Experience

ImpediMed

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Senior Director Sales Operations

  • May 2023 - Present

  Minneapolis, Minnesota, United States



ACIST Medical Systems

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Senior Manager - Commercial Operations & Strategy

  • Aug 2019 - Apr 2023

  Greater Minneapolis-St. Paul Area

• Director of Sales Operations | Business Intellegence, Territory Optimization, Product Innovation

  • 2014 - Feb 2019

  Greater Minneapolis-St. Paul Area Global leader in development and distribution of medical devices employing Bioimpedance Spectroscopy (BIS) technologies for use in the non-invasive clinical assessment and monitoring of fluid status. Reported to VP of Sales. Collaborated with leadership to develop strategy, determine optimal territory alignment, assign revenue targets, implement business intelligence platform and sales capabilities. GLOBAL TEAM LEADERSHIP | SALES OPERATIONS • Managed global team; Sales… Show more Global leader in development and distribution of medical devices employing Bioimpedance Spectroscopy (BIS) technologies for use in the non-invasive clinical assessment and monitoring of fluid status. Reported to VP of Sales. Collaborated with leadership to develop strategy, determine optimal territory alignment, assign revenue targets, implement business intelligence platform and sales capabilities. GLOBAL TEAM LEADERSHIP | SALES OPERATIONS • Managed global team; Sales Operations, Inside Sales, Customer Service and Technical Support. • Led major initiatives with 3rd Party Customer Centered Strategies group. Focused on development of enhanced customer experience strategy with anticipated exponential growth. • Implemented Zendesk Customer Service ticketing and chat software. • Developed and prepared quarterly performance dashboards and sales score cards for senior leaders and BOD. ANALYTICS | BUSINESS INTELLEGENCE | KPIs • Launched Power BI for global sales and clinical teams for use in monitoring sales and utilization performance. • Consulted with senior leaders and cross-functional teams to identify KPIs and performance verses goals, and assure business alignment. • Worked with 3rd party vendor to augment existing staff and bring in best practices expertise. • Led team to review and evaluate data analytics. PRODUCT & TOOL INNOVATION & DEVELOPMENT | PRODUCT LAUNCH • Project managed a 6-mo initiative with a 3rd party vendor. Wrote design specification, testing protocol, conducted tests, and complete testing protocol report. • Launched Excel Power Pivot tool for use by customers to analyze internal usage of SOZO medical device. Trained clinical specialists who trained end-users nationwide. • Member of global cross-functional team meeting weekly to discuss quality issues, quality documentation, a future next–generation strategy for SOZO. • Led commercialization strategy team for SOZO data focused on licensing, report development and delivery methods. . Show less



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Sr. Marketing Analyst — CVG Marketing and Commercial Operations | Key Account Strategy

  • 2012 - 2014

  Greater Minneapolis-St. Paul Area With 86,000+ employees including more than 9,600 scientists and engineers, 350+ locations in 150+ countries and having more than 46,000 patients in its portfolio, Medtronic is among the world’s leading medical device & solutions providers. Designed and developed reporting, analytics and tracking tools in support of Cardiac and Vascular Group’s (CVG) Strategic Sales & Marketing organizations. • Monitored impact of CVG Strategic Account (SA) Management strategies using multiple… Show more With 86,000+ employees including more than 9,600 scientists and engineers, 350+ locations in 150+ countries and having more than 46,000 patients in its portfolio, Medtronic is among the world’s leading medical device & solutions providers. Designed and developed reporting, analytics and tracking tools in support of Cardiac and Vascular Group’s (CVG) Strategic Sales & Marketing organizations. • Monitored impact of CVG Strategic Account (SA) Management strategies using multiple analytic tools including custom Oracle Analytics reports, eight-quarter Business Trend Reporting, Bulking / Forecast Reporting and ad hoc reports. Prepared end-to-end view of performance and provided recommendations to SA sales leaders. • Defined requirements, led development, managed launch, and provided ongoing training and support for CVG Strategic Solutions Salesforce.com used by Regional Solutions Specialist to track and manage Solutions. • Led annual SA selection process with field leadership from SA and BU Sales teams to determine whether to retain or demote existing SAs. Recommended accounts potentially deserving promotion to SA status. Show less



Hill-Rom

• Sr. Business Analyst | Territory Optimization, Business Intellegence, Forecasting, Project Mgmt

  • 2011 - 2012

  Greater Minneapolis-St. Paul Area Hill-Rom is a leading global medical technology manufacturer whose beds, furniture and other health care equipment, services and 10,000+ employees worldwide help people get better care inside and outside the hospital. Supported VP Commercial Operations including strategic analysis and project management supporting NAAC initiatives. • Led multi-functional project team in successful launch of iPad 2 to NAAC Field Sales including procurement, development and distribution of pre-launch… Show more Hill-Rom is a leading global medical technology manufacturer whose beds, furniture and other health care equipment, services and 10,000+ employees worldwide help people get better care inside and outside the hospital. Supported VP Commercial Operations including strategic analysis and project management supporting NAAC initiatives. • Led multi-functional project team in successful launch of iPad 2 to NAAC Field Sales including procurement, development and distribution of pre-launch materials, development and execution of hardware and software training. Developed / managed internal content delivery mechanisms. • Provided ongoing strategic and technical support to NAAC iPad initiative. Consulted with Respiratory and International Divisions on their respective iPad deployments. • Developed “Business Trend Reporting” architecture to serve as Analytic Dashboard to facilitate engagement between sales management and teams. Focused on difficult-to-see trends and improved performance management. Reports allowed drill down by product and geography, and combine multiple, relational metrics into a single view minimizing number of reports needed and simplifying sales force management. • Created a Strategic & Operational scorecard in a joint project with Sales and Sales Operations. Identified, categorized, and presented strategic imperatives needed to achieve goals and indicate performance against goals based on operational indicators including numbers of contracts, evaluations, etc. Show less

• Principal Market Analyst—CV Structural Heart Surgical Based Therapies | Market Analysis, BI

  • 2010 - 2011

  Greater Minneapolis-St. Paul Area Collected and analyzed data to evaluate market, customer trends, product usage, and competitive activities. Reported to VP of Global Marketing. • Provided strategic analysis focusing on key success factors to deliver tactical and strategic insight for critical decision-making and business planning. • Implemented WW Business Trend Reporting architecture to provide an end-to-end view of extensive product portfolio in alignment with a corporate Global Growth Initiative. Allowed… Show more Collected and analyzed data to evaluate market, customer trends, product usage, and competitive activities. Reported to VP of Global Marketing. • Provided strategic analysis focusing on key success factors to deliver tactical and strategic insight for critical decision-making and business planning. • Implemented WW Business Trend Reporting architecture to provide an end-to-end view of extensive product portfolio in alignment with a corporate Global Growth Initiative. Allowed marketing leaders to more effectively manage complex business. • Launched iPad to Surgical Based Therapies Sales Force in conjunction with Structural Heart Disease Sales Operations Team. Provided ongoing strategic and technical support to the Structural Heart iPad initiative. • Major contributor in development and launch of One Medtronic Mobile Content Mgmt. System in collaboration with IT Mobility Team, SHD Sales Ops and Marketing.

• Principal Analyst Contracting Operations—CardioVascular | Key Account Proposal Development

  • 2009 - 2010

  Greater Minneapolis-St. Paul Area Managed development of contract proposals at account and IDN level proactively and in response to RFPs and RFIs. • Coordinated interactions between Sales, Legal and Finance in the process of structuring contract proposals that maximize Medtronic Value Proposition. • Developed Revenue and Implant Predictive Modeling. Assisted managers in forecasting and validating field estimates. • Facilitated CardioVascular involvement in Health Care Systems (HCS) – Corporate Saving Initiatives… Show more Managed development of contract proposals at account and IDN level proactively and in response to RFPs and RFIs. • Coordinated interactions between Sales, Legal and Finance in the process of structuring contract proposals that maximize Medtronic Value Proposition. • Developed Revenue and Implant Predictive Modeling. Assisted managers in forecasting and validating field estimates. • Facilitated CardioVascular involvement in Health Care Systems (HCS) – Corporate Saving Initiatives – by expediting communications between business unit and HCS relative to current share and market potential and participation. • Crafted Pan-CV and Per Procedure agreements. • Developed and led numerous initiatives including Pan-CV Business Trending Report Architecture, Endovascular Field Inventory Beta Test, Customer Business Review Template.

• Therapy Consultant—InterStim Therapy | Territory Management, Sales, Clinical Consulting

  • 2005 - 2009

  Greater Minneapolis-St. Paul Area Established relationships with Urology and Urogynecology surgeons. Managed training, reimbursement, patient selection, referral network and patient follow-up. Grew territory from $0 to $563K in four years (MT, ND). • Successfully launched InterStim Therapy l into an untapped market achieving compounded annual growth of 244%. • Trained 13 new implanting / referring physicians. Conducted in-service training with physician medical staff. • Provided operative clinical support for 300+… Show more Established relationships with Urology and Urogynecology surgeons. Managed training, reimbursement, patient selection, referral network and patient follow-up. Grew territory from $0 to $563K in four years (MT, ND). • Successfully launched InterStim Therapy l into an untapped market achieving compounded annual growth of 244%. • Trained 13 new implanting / referring physicians. Conducted in-service training with physician medical staff. • Provided operative clinical support for 300+ implants in hospitals, clinics, and ASC’s clinics/ASC’s in 10 states. • FY09 – Overcame reimbursement and physician relocation / deployment hurdles accomplishing 22% YOY growth. • FY08 – Achieved 107% of annual revenue target. FY08 – Q4 Therapy Consultant of the Quarter. • FY07 –achieved 157% of annual revenue target. FY07 – High Achiever Award.

• Sales Operations Manager—MGU

  • Dec 2001 - Aug 2005

  Shoreview, MN Responsibilities: To support Executive Sales Management in all aspects of field sales force development including region/district/territory alignment and staffing requirements. To perform analysis of sales results in order to provide timely, accurate short-range forecasts and meaningful long-range estimates for one of the fastest growing divisions in Medtronic. Provide support and training to field sales representatives and managers related to use of territory planning tools and interpretation… Show more Responsibilities: To support Executive Sales Management in all aspects of field sales force development including region/district/territory alignment and staffing requirements. To perform analysis of sales results in order to provide timely, accurate short-range forecasts and meaningful long-range estimates for one of the fastest growing divisions in Medtronic. Provide support and training to field sales representatives and managers related to use of territory planning tools and interpretation of financial results. Ongoing development, revision and automation of sales reporting tools designed to reinforce expectations, permit rapid validation and facilitate decision making.  Installed metrics to steer the management of seven distinct product lines with four separate sales teams by a single management group.  Designed, developed and implemented NEW sales reporting architecture that went on to be adopted by all of Medtronic Neurological – from executive management to region, district and territory managers – $1Billion plus scope of influence.  Served as liaison between Sales and Customer Service to insure aligned goals.  Interfaced with Sales Force Automation and IT to design, develop and implement mobile device sales and implant reporting as well as case tracking technologies.  Achieved four consecutive “Exceptional Contributor” performance evaluations in addition to Whatever-It-Takes and Vision awards (highest level).  Promoted to Therapy Consultant role.

• Sales Analyst—Americas (Movement Disorders – InterStim)

  • Dec 2000 - Dec 2001

  Fridley, MN Responsibilities: See Sales Operation Manager responsibilities above.  Promoted to Sales Operation Manager.



Ralston Purina

• Manufacturing
• 1 - 100 Employee

• Customer Supply Chain Manager—Target Team

  • 1999 - 2000

  Eagan, MN  Presented and managed implementation of Ralston Purina’s Unsaleables Program and partnered with Target Vendor Operations to reduce unsaleables by $500,000.  Instrumental in initiative to reduce Distribution Center variable costs through innovative packaging and process recommendations, including alternative means of distribution.  Put into place “best practices” for regular analysis of Target Partners On-line data relating to the Supply Chain, including communication of critical… Show more  Presented and managed implementation of Ralston Purina’s Unsaleables Program and partnered with Target Vendor Operations to reduce unsaleables by $500,000.  Instrumental in initiative to reduce Distribution Center variable costs through innovative packaging and process recommendations, including alternative means of distribution.  Put into place “best practices” for regular analysis of Target Partners On-line data relating to the Supply Chain, including communication of critical information to Operations Planning, Logistics, and EDI Personnel.  Provide accurate and timely forecast information for promotion planning.  Work with Target Quality Assurance personnel on food safety issues, including infestation management.

• Business Analyst—SuperValu Team/Target Team

  • 1999 - 1999

  Eagan, MN  Served as liaison between Customer Development Team and Corporate Marketing.  Assisted Team Leader in overall business planning, development, growth strategy.  Conducted detailed analysis of store POS data utilizing Target Partners On-Line.  Developed model to accurately forecast consumer demand and make actionable recommendations to replenishment buyers.