Experience

Stormcloud Brewing Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales / Distributor Relations

  • Jan 2020 - Present



Callesen Wealth Management

• Manistee & Grand Rapids, MI

• Vice President Of Business Development - Wealth Advisor

  • Jan 2019 - Nov 2019



MillerCoors

• United States
• Food and Beverage Services
• 700 & Above Employee

• Chain Sales Manager - Convenience Stores

  • Apr 2015 - Oct 2018

  ★ Successful year over year delivery of plan targets exceeding volume, distribution and share while working within budget to effectively grow revenue.★ Class of Trade lead focused against Convenience Store Chains for the 11 State Great Lakes Region focused on maintaining and developing key account business relationships.★ Managed a team of 7 high performing sales professionals consistently achieving results surpassing volume, distribution and share of market goals.★ Passionate about enabling and motivating others to succeed and advance in their careers.

• Chain Account Executive

  • Jul 2007 - Mar 2015

  ★ Effectively managed accounts for 8 Michigan-based grocery chains, designing feature ads to drive revenue from the sale of the leading brands Miller Lite, Miller High Life, Miller Genuine Draft, Coors Banquet, Coors Light, Molson Canadian, Pilsner Urquell, Crispin Hard Cider, Peroni, Redd’s, Leinenkugel’s, and Blue Moon.★ Consistently surpassed all targets governing volume and share growth, replacing Anheuser-Busch InBev as a strategic category partner with SpartanNash through the effective marketing of MillerCoors merchandising strategies; awarded the MillerCoors Trimester Leadership Award - Great Lakes Region Grocery June 2012 for these efforts.★ Train and mentor sales representatives to achieve excellence in product knowledge, space planning, and account management.

• Area Sales Manager

  • Jul 2007 - Jul 2009

  ★ Increased sales of MillerCoors brands by securing commitments to annual, trimester, and monthly sales plans with a network of 7 distributors.★ Created effective programming designed to capture the interest of the unique demographic within each distributor's market.★ Led training for retail-facing distributor employees, improving engagement with customers, while introducing sales programs and rallies to motivate performance.★ Exceptional distributor training and leadership recognized with qualifications for Michigan Distributor of the Year Award from Miller for two out of three years.



Lakeshore Beverage Company

• Manistee, MI

• General Manager

  • May 2003 - Jul 2007

  ★ Turned around underperforming operations at this beer and wine wholesaler, improving operations, accelerating brand launches, and triggering business growth; managed 31 employees, serving as a trusted advisor and mentor to encourage professional development. ★ Introduced formal department budgets and led oversight of all financial aspects. ★ Improved leadership, training, and product knowledge by introducing a sales manager role dedicated to specific brand families. ★ Increased workforce efficiency and improved inventory management, pricing, reporting, and accounting through an upgrade of the Vermont Information Processing route accounting system.



Triangle Distribution Company

• Green Bay, Wisconsin Area

• Sales Coordinator

  • 2000 - 2003

  ★ Directed the efforts of a team of 22 sales professionals dedicated to securing corporate chain sales. ★ Managed all aspects of pricing, brand/package distribution, and feature advertisements; created and implemented high-profile thematic displays to drive sales. ★ Created a tool in Microsoft Excel for selling new draft distribution through the analysis of retailer volume and profit. ★ Managed a 4-person team tasked with using Intercept Shelf Management software to achieve a monthly goal of 18 category resets. ★ Developed shelf set strategies based on a review of retail sales data acquired from Nielsen and internal customer sources.