Experience

Trade Ideas LLC

• United States
• Software Development
• 1 - 100 Employee

• Director of Marketing

  • Nov 2011 - Present

  ◆Oversaw first significant increase in active subscriptions since 2005 ◆Tripled annual subscriber signups ◆Doubled annual revenue growth ◆Increased affiliate partner revenue ◆Oversaw first significant increase in active subscriptions since 2005 ◆Tripled annual subscriber signups ◆Doubled annual revenue growth ◆Increased affiliate partner revenue



Calliope Media, Inc.

• San Diego, CA

• Director of Marketing, Media Buyer

  • May 2011 - Nov 2011

  (Anattorneyforyou.com) ◆Implemented new Lead Management System for lead qualifying, routing, and distribution ◆Expanded Calliope Media's business from only legal vertical to additional verticals including Auto, Debt, Mortgage, Solar, etc. ◆Managed PPC: Increased AdWords spend from $35k/mo to $50k/mo while improving ROI from 30% to 45% ◆Produced 4 successful national Direct Response Television advertising campaigns; managed media buyer, call centers (adding Spanish coverage) (Anattorneyforyou.com) ◆Implemented new Lead Management System for lead qualifying, routing, and distribution ◆Expanded Calliope Media's business from only legal vertical to additional verticals including Auto, Debt, Mortgage, Solar, etc. ◆Managed PPC: Increased AdWords spend from $35k/mo to $50k/mo while improving ROI from 30% to 45% ◆Produced 4 successful national Direct Response Television advertising campaigns; managed media buyer, call centers (adding Spanish coverage)



Z57, Inc.

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Consultant

  • Nov 2010 - Apr 2011

  ◆Educated realtors about successfully integrating internet technology into their marketing ◆Analysed business and conduct needs assessment, demonstrate product ◆Surpassed sales goals ◆Educated realtors about successfully integrating internet technology into their marketing ◆Analysed business and conduct needs assessment, demonstrate product ◆Surpassed sales goals



ROI Data Source

• United States
• Advertising Services
• 1 - 100 Employee

• Owner, Operator

  • 2009 - 2011

  ◆Managed all financials and daily activities for my small business ◆Prospecting, generating leads, engaging new clients ◆Consulting and managing CPL/CPA/Affiliate and PPC campaigns ◆Managed all financials and daily activities for my small business ◆Prospecting, generating leads, engaging new clients ◆Consulting and managing CPL/CPA/Affiliate and PPC campaigns



Autofusion

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• SEM/PPC & Content Writing

  • May 2010 - Sep 2010

  ◆Created and managed Adwords PPC campaigns ◆Reported and Analysed SEM/PPC campaigns ◆Wrote SEO content for Autofusion's proprietary content management system ◆Created and managed Adwords PPC campaigns ◆Reported and Analysed SEM/PPC campaigns ◆Wrote SEO content for Autofusion's proprietary content management system



Data Direct Source LLC

• San Diego, CA

• Sales and Operations Manager, Media Buyer

  • 2007 - 2009

  ◆Hire, train, manage, motivate sales team and manager ◆Integrate Lead Management Systems for lead distribution and delivery ◆Media Buyer, managed vendors ◆Managed CPL/CPA campaigns ◆Hire, train, manage, motivate sales team and manager ◆Integrate Lead Management Systems for lead distribution and delivery ◆Media Buyer, managed vendors ◆Managed CPL/CPA campaigns



LendingGateway.com / Findalocallender.com

• San Diego,CA

• Sales and Operations Manager, Media Buyer

  • 2003 - 2007

  ◆Hire, train, motivate sales team and manager ◆Managed CPL/CPA campaigns ◆Media Buyer, managed publishers/vendors ◆Hire, train, motivate sales team and manager ◆Managed CPL/CPA campaigns ◆Media Buyer, managed publishers/vendors