Scott D.

Director of Product Marketing at Giant Outsource
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA

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Experience

  • Giant Outsource
    • South Africa
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Product Marketing
      • Dec 2018 - Present

      - FUNNELS: Sales funnel designer for converting new prospects into paying clients as quickly as possible. The success of an online campaign comes down to a marketers ability to recoup ad spend as quickly as possible on the front end. The backend is all gravy. - TRAFFIC: A sales funnel needs traffic... I generate quality leads through media buying with Google PPC, Facebook social and push-ads media. - COPY: Direct response copywriters' use persuasive language to motivate action. Good marketing makes selling superfluous. USPs, Unique Mechanisms, Core Concepts and big marketing angles are just some of the tools of the copywriting craft. - OFFERS: Every sales funnel needs a great offer... I'll turn your front-end product offering into an irritable offer. Show less

Education

  • Durban University of Technology
    National Higher Diploma (BTech), Dental Technology

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