Experience

City Sales Ltd

• New Zealand
• Real Estate
• 1 - 100 Employee

• Sales Manager

  • Apr 2022 - Present

• Licensed Broker & Marketing Manager

  • Nov 2013 - Present

  City Sales is Auckland’s leading apartment market specialist, established in 1997.Responsibilities:• All marketing and communications including print, radio, online, website, digital and social• Management of three agencies (2 x digital and 1 x IT)• Strategic direction (sales and management)• Analysing and designing marketing initiatives to promote both businesses• Media relations and liaison• Being first point of contact for enquiry for the business• Creating new initiatives in order to secure larger market share• Event management• Recruitment and retention initiatives for City Sales • Media monitoring and ensuring City Sales is at the forefront with all industry events and issuesKey achievements:• 50% increase in monthly web activity since January 2014• Widespread and consistent PR coverage since January 2014, standout pieces being several TV News features (national), multiple NZ Herald articles, full page Sunday Star Times and several radio interviews on NewstalkZB and RadioLIVE which are core target market for City Sales• Creation of City Sales Apartment Report, quarterly report hotly requested by journalists, vendors and buyers• Design and implementation of new induction program which has cut the time it takes for new recruits to begin earning commissions by more than half, has had flow on effect for retention• Creation of integrated marketing plan for City Sales Investment which works with both investors and influencers across NZ and the globe



Freud Communications

• United Kingdom
• Advertising Services

• Account Manager

  • Nov 2012 - Oct 2013

  Formerly Freud Communications, freuds is the PR agency of Matthew Freud (descendent of Sigmund Freud), who is regarded as leader in the field of consumer PR. freuds is the largest PR Agency in the UK and has been ranked number one in the country for the last twelve consecutive years by PR Week. freuds employs approximately 350 practitioners. Responsibilities: • Management of junior team of account executives and account assistants • Client management (lead) on all accounts (including The Green Deal, a Government initiative – Department of Energy and Climate Change, Pepsico, Comparethemarket.com, Birds Eye, BAFTA (Film) • New business pitches • Campaign design, creation and implementation, • Film (and award show e.g. BAFTA) premiere red carpet media management • Press releases and feature writing • Proposals (and management of creative process preceding) • Evaluations and reporting to senior executive • Media relations (we were required to meet with at least one member of the media per week and report back to our team) Key achievements: • Nationwide positive TV coverage for the launch of the Green Deal (DECC) including commercial channels which the Government has difficulty with • Design and implementation of landmark comparethemarket.com campaign, their first real dip into consumer PR which secured coverage on every British tabloid and several broadsheets • Talent management and procurement with Elizabeth Hurley, securing her support in a campaign with comparethemarket.com with a creative photo shoot and event hosting • Accompanying Gary Lineker on a national media tour for Walkers crisps



Cohn & Wolfe

• France
• Business Consulting and Services

• Senior Account Executive

  • Aug 2010 - Nov 2012

  Cohn & Wolfe London is the European head office specialising in consumer, corporate and healthcare PR. It is the sister agency to Y&R advertising, often working in conjunction with Y&R and creating PR toolkits to be rolled out either globally or across Europe. C&W London employs approximately 100 practitioners. Responsibilities: • Press office responsibilities (including media liaison, account management and media release writing) for clients including Samsung Global HQ, Universal Pictures UK, Ferrero UK, Heinz, Colgate/Palmolive, HUF HAUS, Scottish Widows (Lloyds Banking Group) and many more. • New business pitches (preparation and presentation) • Proposal writing • Press release writing • Client/internal presentations • Media briefing/training • Feature writing • Media relations Key achievements: • Won new business pitch for Universal Pictures UK • Won Media Mogul award (as above) • Won European Diamond Sabre award (as above) • Shortlisted for European Diamond Sabre award (Scottish Widows - The Value of Gold) • Won Cohn & Wolfe International – Grande Prize (as above) • Led a successful press trip to Germany for client HUF HAUS • Secured coverage for a client (Heinz) which led to a positive turnaround in business received from Heinz



GAUCHO

• Hospitality
• 300 - 400 Employee

• Marketing and Events

  • Aug 2008 - Aug 2010

  Gaucho is an upmarket (considered luxury sector) Argentine restaurant with 12 restaurants in the UK and a further 3 in the Middle East. Gaucho employs more than one thousand staff. Represented a cluster of the Gaucho restaurants situated around the City of London. First person to introduce this role, it was the first ever Marketing & Events Manager for Gaucho, following my departure now each restaurant has their own Marketing & Events Manager. For this role I utilised events, marketing, guest relations and the Opentable software system to maximise covers with the aim of 10% increase over the previous year’s actuals. Also responsible for training all new marketing and events managers who entered the company.



Cathy Campbell Communications

• Intern

  • 2005 - 2005

  Now known as Campell & Co, CCC was a boutique PR agency specialising in fashion and hospitality. The major account was Air New Zealand Fashion Week. Clients included New Zealand Fashion Week, Bombay Sapphire Gin and Auckland Racing Club. Responsibilities included media monitoring, event management, press release drafting, media liaison and creating schedules (NZ Fashion Week). For this role I was featured in a story on ASB Business (TV1 6.30am weekdays) as a student working in major role for New Zealand Fashion Week. Story by Dita de Boni.