Experience

Loisa

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder & CEO

  • Oct 2017 - Present

  Loisa makes Latin cooking essentials con cariño, including seasonings, sauces, and wares. Loisa makes Latin cooking essentials con cariño, including seasonings, sauces, and wares.



Freelance & Consulting

• Greater New York City Area

• Marketing Consultant // Strategy Director

  • Oct 2016 - Jan 2021

  Partnering directly with inspirational people, agencies, and brands to create positive cultural impact and solve business problems, with work including: -Brand and product positioning -Content and communications development -Media / channel / connections planning -Social media strategy, execution, and monitoring -Performance tracking and analysis -Research planning and execution -Innovations strategy, ideation, go-to-market planning -Brand partnerships strategy, workshops, co-creation Agencies // Sylvain Labs (Google, Bloomberg), Johannes Leonardo (Adidas, WeWork, EA, Google, Bleacher Report), Big Spaceship (Hasbro, Business Dev.), co:collective (Sportswear), Decoded Advertising Brands // Spotify, Casper, + early stage tech and CPG brands Show less



72andSunny

• Advertising Services
• 300 - 400 Employee

• Strategy Director

  • Oct 2013 - Oct 2016

  Part of the global creative agency's NY office since day one. Contributed to and helped guide growth from 2 people to 100+. Led global brand and communications strategy on Smirnoff, then Samsung. Clients // Smirnoff, Samsung Part of the global creative agency's NY office since day one. Contributed to and helped guide growth from 2 people to 100+. Led global brand and communications strategy on Smirnoff, then Samsung. Clients // Smirnoff, Samsung



Consulting

• Greater New York City Area

• Consultant // Advisor // Investor

  • Aug 2012 - Oct 2016

  Weekends and evenings equalled time to put energy into some exciting work on the side. WHISTLE LABS // Consultant & Advisor // August 2012 - Present www.whistle.com Whistle is the world leader in pet technology, creating smart products and a mobile platform that seeks to help pets live longer, healthier and happier lives. I was fortunate to work alongside the company's co-founders to develop Whistle's positioning and story from the very beginning, consulting further on naming and visual identity, industrial/product design, and launch strategy and communications. Continued since as an advisor. CAMA HOME // Advisor // January 2015 - Present www.camahome.com Founded on the belief that all of our belongings should have both substance and a story, CAMA makes Supima Cotton bedding, start-to-finish, right here in the USA. From the birth of the idea to the company's launch and beyond, I worked alongside the founder to develop the brand's story, positioning, identity, and product. LOWRY HILL MEATS // Investor & Advisor // November 2015 - Present www.lowryhillmeats.com Lowry Hill Meats is a chef-driven, regionally-sourced butcher shop and deli serving the Lowry Hill neighborhood in Minneapolis. Opened in 2015 and awarded "Best Sandwich" and "Best Delicatessen" in Minneapolis by City Pages within its first year. Recently highlighted in The New York Times' "36 Hours in Minneapolis" travel guide. Leading up to and following personal investment in the venture, I've served as a strategic advisor focused on marketing and business development. Show less



Johannes Leonardo

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Strategist

  • Jul 2011 - Nov 2013

  Joined to lead brand and communications strategy for Bacardi (US & global). Led pitch and win for Sprite (global). Then led strategy on Google, with work for Google Play, Google Analytics, YouTube, Google Maps (going back on the iPhone), and "Project Re: Brief" for Google Display Ads. Clients // Google, Bacardi, Sprite, Nike Joined to lead brand and communications strategy for Bacardi (US & global). Led pitch and win for Sprite (global). Then led strategy on Google, with work for Google Play, Google Analytics, YouTube, Google Maps (going back on the iPhone), and "Project Re: Brief" for Google Display Ads. Clients // Google, Bacardi, Sprite, Nike



Naked Communications

• Brand and Communications Strategist

  • Nov 2009 - Jul 2011

  Expanded experience to include media strategy, consulting with C-level clients on integrated brand, content and channel strategies. Clients // Kraft Foods, Pernod Ricard, Coca-Cola Expanded experience to include media strategy, consulting with C-level clients on integrated brand, content and channel strategies. Clients // Kraft Foods, Pernod Ricard, Coca-Cola



Deutsch NY

• United States
• Advertising Services
• 300 - 400 Employee

• Brand Planner / Strategist

  • Jan 2008 - Nov 2009

  The perfect place to start and get excited about the positive role brands should play in peoples' lives. Also gained some incredible mentors. Clients // Sony Playstation, United HealthcareNew business wins // Volkswagen, HTC, Dr. Pepper, Snapple

• Account Coordinator

  • Aug 2007 - Jan 2008