Experience

FINE+RARE

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Head of Sales UK

  • Mar 2022 - Present

• Head of Spirits, Sales

  • Feb 2021 - Mar 2022

  Since 1994, FINE+RARE has garnered a reputation as the leading online platform for both buying and selling fine wines and spirits – and also for facilitating hassle-free cellar management with our dedicated team of knowledgeable account managers plus innovative, free-to-use portfolio management software.Our ever-growing global network of producers, agents, reservists and private clients gives us unparalleled access to the wines held in the world's greatest cellars and collections.Like the clients we serve, we are passionate about the vine. We take enormous pride in the level of service and expertise we provide, and it gives us great pleasure to source, store or deliver the most highly prized bottles on the planet for our discerning clientele. Show less



William Grant and Sons

• India
• 1 - 100 Employee

• Luxury Marketing & NPD Manager, Global Travel Retail

  • Nov 2018 - Sep 2020

  Senior marketing lead for Global Travel Retail Luxury Malts delivering 12% year on year market growth across global airports, border shops and cruise channels as part of William Grant & Sons GTR Ltd, with £100m annual sales and 60+ employees globally.Defined and implemented marketing strategies for Glenfiddich and Balvenie, based on rich consumer and customer insight and in line with brand channel opportunities. Led regional planning sessions to unlock growth opportunities and finalise activation plans and initiatives across target locations in Asia, Europe & Americas. Created marketing tools and assets to deliver best in class brand execution in 35 target airports. Show less

• Prestige Customer Marketing Manager

  • May 2017 - Oct 2018

  Strategic marketing lead for UK Prestige Division delivering 22% year on year market growth across multiple channels including e-commerce as part of William Grant & Sons Ltd, with £1.3BN annual sales and 2K employees globally.Defined and implemented customer marketing platforms for key focus prestige brands, Glenfiddich, Balvenie, Hendrick’s, Monkey Shoulder based on rich consumer and customer insight and in line with brand channel strategy. Led customer joint planning sessions to unlock mutual growth opportunities and finalise activation plans and initiatives across on trade, off-trade and online channels. Created marketing tools and assets to deliver best in class brand execution in lighthouse accounts and global shop windows. Show less



Fine Writing Pens of London Limited

• United Kingdom
• Retail

• Global Merchandising Director - Fine Writing

  • Jan 2014 - Nov 2016

  Accountable for developing global activation strategies across full marketing mix and implementing best in class global Brand expression at all consumer touch points for Parker, Waterman and rOtring in line with each Brand strategy, positioning, and defined visual identity. Directing a team of 5 marketing activation managers based in Tokyo and London to partner with regional delivery teams to deliver executional excellence of the full marketing mix across key focus markets in China, Japan, Thailand, Korea, Mexico, Argentina, France, Russia, UK, US & Canada. Directing a team of 2 specialist merchandisers to recommend permanent and promotional merchandising strategies based on consumer & customer insights across key global established and emerging markets in Asia, Europe and the Americas. Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Johnnie Walker Explorers Club Project Manager, GTME

  • Feb 2013 - Dec 2013

  Leading the creation and implementation of a strategically critical global project, to reinvigorate the whisky category and drive aspiration of the World’s No1 Deluxe whisky in top 10 global airports. Jointly overseeing a budget of £5m and developing all aspects of the project including concept design, global production, operational standards and media amplification.

• Customer Marketing Manager

  • Jul 2007 - Feb 2013

  Effectively leading diverse range of strategic and operational marketing and revenue generation programmes and activities as part of remit developing and implement portfolio of regional category growth initiatives. Conducting analysis of macro and micro market data including passenger data, brand index tracking, category and competition sales data, global and market trends to identify potential category growth opportunities. Leveraging global and local shopper and consumer planning data, partnering with key business customers and leading company’s creative retail visibility strategy across travel retail, off trade and on trade channels. Executing retail designs across region with creative flair and high quality delivery, ensuring solutions meet agreed commercial objectives as well as conducting pre- and post-brand and sales performance analysis to inform optimal investment efficiencies and build key learning points into future plans. Directly controlling £250k annual budget and jointly overseeing £1m regional budget, working closely with ten leading design agencies to manage all projects and develop agency capability as well as project managing over 50 brand ambassadors across MENA region. Show less



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Group Merchandising Manager

  • 2004 - Jul 2007

  Successfully undertook three year merchandising assignment primarily leading creation and implementation of complete brand visual strategy for Parfum Christian Dior and Fendi equating to £53m business investment across 1500 retail outlets in UK and Ireland. Controlled £3m store design budget and £2m point of purchase budget as well as directly performance managed team of two senior visual merchandisers, senior store designer and merchandising coordinator. Ensured consistent in store brand presentation by enhancing national sales team’s and in-store beauty advisors’ visual merchandising capability. Delivered quarterly training interventions and making regular store visits to monitor consistent strategy execution across all stores. Show less



Showcard Display

• United States
• Market Research

• Design Director

  • 2003 - 2004

  Created new design led strategy that serviced needs of key blue chip brands and retailers including Samsung, Pioneer, Boots, L’Oreal, Burton’s, Dorothy Perkins, Evans, Woolworths, Somerfield, Kwik Save and Cadbury’s. Created new design led strategy that serviced needs of key blue chip brands and retailers including Samsung, Pioneer, Boots, L’Oreal, Burton’s, Dorothy Perkins, Evans, Woolworths, Somerfield, Kwik Save and Cadbury’s.



Estee Lauder

• Malaysia
• Retail
• 1 - 100 Employee

• Retail Creative Manager

  • 1997 - 2003

  Delivered six year role managing company’s brand visual strategy in over 600 stores across UK and Ireland focused on design aspects of corporate identity, in store presentation, PR events and corporate conferences. Performance managed in-house team of three designers, one assistant and four visual merchandisers as well as coordinated external design agencies and contractors. Controlled £1.5m annual budget as well as astutely negotiated with suppliers to maximise cost efficiencies and ensure completion of projects on time and budget. Show less