Experience

Epic Games

• United States
• Computer Games
• 700 & Above Employee

• Senior Product Marketing Manager

  • Mar 2022 - Present

  Directly responsible for all Global Marketing Campaigns on Fall Guys. Responsibilities include: - Marketing strategy & messaging - Approval of all marketing & brand materials & assets - Management of Publishing Budget - First party relations management - Directing creative briefs - Presenting materials & campaigns to Epic Leadership Directly responsible for all Global Marketing Campaigns on Fall Guys. Responsibilities include: - Marketing strategy & messaging - Approval of all marketing & brand materials & assets - Management of Publishing Budget - First party relations management - Directing creative briefs - Presenting materials & campaigns to Epic Leadership



Square Enix

• United Kingdom
• Computer Games
• 700 & Above Employee

• Senior Global Brand Manager

  • Jun 2020 - Mar 2022

• Global Brand Manager

  • Jan 2017 - Jun 2020

  Global Brand Manager at Square Enix, working within the Square Enix External Studios department.- Rolled out & executed Brand/Marketing campaigns for Life is Strange and Just Cause titles- Collaborating closely with developer studios on key Square Enix titles- Oversees brand, advertising & marketing activity throughout the global campaign- Working closely with PR, Community & Production (Production, Game Design, Art) departments- Ensuring all consumer facing assets are in line with game's visual identity and brand- Producing creative briefs and directing trailers, web design, artwork, packaging and signing off final assets- Management of consumer-facing marketing materials for digital stores (PSN, Microsoft Store, Steam, Epic Store) - Managing project budgets, legal contracts and suppliers- Meeting with first party partners & agencies to discuss campaign plans- Supplying Brand materials/assets for Mobile launches Show less



AKQA

• United States
• Design
• 700 & Above Employee

• Community & Social Media Manager - Activision

  • Dec 2015 - Jan 2017

  Social media management & content creation for Activision titles including: Destiny, Call of Duty, Guitar Hero & Skylanders. Managing all EU FB pages for 4 major franchises as well as Instagram, Snapchat, YouTube & Twitter Delivering dynamic content/social strategy for all four key titles Achievements: Created and rolled out Activision's first Facebook Canvas for Destiny Rolled out Activision's first Facebook Live broadcast Managed and ran social coverage of EU Call of Duty World League (eSports) Provided live coverage for Call of Duty's DLC launch, utilising platforms such as Snapchat & Facebook Live Delivered social content strategy for Call of Duty, Destiny & Skylanders Produced & delivered the social editorial and strategy for Activision @ Gamescom 2016/ Call of Duty XP/ EGX 2016 Audited Call of Duty's & Destiny's performance on social & provided insightful recommendations for 2016 Show less



Square Enix

• United Kingdom
• Computer Games
• 700 & Above Employee

• Community Manager

  • Aug 2014 - Dec 2015

  Community management for Life is Strange and Square Enix Collective Content planning and strategy (high quality of writing and asset creation) Social analytics (insights, brandwatch, google analytics) Reporting ROI/KPI Event planning Responding to our fan base and ensuring they are supported/heard Achievements - Successfully worked with some of YouTube's biggest influencers in gaming in order to spread awareness of Life is Strange (Pewdiepie, Felicia Day, JackSepticEye) - creating millions of views without any spend - Grew Life is Strange's Twitter presence to be one of the largest in Square Enix's portfolio (no spend, purely organic) - Crafted content that exceeded competing titles organic engagement/reach across Facebook, Twitter & Instagram. - Created 3 high production developer diaries - Supported 6 indie game studios on their Kickstarter campaigns with each project getting successfully funded - Raised over $6000 for Children's Miracle Network Hospitals via a Life is Strange Twitch Stream Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Community Manager/Team Lead - Disney Interactive Studios

  • Mar 2008 - Aug 2014

  My main job responsibilities include managing the Disney Interactive Brighton Team, making key decisions, leading new projects and ensuring all content sent out is of the highest quality. Skills: • Community Management • Social Media Management (Facebook, Twitter, Youtube) • CRM (Salesforce, Sleepy Giant) • Marketing • Moderation of user-generated content • PR • Content Creation • Recruitment/HR • Training • Leadership • Project Management • Design Achievements • Successfully trained the team on a number of web, mobile and console game titles • Rolled out CRM and community tools for the team to use • Represented the Disney Interactive company at many PR events* • Led and completed recruitment for all new hires • Produced content for our web titles, marketing content and print* • Set up and led a Studio Engagement committee to organise team building events for the office. • Featured in a number of Youtube videos for one of our web titles Show less