Experience

CCA and B, LLC dba The Lumistella Company

• Vice President, Sales

  • Dec 2019 - Present

  Driving access to our brands globally by developing strong relationships with retailers, distributors, and specialty dealers. Ultimately achieve sales targets to ensure both financial and consumer win/win with our partners. Driving access to our brands globally by developing strong relationships with retailers, distributors, and specialty dealers. Ultimately achieve sales targets to ensure both financial and consumer win/win with our partners.



MarketSource Inc.

• United States
• Advertising Services
• 700 & Above Employee

• Director of Business Development

  • Oct 2018 - Dec 2019

• Retail Solutions Practice Leader

  • May 2017 - Oct 2018



Kids II Inc.

• United States

• Vice President, Customer Strategy & Sales - North America

  • Jan 2015 - Nov 2016

  Responsible for creating strategies to drive revenue, margin and market share for both the US and Canadian market, with focus on Burlington, Ross, Marmaxx, Dollar Stores, Walmart Canada, Toys R' Us Canada and other mass retailers. Accomplishments include:*Grew Off Price Channel 44% in 2016 and kept margins consistent by continuing the development of an inline program. Burlington, Marmaxx and Ross led the growth, as well as new business such as Macy's Backstage. * First Kids II leader to convince Toy's R' Us and Burlington to move local US shipments to direct import from China. Move allowed Kids II to grow 10% and improved margins 5% for both retailer and Kids II. * Instituted a joint business planning (JBP) process and quarterly business reviews with our top partner retailers including Meijer, Burlington and Ross. * Consistently achieved nearly double digit sales growth for Kids II every year for 10 years. Show less

• Vice President of Domestic Sales

  • Jun 2012 - Jan 2015

  Responsible for revenue, margin, turn and share goals for the US market. Let team to achieve revenue growth at Walmart, Target, Toys R' Us, Amazon, Burlington, Buy Buy Baby, Kmart and other regional retailers. * Took over responsibility for US sales by first reassembling a dismantled sales team. 100% turnover in all key sales positions. Hired and developed team quickly to still achieve a 14% growth in 2012. * Heavily focused on .com sales including creating first ever Amazon global strategy meeting with top Amazon worldwide leadership at our Koln Germany tradeshow. Over 200% growth since that meeting.* Responsible for driving seven different brands and multiple product lines into the US market by working with all levels of leadership at multiple accounts including Walmart, Target, Toys 'R Us, Amazon.com, Burlington, Kmart, Kroger, Rite Aid plus many others. * Work internally to develop a channel marketing strategy between the brick & mortar retailers and dot coms. Part of the strategy includes development of a Map Policy (Mininum Advertised Price).* Stubborn ability to work with all levels of an account to improve operationally. Grew 10% a year in direct import shipments, designed and introduced multiple price increases in '13 & '14, and worked with retailer leadership at Key Accounts to nullify over $250K in chargebacks. Show less

• Director of International Sales - Latin America/Canada

  • Nov 2008 - May 2012

  *Managed eight person team handling all accounts in Canada and Mexico, as well as distributors in Central America and the Caribbean. Handled relationships at DMM, Director/VP levels with all National Accounts including Walmart, Toys R Us, Zeller’s, Loblaw, Liverpool, Soriana and Coppel. Achieved 20% growth goals per year by managing all aspects of the international business including complete P&L. * Worked closely with all levels of Toys ‘R Us Canada leadership to create special promotions, exclusive item launches, and exclusive sku’s to increase sales over 30%.* Developed weekly operations meetings with logistics, credit, order processing and our Canada and Mexico sales teams. Able to reduce the amount of charge backs from Mexico retailers by 12% in first 6 months. Show less

• Director of Domestic Sales

  • Aug 2006 - Oct 2008

  * Direct management of the key account sales/sales coordinator teams. Newly created position developed to help revitalize our key accounts as well as work with Target leadership. * Hired in new Key Account Managers and new National Account Manager for Target/Costco. Developed a chase account “road map” that led to landing new accounts Sears, Kmart, HEB, Rite Aid, Aafes and Amazon.com. Within first year of their hiring saw a 45% growth in this key account business.



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Director of National Accounts - Maytag Co./Whirlpool Co.

  • Jun 1990 - Jun 2006

  * Key contact between Lowe’s Home Improvement Warehouse and Maytag Appliance corporate staff. Broad scope of responsibility included $40 million budget, P&L, brand and product development, merchandising and marketing programs, forecasting, logistics/reverse logistics, and developing/communicating action plan for 130 person sales force. Ultimately responsible for hitting sales goals at the second largest appliance retailer in America. * Solidified the partnership with Lowe’s by increasing order fill rates to a perfect goal of 98%. Improved logistics communications and consistently improved forecast accuracy, thus keeping “out of stocks” to a minimum. * Maximized team capabilities by developing a tight communication system for multiple departments. This included monthly service department calls, logistics calls, regional sales calls, and weekly Strategic Business Units calls, thus improving communication between all departments and ultimately attaining quota. * Bottom Line Results: Maximized sales potential by increasing revenue by almost 100% from 2002 to 2006, growing from $220 million to $420 million. Director of National Accounts & Director of Marketing - Newton, Iowa (1998 - 2002) * Challenged with growing market share at Montgomery Ward, Menards, TruValue Hardware and Crosley national accounts. In 2001 moved into marketing role for Lowe’s Home Improvement. Worked with brand management and marketing departments to establish a “Good, Better, Best” brand strategy within the portfolio. * Work with multiple buyers in a bankrupt Montgomery Wards to continue merchandising our products. Drove over $120 million in revenue and grew our share of business to 20%. * Negotiated the largest floor display of Maytag and Jenn-Air brands within any National Account by being the first appliance manufacturer to sign up Menards Home Improvement. Show less