Experience

Xpectives Health

• United States
• Events Services
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2021 - Present

  Led our company through the pandemic, managing finances, revenue, and expenses to allow us to keep all our staff on at full pay. Developed new strategies to come up with revenue producing products despite not being able to do live events. Developed and managed the most robust conference we have ever done in October in Boston for our first live event in Boston. Planned, managed, and executed the event despite being short staffed and faced with pandemic restrictions, leading our expansion into areas of multicultural health, women's health telehealth, clinical trial recruitment, and hospital marketing. Oversaw our efforts to bring our conference planning and execution skills to third party companies to plan and execute events on demand for other companies. Led efforts to expand our vast internet education portfolio. Expanded our network and companies reach as we rebrand into Xpectives.Health to reach over 70,000 healthcare marketers, professionals, agencies, and vendors. Lead our company to a profitable 2021 despite having to move our event to an offseason time, when many of our clients were unable or unwilling to travel due to pandemic restrictions. Show less

• Chief Operating Officer

  • Jan 2016 - Oct 2021

  Handle and oversee day-to-day operations of DTC Perspectives including personnel, finance, marketing, sales, business development, strategy, and event development.

• VP, Marketing and Business Development

  • Dec 2012 - Oct 2021

  Developing new events and lines of conference businesses. Developing marketing conferences in areas of disease prevention, multicultural marketing, health services, and health insurance consumer marketing.

• Director, Business Development

  • Jan 2009 - Dec 2012

  Business Development February 2009 – CurrentDTC Perspectives Norcross, GAHead up business development, which entails finding new clients, forming relationships, and executing sales and strategic partnerships with a variety of organizations, including many Fortune 500 companies.Have planned, marketed, organized, and hosted various conferences on healthcare marketing to audiences of over 100 paying customers. Events were on such topics as multicultural marketing and consumer packaged goods marketing. Needed to find potential attendees, sponsors, and speakers. Also, had to handle event booking and logistics, develop marketing plan and strategy, and sell the event. Attendees included marketers from leading companies such as Pfizer, Johnson and Johnson, and Procter and Gamble. Show less

• Marketing Associate

  • Jan 2004 - Dec 2008

  Write regular articles for DTC Perspectives Magazine, the leading trade magazine of the $5 billion pharmaceutical industry detailing the latest news in Direct-To-Consumer (DTC) Pharmaceutical advertising to over 6,000 subscribers, as well as for the company website and contribute to the bi-monthly DTC Insights eNewsletter by performing several independent marketing research studies to track the effectiveness of various DTC ad campaigns and techniques and analyzing the results.Assisted in organizing and executing the DTC National, an annual three-day convention with over 600 attendees from all over the pharmaceutical and advertising worlds, which produces over $1.5M in revenue. Assisted in the compilation and formatting of market research studies for the DTC Perspectives Database, a massive online DTC search engine via the company website, as well as the DTC Perspectives Planning Guide, a 500+ page volume different DTC marketing studies, spending figures, market analysis, regulatory information, and research in the world of DTC.Proficient with MS Office applications including Outlook, Excel, Powerpoint and Word and Adobe Acrobat. Show less



The Heartland Institute

• United States
• Public Policy Offices
• 1 - 100 Employee

• Policy Advisor

  • Jul 2017 - Present

  The Heartland Institute is one of the world’s leading free-market think tanks. It is a national nonprofit research and education organization based in Arlington Heights, Illinois. Its mission is to discover, develop, and promote free-market solutions to social and economic problems. The Heartland Institute is one of the world’s leading free-market think tanks. It is a national nonprofit research and education organization based in Arlington Heights, Illinois. Its mission is to discover, develop, and promote free-market solutions to social and economic problems.



Debating Health With Scott Ehrlich

• Peachtree Corners, GA

• On Air Host

  • Apr 2017 - Jun 2017

  Debating Health, premiering soon, will feature the latest on what is going on with healthcare in the United States. We will be discussing the latest news, policy, and analysis on the current issues with healthcare and different potential solutions. Experts on all sides of the political spectrum will be brought in to provide looks at the positions, liberal and conservative, free market and government run, legal and otherwise, that can change the healthcare system for various stakeholders. This is not a liberal show or a conservative show, despite my own libertarian-esque leanings. Instead, we'll get people on each side of each issues, some of which don't fit nicely into partisan lines. I'll challenge them on their views and make them fortify and re-examine their positions and better understand what we need to do to change healthcare for the future. This show will be produced by radio veterans Beowulf Rochlen and William Bernardoni, who have decades of radio experience producing shows for such conservative radio stars as Michael Savage and liberal radio names like Randi Rhodes. There will be no other program on air in America that can better bring together the various positions of differing healthcare experts, letting you understand the wishes, desires, and problems with their hopes for American Healthcare. www.debatinghealth.com Show less



Marketing Disease Prevention and Awareness

• President

  • Dec 2009 - Dec 2010

  Marketing Disease Prevention and Awareness Norcross, GA Founded a conference company focused on disease prevention communication techniques and strategies. Oversaw the development of a conference strategy, website development, marketing plan, and client list. Executed events on marketing weight loss, stopping childhood obesity, and fighting diabetes to a combined audience of over 200 people. Created client list of nearly 30,000 people and executed digital marketing/sales strategy to this audience. Partners in these efforts have included the CDC, Georgia Congressman Tom Price, the Mayo Clinic, as well as leading non-profit organizations and universities. Organized events producing over $500,000 in total revenue Show less



Grad Marketing, Inc

• Advertising Coordinator

  • Feb 2008 - Jul 2008

  Handled Sales & Marketing for Grad Marketing, Inc.’s Welcome Back Campaign for the University of Florida Handled various accounts for this campaign which reaches 10,000 students per school annually and managed subsequent customer relations, marketing, and distribution. Handled Sales & Marketing for Grad Marketing, Inc.’s Welcome Back Campaign for the University of Florida Handled various accounts for this campaign which reaches 10,000 students per school annually and managed subsequent customer relations, marketing, and distribution.



Carr Sports Associates

• Intern

  • May 2007 - Dec 2007

  Worked directly under former University of Florida and University of Houston Athletic Director Bill Carr. Compiled and analyzed a database of over 2000 professional football coaches to create coaching candidate lists which were used in the University of Southern Mississippi hiring of head football coach Larry Fedora. Worked directly under former University of Florida and University of Houston Athletic Director Bill Carr. Compiled and analyzed a database of over 2000 professional football coaches to create coaching candidate lists which were used in the University of Southern Mississippi hiring of head football coach Larry Fedora.



Broward County Public Schools

• United States
• Education Administration Programs
• 700 & Above Employee

• Substitute Teacher

  • Dec 2004 - Jun 2005

  Taught part-time to students in kindergarten through grade 8 at various schools in Broward County Taught at “Superintendent school”, underperforming public schools comprised of disadvantaged students. Sports Radio Show Host February – September 2004 February – September 2004 Taught part-time to students in kindergarten through grade 8 at various schools in Broward County Taught at “Superintendent school”, underperforming public schools comprised of disadvantaged students. Sports Radio Show Host February – September 2004 February – September 2004



WAXY 790AM

• Radio Host

  • Jan 2004 - Aug 2004

  Wrote, produced, marketed, and co-hosted sports talk radio show “Scotty Rollo on the Radio”, a call-in sports radio show with distribution all over southeast Florida Interviewed various personalities from all major sports including MLB All-Star Josh Beckett, NBA All-Star Caron Butler, NFL Pro Bowler Sam Madison, and NHL Hall of Famer Dennis Potvin. Wrote, produced, marketed, and co-hosted sports talk radio show “Scotty Rollo on the Radio”, a call-in sports radio show with distribution all over southeast Florida Interviewed various personalities from all major sports including MLB All-Star Josh Beckett, NBA All-Star Caron Butler, NFL Pro Bowler Sam Madison, and NHL Hall of Famer Dennis Potvin.



Bates Worldwide Advertising Agency

• Account Executive Intern

  • Jun 2002 - Aug 2002

  Worked on the advertising campaign for the launch of the Bristol-Myers Squibb diabetes drug Glucovance. Involved in the planning and execution of the campaign through participation in focus groups and the preparation of research materials for the client Assisted in the presentations to the brand manager at Bristol-Myers Squibb at various phases of the campaign. Worked on the advertising campaign for the launch of the Bristol-Myers Squibb diabetes drug Glucovance. Involved in the planning and execution of the campaign through participation in focus groups and the preparation of research materials for the client Assisted in the presentations to the brand manager at Bristol-Myers Squibb at various phases of the campaign.