Experience

Portuguese Chamber of Commerce in the UK

• United Kingdom
• International Trade and Development
• 1 - 100 Employee

• Head of Marketing

  • Feb 2023 - Present

• Marketing & Communication Consultant

  • Apr 2022 - Jan 2023

  The Portuguese Chamber of Commerce in the UK is focused on promoting trade and business between the UK and Portugal. As part of the Chamber’s team, I have special responsibility for managing the social media and online promotion of the Chamber’s Moving To Portugal Shows and Seminars. In addition, I consult for the Chamber in the areas of communication and branding.



EDGA Golf

• Golf Courses and Country Clubs
• 1 - 100 Employee

• Head of Communication & Marketing | Project Manager G4D Tour

  • Apr 2022 - Present

  EDGA is an association of the National Golf Federations from 38 countries worldwide. We focus on boosting awareness of the inclusive nature of golf, developing capacity within the golf industry, and providing opportunities for golfers with a disability throughout the player pathway.In this role, I have responsibility: Project Management: Together with the European Tour group, created, launched and manage the G4D (Golf for the Disabled) Tour featuring a minimum of seven events, culminating in the G4D Grand Finale in Dubai. These events are closely linked to DP World Tour – playing on the same course during the same tournament week as some of the best professionals in the world. Branding: In collaboration with the Algarve technical school - ETIC and professor Rita Sampaio, we developed a new branding for the association and for the EDGA Tour.Partnerships: Working with EDGA member federations and partners to create / share media assets promoting the inclusive nature of golf and its benefits to Golfers with a Disability. Show less

• Communication & Marketing

  • Jun 2014 - May 2022

  EDGA is an association of the National Golf Federations from 34 countries worldwide. We focus on boosting awareness of the inclusive nature of golf, developing capacity within the golf industry, and providing opportunities for golfers with a disability throughout the player pathway.In this volunteer role, I have: - Together with the European Tour group created and launched the G4D (Golf for the Disabled) Tour featuring a minimum of seven events, culminating in the G4D Grand Finale in Dubai. These events are closely linked to DP World Tour tournaments – playing on the same course during the same tournament week as some of the best professionals in the world. - Collaborated and contributed to the conception of films showcasing golf for the disabled in 2015, 2017, 2018, with the most recent reaching over 130 million homes in 10 countries. The Mulligan film was broadcasted on Sky Sports, Fox and Golf Channel. - Produced the Mulligan book available in three languages. The booked was launched with a Give & Gift campaign ensuring 3,000 books were donated to hospitals and rehab centres.- Developed the ‘PLAY GOLF’ campaign showcasing eight EDGA players from three continents with a range of disabilities who live life to the full through playing golf. The campaign has been translated and distributed to eight national federations. - Created the EDGA media library which is golf’s most complete media resource of Golfers with Disability. Free to access profiles, text, audio and photographs allowing golf’s stakeholders to access publication ready stories and content to showcase the G4D sector. Show less



Freelance

• Property | Real Estate Marketing Consultant

  • Apr 2022 - Present

  Building on the six years as the Marketing Director of Vilamoura World, during 2022, I have consulted with real estate developers and investors to: 1) Create bespoke marketing plans that include content and digital strategies, product/asset launches and events. 2) Develop and implement branded sales assets. 3) Foster institutional partnerships that increase the project profile and drive new leads. 4) Conceive and develop memorable experiences that transform construction projects into future homes. Show less



Vilamoura World

• Portugal
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • Sep 2015 - Oct 2021

  SALES ASSETS & DIGITAL: Directed internal teams and external service providers in the creation and development of assets, campaigns and events. Special focus was made towards SEO, SMM, content development and email marketing. Actions combined to result in the sale of four residential projects, over 130 homes and multiple international prizes for the marina. COMMUNICATION: Fostered business relationships with the Portuguese and International press to ensure Vilamoura focused stories featured in leading publications, including The Times, Telegraph, Expresso, and Bloomberg. EVENTS: Coordinated and operated an annual calendar of events embracing leading World and European Championships in the domains of golf, tennis, sailing and equestrian. PHYSICAL ASSETS: 1) Directed the redevelopment of the Vilamoura museum through the creation of a new interactive viewing experience; 360º tours, historical renders, the physical environment, and the inclusion of new artefacts. 2) Created V-Club, a Business Centre exclusively for property owners. PARTNERSHIPS & NEGOTIATION: Successfully brought product launches to Vilamoura including, Tesla, Mango and A Place in the Sun. Show less



Portuguese Golf Federation

• Spectator Sports
• 1 - 100 Employee

• Consultant

  • Jan 2015 - Sep 2015

  STRATEGY: Developed a nationwide loyalty strategy for golf in Portugal for use by the Portuguese Golf Federation & Sports Institute. STRATEGY: Developed a nationwide loyalty strategy for golf in Portugal for use by the Portuguese Golf Federation & Sports Institute.



Multi Portugal

• Portugal
• Real Estate
• 1 - 100 Employee

• Digital Marketing, Services & Online Sales

  • Apr 2008 - Dec 2014

  ECOMMERCE & LOGISTICS: In managing, M.ID (the digital and transformation taskforce), created the first ecommerce platform for shopping centres in Europe, which hosted 150 brands and uniquely enabled people to buy from multiple brands and only have one delivery. PAYMENT: Led the development of the first shopping centre prepaid card in Portugal. I led the team in developing a complete CRM programme to provide a view of consumer behaviour, their preferences, and habits. SOCIAL MEDIA: Directed digital agencies to create and manage 16 social media pages (Facebook + Instagram) with a total of 430,000 followers. DIGITAL: Developed a mobile application for ten shopping centres. Show less



Scoring Zone Golf

• Marketing Manager

  • Jun 2005 - Mar 2008

  MARKETING MATERIALS: Developed and Implemented marketing materials, to help six golf academies go from conception to more than 30,000 instruction hours. LOYALTY: Created the first monthly membership model for golf courses in Iberia. MARKETING MATERIALS: Developed and Implemented marketing materials, to help six golf academies go from conception to more than 30,000 instruction hours. LOYALTY: Created the first monthly membership model for golf courses in Iberia.