketing/sales software. Design/create landing pages that correspond with current marketing strategies. -Oversee social media across multiple platforms including LinkedIn, Facebook, Twitter, along with digital marketing campaigns in Google, LinkedIn, and online publications. -Manage print marketing and related external relationships with trade magazines, newspaper, billboard, and business journal publications. -Manage SCVEDC's CRM platform. -Build out updated website on HubSpot platform, and create new webpages—including HTML coding and overall design. -Manage operations of company’s websites – advising on design, ensuring that content and functionalities remain current and consistent with SCVEDC’s marketing strategy and brand messaging. Implement relevant SEO practices.-Create content including blogs, articles, op-eds, email newsletters, and other external communications. Show less
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Los Angeles County America's Job Centers of California - AJCCs
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United States
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Government Administration
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1 - 100 Employee
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Business Services Representative
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Dec 2018 - Jun 2021
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Austlen Baby Co.
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United States
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Manufacturing
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1 - 100 Employee
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National Account Manager
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Jan 2017 - Dec 2018
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Community
