Experience

Merchant Mastery

• Canada
• E-Learning Providers
• 1 - 100 Employee

• Co-Founder and Managing Director

  • Mar 2020 - Present

  We help Shopify stores scale sustainably with our 8-week intensive training + coaching program. Master ads, emails, store conversions, and ultimately eCommerce. Owners and in-house teams are both welcome! We help Shopify stores scale sustainably with our 8-week intensive training + coaching program. Master ads, emails, store conversions, and ultimately eCommerce. Owners and in-house teams are both welcome!



Social Lite Communications

• Public Relations and Communications Services

• Founder and Managing Director

  • Sep 2011 - Present

  Social Lite is a full-stack digital marketing and design agency — digital is all we do. Consisting of 12 full-time members and a vast network of partners, we’re a team of skilled specialists who deliver high-level digital marketing strategies that win. We have great people, and we are lucky to have them on our team. We challenge one another to be outstanding digital marketers who create success stories for our clients. Although we work out of a creative office space in downtown Edmonton, Alberta, we’re “the marketing team down the hall” for a wide range of companies and industries across North America; we’re proactively involved in their day-to-day operations, continually collaborating and growing together. Our agency has expertise in planning and executing lead generation campaigns for a wide span of industries in both the B2B and B2C sectors, including hospitality and tourism, heavy industry and construction, software and technology, e-commerce and retail, and nonprofit. Contact us if you would like to discuss one of the following services: - Inbound marketing - Social media marketing - Website design - Ecommerce design and marketing - Search engine optimization (SEO) - Pay-per-click (PPC) and online advertising - Digital strategy - Reporting and analytics - Graphic design - Branding - Photography and videography


DigitalMarketer
• United States
• Capital Markets
• DM ELITE Coach

  • May 2020 - Present


University of Alberta

• Canada
• Higher Education
• 1 - 100 Employee

• Instructor, Faculty of Extension — Online Sales & Mobile Marketing (EXSM 5513)

  • Jul 2020 - Present

  Learn the skills need­ed to max­i­mize your online pres­ence and impact across var­i­ous plat­forms as a means to help dri­ve sales. Delve deep­er into inter­net mar­ket­ing oppor­tu­ni­ties, web­site design, e‑commerce, engag­ing online com­mu­ni­ties, and best strate­gies for cre­at­ing and direct­ing web traffic. By the end of this course, you should be able to: - Understand the basics of online sales and mobile marketing, including web marketing, email marketing, mobile marketing, and affiliate marketing. - Investigate the impact of mobile platforms and cloud computing. - Examine the changing landscape of paid online marketing. - Develop a sales-focused marketing campaign by combining several marketing methods.



Derks Fine Group of Companies

• Canada
• Retail
• 1 - 100 Employee

• Online Media Editor

  • Jun 2013 - Aug 2014

  • Coordinate online content marketing for Derks Menswear: newsletter, social media, online magazine, blog and website. • Coordinate online content marketing for Derks Menswear: newsletter, social media, online magazine, blog and website.



United Cycle

• Canada
• Manufacturing
• 1 - 100 Employee

• Digital Strategy Coordinator

  • Aug 2011 - Feb 2013

  • Content strategy, production and administration for all online communications: social media, website, e-newsletter • Coordinated communication between 10 departments and United Cycle’s external, online audience • Engaged and provided customer service to online customers, suppliers, affiliates and other stakeholders through website, intranet, e-newsletters and social media • Within an annual social media budget, designed and executed advertisement campaigns and monthly contests on Facebook and Twitter • Actively sought sport and community-based information for United Cycle’s website and digital media platforms • Administered the production of all United Cycle customer e-newsletters, online communications and on-hold telephone scripts • Event planning for a large charity marathon run that hosted over 100 participants and raised over $5,000 for local charities; and subsequent marketing of the event including media relations, digital strategy and print design. • Media relations: produced and distributed press releases for celebrity athlete autograph sessions, such as Ryan Nugent-Hopkins and Ryan Smyth. Maintained relationships with the media and took photos at autograph sessions • Supervised and delegated assignments to a Communications Practicum Student for four months- Coordinate all online communication between United Cycle and its stakeholders: customers, staff and affiliates - Photograph and videography at major events such as Oilers autograph signings and community events.

• Communications Specialist

  • 2013 - 2013


Students'​ Association of MacEwan University (SAMU)

• Canada
• Higher Education
• 1 - 100 Employee

• Communications Assistant

  • Dec 2010 - Sep 2011

  • Wrote monthly e-newsletter for 30,000 MacEwan students, staff and alumni • Wrote copy for brochures, posters and the web • Updated social media accounts: Twitter, Facebook and Flickr • Communicated with campus-wide departments to ensure external communication was current • Promoted and photographed events • Wrote monthly e-newsletter for 30,000 MacEwan students, staff and alumni • Wrote copy for brochures, posters and the web • Updated social media accounts: Twitter, Facebook and Flickr • Communicated with campus-wide departments to ensure external communication was current • Promoted and photographed events


Art Gallery of Alberta
• Canada
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee
• Media Relations Intern

  • Jul 2011 - Aug 2011
• Event Planning Practicum

  • May 2011 - Jul 2011


Climate Change Central

• Outreach Coordinator

  • May 2009 - Oct 2010

  • Built awareness for a federal government, environmental initiative called Retire Your Ride • Within a given budget, registered the Retire Your Ride campaign into province-wide events and subsequently promoted at music festivals, markets and trade shows • Photographed events and posted photos to campaign website • Contacted media outlets and delivered key campaign messages in interviews • Fostered community relations • Built awareness for a federal government, environmental initiative called Retire Your Ride • Within a given budget, registered the Retire Your Ride campaign into province-wide events and subsequently promoted at music festivals, markets and trade shows • Photographed events and posted photos to campaign website • Contacted media outlets and delivered key campaign messages in interviews • Fostered community relations


Reef Moxie
• Canada
• Individual and Family Services
• Field Marketing Representative

  • Jan 2008 - Feb 2010


The Salvation Army in Canada

• Canada
• Non-profit Organization Management
• 700 & Above Employee

• Area Team Leader

  • Nov 2009 - Jan 2010

  Supervised region-specific volunteers for the Salvation Army’s Christmas Kettle Campaign • Communicated with the public relations department to ensure campaign objectives were met • Safeguarded large amounts of donated money Supervised region-specific volunteers for the Salvation Army’s Christmas Kettle Campaign • Communicated with the public relations department to ensure campaign objectives were met • Safeguarded large amounts of donated money