Experience

Coinbase

• United States
• Internet Publishing
• 700 & Above Employee

• Marketing Insights Manager

  • Jun 2023 - Present



Airtable

• United States
• Software Development
• 700 & Above Employee

• Market Researcher

  • Sep 2022 - Dec 2022



FleishmanHillard TRUE Global Intelligence

• United States
• Research Services
• 1 - 100 Employee

• Sr. Research Manager

  • Jan 2022 - Sep 2022



Burger King®

• Dominican Republic
• Food and Beverage Services
• 700 & Above Employee

• Sr. Manager, Guest Insights, North America

  • Jun 2019 - Dec 2021

  Miami/Fort Lauderdale Area • Provide marketing research methodology for North America and design studies on ad-hoc and reoccurring frequency. • Effectively manage cross-functional teams and selects the appropriate research methodology for each research project. • Responsible for interpreting quantitative and qualitative data to provide consumer insights to marketing planning. • Successfully create and implement new initiatives while managing multiple vendors to carry out consumer insights research.



Kohler Co.

• United States
• Manufacturing
• 700 & Above Employee

• Consumer Insights Analyst

  • Mar 2017 - Jun 2019

  Kohler, Wisconsin • Manage research projects, including questionnaire design, communications with external vendors, and analysis planning. • Provide quality customer service, evaluate business problems, and recommend the best approach to fit their needs. • Efficiently provide direction in brand strategy and analysis – oversee overall performance for further improvements. • Enhance service, quality, productivity, development, and profitability goals as well as measurements for tracking success.



Commerce Bank

• United States
• Banking
• 700 & Above Employee

• Marketing Research - Business Intelligence Analyst (Intern)

  • Jun 2015 - Dec 2016

  Greater St. Louis Area • Compiled detailed statistical information on the effectiveness of marketing programs, platforms, and business traffic. • Managed and analyzed marketing campaign performance, ensuring it aligns with brand strategy and revenue targets. • Analyzed and interpreted data using statistical methods and dig through the data to uncover creative insights. • Created and implemented strategic plans and campaigns to develop a stable and repeatable marketing process.



DST Desiccant Dehumidification Technology

• Marketing Coordinator

  • Jan 2013 - Feb 2014

  Shanghai, China • Demonstrated skills by coordinating global marketing efforts between Sweden, China, Japan, and the United States. • Successfully managed and led cross-functional teams, including Engineering, Marketing, and Management teams. • Closely tracked market performance and consolidated brand identity between international marketing departments. • Operated, troubleshot, and developed innovative solutions to meet trends in a dynamic market and business challenges.