Scott Griffith

Adjunct Teaching Professor at University of Notre Dame
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Credentials

  • Fundamentals of Moderating 201
    RIVA Market Research & Training Institute
    Mar, 2008
    - Nov, 2024

Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Teaching Professor
      • Aug 2020 - Present

      Teach five courses: Integrated Marketing Communications, a third-year undergraduate elective; Building Great Brands, a fourth-year undergraduate elective; Principles of Marketing, a mandatory undergraduate course for Business School students; Brand Strategy, and MBA course; and Advertising Management, also an MBA course. Responsible for course structure, course content, and student evaluation. Built over 100 one-plus hour lectures with a heavy focus on current examples. Earned an outstanding teaching ratings to date, including a perfect 5.0 in the spring of 2020. Show less

  • Griffith Strategy
    • Indiana, United States
    • Principal Consultant
      • 2020 - Present

      Seasoned communications strategist available for freelance hire. Specialties include brand development, brand architecture, communications strategies, creative briefing, target market profiling, consumer journeys, advertising testing, white card concepting, and consumer research. Accredited focus group moderator and experienced ethnographer. Seasoned communications strategist available for freelance hire. Specialties include brand development, brand architecture, communications strategies, creative briefing, target market profiling, consumer journeys, advertising testing, white card concepting, and consumer research. Accredited focus group moderator and experienced ethnographer.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • VP Planning Director
      • 2010 - 2020

      Communications strategy and market research for large, global clients. Communications strategy and market research for large, global clients.

    • VP Account Planner
      • 2005 - 2010

      Communications strategy and market research for large, global clients. Communications strategy and market research for large, global clients.

  • Agency 59
    • Toronto, Canada
    • Vice-President Strategic Planning
      • 1999 - 2005

Education

  • Ivey Business School at Western University
    HBA, Business Administration
  • Ivey Business School at Western University
    BA Business Administration (Hons.), Marketing/Marketing Management, General

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