Experience

Layfield Group

• Canada
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• National Sales Manager

  • Apr 2023 - Present

  Edmonton, Alberta, Canada The National Sales Manager develops and executes the strategic plan to achieve sales targets and expand customer base. Build and maintains key vendor relationships and strategies. Tracks and monitors industry trends, economic indicators, supply and demand and competitor activity. Plans and conducts company wide regional and national sales meetings. Develops the overall customer service strategy. Monitors pricing policies and recommends pricing strategies.

• Regional Sales Manager - Northern Prairies

  • Mar 2022 - Present

  Edmonton, Alberta, Canada Prepares annual sales plan and quarterly sales forecasts in a timely manner. • Develops and executes strategic plan to achieve sales targets and expand customer base • Analyzes sales performance versus plan on a monthly basis explaining product class revenue and margin variances. • Tracks and monitors industry trends, economic indicators, competitors and Supply and Demand • Monitors actual vs. budgeted results for the branch and makes necessary adjustments. • Works… Show more Prepares annual sales plan and quarterly sales forecasts in a timely manner. • Develops and executes strategic plan to achieve sales targets and expand customer base • Analyzes sales performance versus plan on a monthly basis explaining product class revenue and margin variances. • Tracks and monitors industry trends, economic indicators, competitors and Supply and Demand • Monitors actual vs. budgeted results for the branch and makes necessary adjustments. • Works closely with the Marketing Managers to ensure regional marketing strategies are developed and effectively executed. • Keeps customer/prospect records updated and ensures timely visits and service. • Maintains quotation file, ensures follow up, analyses successes / failures. • Update CRM and adherence to CRM usage • Identifies new markets and develops plans for effective implementation. • Understands and highlights any competitive threats to the business. • Assists Account Managers with individual order pricing as required. • Directs weekly sales efforts. • Promotes / ensures lead sharing - territory / business unit / company

• Business Development Manager

  • Apr 2016 - Mar 2022

  Edmonton, Canada Area The Business Development Manager is responsible for developing, servicing and managing the business needs of owners in the mining and energy sectors.

• Regional Sales Manager - Environmental Containment

  • Jul 2014 - Apr 2016

  Edmonton, Canada Area The Regional Sales Manager works closely with Edmonton Customer Service, the Business Development Managers and the Edmonton EC Estimating team focused on expanding Layfield's containment business geared to major owners, contractors and geosynthetic supply channels. The Regional Sales Manager will also be working closely with the Construction Products team in the Prairies sharing leads and providing important joint sales support between business units.

• Business Development Manager - Western Canada

  • Jun 2013 - Jul 2014

  Edmonton, AB The Business Development Manager is responsible for developing, servicing and managing the business needs of owners and engineers. Works to achieve desired policy and program outcomes, including setting goals and priorities to maximize the use of resources available to consistantly deliver results against objectives. Focuses on identifying the needs of the client and the way to best meet those needs. Matches customer requirements to existing products/services and designs, develops and… Show more The Business Development Manager is responsible for developing, servicing and managing the business needs of owners and engineers. Works to achieve desired policy and program outcomes, including setting goals and priorities to maximize the use of resources available to consistantly deliver results against objectives. Focuses on identifying the needs of the client and the way to best meet those needs. Matches customer requirements to existing products/services and designs, develops and customizes additional products/sevices

• Account Executive

  • Apr 2012 - May 2013

  Edmonton, AB Manage large industrial and civil contractors in NE Alberta and major projects such as the Calgary and Edmonton ring roads. Work with engineering companies to hold our specifications and flip competitor’s specifications. Identify and successfully bid large civil/industrial projects. Recognized as the company’s top sales performer for fiscal 2012.

• Account Manager

  • Feb 2008 - Mar 2012

  Edmonton, AB Managed accounts in Northern Alberta, Saskatchewan and NE British Columbia. Educated contractors, engineers and end users through training seminars and lunch & learns. Worked closely with construction division to find new opportunities and successfully bid those opportunities. Provide aggressive client prospecting, project tracking and lead generation for the territory Attended industry events, conventions, and trade shows to provide marketing support to new products and… Show more Managed accounts in Northern Alberta, Saskatchewan and NE British Columbia. Educated contractors, engineers and end users through training seminars and lunch & learns. Worked closely with construction division to find new opportunities and successfully bid those opportunities. Provide aggressive client prospecting, project tracking and lead generation for the territory Attended industry events, conventions, and trade shows to provide marketing support to new products and services. Developed monthly, quarterly and yearly budgets and regularly met and exceeded those budgets



Newalta corporation

• Sales Representative

  • Jan 2006 - Jan 2007

  Managed accounts in North Western Alberta and North Eastern BC for three different facilities. Exceeded yearly goals for both revenue and margin. Completed monthly and quarterly sales reports. Co-ordinated projects with clients and operations personnel. Met monthly with operations personnel and presented sales plans and results.



AGAT Laboratories Ltd

• Edmonton Branch Manager

  • Jan 2004 - Jan 2006

  Ensured Branch operations ran efficiently to maximize profitability. Managed five field technicians, two lab technicians in Cold Lake, three sales representatives and one admin assistant. Maintained relationships with Key Accounts. Set Branch goals and objectives and routinely exceeded them. Presented branch results at quarterly and yearly meetings.

• Sales Representative

  • Jan 2002 - Jan 2004

  Managed accounts in North Western Alberta and North Eastern British Columbia for three different facilities. Met and exceeded yearly goals for both revenue and margin. Completed Monthly and Quarterly sales reports. Coordinated projects with clients and Newalta operations personnel. Met monthly with operations personnel and presented sales plans and results.