Experience

Traffic New Zealand Ltd.

• New Zealand
• Advertising Services
• 1 - 100 Employee

• UX / UI Designer

  • Jan 2022 - Present

  Specialising in Software Design - I was asked to expand my skills into this role as I had a strong understanding of our how our Franchisee businesses operate. This put me in a unique position to be able to design a software system that would work specifically for their business types. Working with the Product Owner and Project Manager we would run brainstorming workshops to debate how the system would function. Once we had decided on potential solutions I would design and prototype visuals to demonstrate how each module would work. After I had presented this back to the team we would make adjustments before I created a briefing presentation with links to the Figma files to brief our developers in India. Show less

• Senior Designer / Production Manager

  • Feb 2010 - Jan 2023

  As Traffic’s Senior Designer and Production Manager I'm tasked with executing our brands and clients brands looking and feel across multiple platforms. This involves the design and delivery of: Collateral, Trade Shows, POS, Annual Conferences, Packaging, Signage, Brand Guidelines, Advertising, Producing Videos, Producing Photoshoots and also developing key messages and content for campaigns.I also add value through: Project Management, Studio Management, macOS IT, Windows Server IT, and Photography. Show less



Brand Architects NZ Ltd

• Graphic Designer

  • Feb 2005 - Feb 2010

• Creative Artworker

  • Nov 2003 - Feb 2005



Beca

• New Zealand
• Business Consulting and Services
• 700 & Above Employee

• Graphic Designer

  • Mar 2003 - Oct 2003

  Working in the Marketing Team I produced collateral, signage and advertising that the business required for internal and external communications. Working in the Marketing Team I produced collateral, signage and advertising that the business required for internal and external communications.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Designer and Artworker

  • Oct 2002 - Mar 2003

  Freelance artworking for several different companies including 4i’s Communications, Generator Bates, Maxim, Advertising Works, Deloitte and Beca Carter. Freelancing has enabled me to work on a lot of different projects and different systems, increasing my knowledge and skill base. While freelancing I have worked on financial style documents, advertising, engineering projects and corporate communications. Freelance artworking for several different companies including 4i’s Communications, Generator Bates, Maxim, Advertising Works, Deloitte and Beca Carter. Freelancing has enabled me to work on a lot of different projects and different systems, increasing my knowledge and skill base. While freelancing I have worked on financial style documents, advertising, engineering projects and corporate communications.



Emperor Design

• United Kingdom
• Retail Office Equipment
• 1 - 100 Employee

• Creative Artworker

  • Oct 2000 - Jul 2002

  Emperor Design is a full-service design agency mostly specialising in annual reports. The main role of my job was to work with art directors to take concepts through to print ready artwork. This involved typesetting content, prepared hi-res photography and typesetting the financials sections. Emperor Design is a full-service design agency mostly specialising in annual reports. The main role of my job was to work with art directors to take concepts through to print ready artwork. This involved typesetting content, prepared hi-res photography and typesetting the financials sections.



Sheppard Industries / Avanti Bicycle Company

• Graphic Designer

  • May 1998 - May 2000

  Sheppard Industries produce and distribute Avanti, Raleigh and Specialized Bikes. I worked in the Marketing department as a Graphic Designer / Mac Operator. The job was very diverse and involved a large amount of flexibility as to the types of projects that were worked on. Tight budgets taught me to be creative with the budget we had to work with. Sheppard Industries produce and distribute Avanti, Raleigh and Specialized Bikes. I worked in the Marketing department as a Graphic Designer / Mac Operator. The job was very diverse and involved a large amount of flexibility as to the types of projects that were worked on. Tight budgets taught me to be creative with the budget we had to work with.