Director of Business Development

• Aug 2023 - Present

Head of Growth Sales & Strategic Services

• Apr 2022 - Jan 2023

Served as the primary owner of the overall go-to-market strategy and delivery team for Cart.com Strategic Consulting services. Identify strategic consulting opportunities, working with the product / delivery teams on solutions approaches and differentiators, and engaging with the go-to-market sales and partnerships team to drive sales. Responsible for creating, managing and scaling the Strategic Consulting services practice at Cart.com, managing a team of six across sales and professional services roles. Establish and nurture relationships, and challenge clients in order to help them achieve their goals. - Served as the trusted user experience and strategic commerce team lead - from pursuit to delivery across enterprise retail / commerce clients focused on improving user engagement metrics and increasing revenue. - Quickly develop strong, positive relationships with clients by understanding their growth marketing needs, business objectives and technology requirements. - Work closely with business and technology stakeholders; both the end-to-end customer journey as well as the surface-to-core business operations that include people, process, performance and technology - Advise clients on all aspects of their digital transformations, including shaping and executing their digital strategy, user experience, design, growth marketing, and various commerce related technology implementations. - Travel up to 50% to be onsite for client meetings, sales pitches, leadership meetings and industry events. Show less

GTM Adobe & Interactive Sales Lead - South Market Unit

• May 2021 - Apr 2022

Serve as the trusted client resource and Interactive SME to originate and develop large-scale, multi-year digital transformation programs with Fortune 100 clients across various industries within the South Market Unit. Scope and design programs across our digital marketing, SI / build, commerce, design / user experience, and omni-channel services. Accountable for helping to drive new ideas with the client and working with Accenture specific teams to ensure client value and ability to execute are met. - Originate, qualify, and close new opportunities for Accenture with our clients across our digital services; including digital strategy, marketing, user experience, and e-commerce/omni-channel commerce - Own the strategic capture, opportunity shaping, proposal development, solutions development, and/or costing and pricing - Develop and deliver new business through trust and value-led relationships with the key client stakeholders / C-Level executives responsible for digital initiatives - Develop global digital and multi-channel digital strategies for Accenture Interactive clients; identify potential opportunities, creating the business case and developing the requirements to implement the strategy - Serve as a thought-leader in Digital Industry challenges, trends, solutions, economics and related qualitative & quantitative aspects, and help Industry Leads in creation of a digital value architecture - Develop project requirements to ensure that client vision, goals and objectives translate to (and leverage) Accenture Interactive assets, products and services - Defining high level enterprise digital architectures and applying digital commerce best practices to support strategy recommendations - Lead client assessment portion of strategy engagements, develop cohesive conclusions and present key findings at the executive level - Provide strategy development and solution development to support new business activities and existing client relationships Show less

Strategic Accounts, Mid-Atlantic & Southeast

• Sep 2020 - Apr 2021

Served as the main consultative resource for strategic customers based in the Mid-Atlantic and Southeast regions. Position, negotiate, and expand new opportunities with Contentful customers and their subsidiaries globally. Managed account strategies, managing internal and client processes, developing market / industry knowledge, delivering presentations to customers, and creating growth opportunities. Conducted research, serve as an advisor for key stakeholders, and build strong business relationships. Managed RFI/RFQ requests with Contentful internal and customer teams. Worked closely with Sales Engineers and Solution Architects to uncover and solve technical challenges and opportunities. Worked closely with customer success & marketing teams to ensure that best practices of Contentful are shared and implemented at the respective customers. Show less

Senior Director Business Development & Strategic Partnerships

• Dec 2019 - Jun 2020

• Served as the head of all revenue, strategic partnerships / alliances and the main consultative resource for all prospective enterprise brands, retailers and financial service companies inquiring about Brooks Bell optimization consulting services. • Closed new business with recognizable clients including Uber, American Express, Salesforce, Bank of America, FedEx, BlackRock, USAA, Tapestry, Universal Studios, Avis Budget Group, Total Wine & More and Intercontinental Hotel Group (IHG) and others.• Managed a team of Business Development Reps responsible for generating qualified new business for the pipeline. • Build and scoped engagements, developing and presenting pitches and proposals to prospective client executives while creating statements of work (SOWs) and contracts for service engagement to ensure customer success. • Oversaw the sales processes and the Salesforce CRM to keep the senior leadership team and organization informed of new business within the pipeline. • Managed the Brooks Bell Strategic Partnership & Alliances team to collaborate on events, industry events and prospecting and co-selling opportunities with technology partners - Adobe, Oracle, Optimizely, Quantum Metric, ContentSquare. • Worked in collaboration with executive and marketing teams to uncover the best approach to service potential new clients with ever-changing business requirements. • Took a proactive approach to designing, developing and improving current sales processes with the leadership team to ensure scalability and a competitive advantage. • Consistent travel onsite with clients to conduct prospect pitches, whiteboard sessions, kick-off meetings and QBR meetings – up to 75% travel.• Lead client kick-off meetings with clients.• Notable achievements while in the position have included:o Over $35 Million in recognized revenue. o Hired and trained a team of new business account executives.o Named “Optimizely’s Top North American Partner of the Year” in 2018 Show less

Director, Business Development

• Jan 2017 - Dec 2019

Senior Business Development Manager

• Dec 2014 - Dec 2016

• Played a key role as a consultative resource for brands and retailers looking to solve their eCommerce testing, personalization and platform challenges. • Led in terms of new client acquisition, client satisfaction and revenue generation, identifying, networking and closing new business opportunities with brand and retailers with annual online revenue of $50M+. • Defined and updated the sales pipeline to update marketing, professional service and executive teams and led department meetings to update the organization on key performance indicators (KPIs) and prospective client status. • Successfully managed a team of Business Development Coordinators, coaching on prospective client qualification and outbound calls while placing a focus on building strategic accounts to set appointments. • Worked in collaboration with the Blue Acorn execute team to correctly identify and develop value-added services to prospective clients. • Created and delivered custom designed prospective client collateral to deliver high-quality sales presentations, case studies and detailed statements of work (SOW). • Directed the coordination and logistics around trade shows, industry events, partner meetings and onsite client meetings. Notable achievements while in the position included: - Recipient of the “Monetate Solutions Partner of the Year” award, the “Magento Spirit of Excellence Award” and the “Magento Best Design Award – Le Creuset” in 2016. - Recipient of the “Optimizely Solutions Partner of the Year” award in 2014. - Closed notable clients that included Casper Mattress, Ticketmaster, The RealReal, Too Faced Cosmetics, ShoeBuy.com, Sea World Parks & Entertainment. Show less

Business Development Manager - East

• Jan 2014 - Nov 2014

• Managed all aspects of the business development process in the Southeast, including the research and planning, pitches, POV proposals, the scope of work documents and contracts. • Continually assessed the mobile ad challenges of publishers, creative agencies, brands and retailers to obtain an understanding of the digital advertising technology landscape. • Worked to correctly identify and successfully close new business opportunities with creative agencies, brand and premium publishers to meet and exceed defined sales quotas. • Educated prospective partners on product usage and best practices to maximize the conversion rates and customer onboarding and to build out documentation as needed. • Submitted standard sales metrics including weekly forecasts, the pipeline and funnel, monthly progress, business plans and expense reports on a regular basis. Show less

Account Executive

• 2012 - 2013

• Successfully generated new target prospects through in-depth research, networking and referrals with major retailers, brands and e-commerce companies. • Converted new target prospects to sales opportunities by correctly identifying critical business needs, using in-depth product and service knowledge to present HiConversion optimization solutions and professional services. • Worked in collaboration with engineering and professional services teams to correctly determine future product and client direction based on current and future customer needs. Show less

Sales Development Representative

• 2011 - 2012

Online Content Manager

• 2010 - 2011

Scheduling & Appointments, Office of the President, Intern

• Jan 2007 - May 2007