Experience

Kapur & Associates

• United States
• Civil Engineering
• 200 - 300 Employee

• Marketing Specialist

  • Apr 2023 - Present

  - Support business development by creating opportunity-specific marketing materials (proposals, qualifications packages, or presentations), researching clients and prospects, and identifying promotional opportunities to reach intended audiences - Coordinate, write, edit, and produce statements of qualifications, proposals, presentations, and other marketing collateral - Guide the development and execution of go/no-go decision-making, planning, and winning strategies to capture work… Show more - Support business development by creating opportunity-specific marketing materials (proposals, qualifications packages, or presentations), researching clients and prospects, and identifying promotional opportunities to reach intended audiences - Coordinate, write, edit, and produce statements of qualifications, proposals, presentations, and other marketing collateral - Guide the development and execution of go/no-go decision-making, planning, and winning strategies to capture work successfully - Participate in pre-proposal and pre-interview planning with design teams to help develop and apply the established win strategy - Assists in the development of pursuit strategy and interview coaching - Develop/maintain boilerplate to be used in proposals - Write, edit, and perform research for non-technical proposal sections - Solicit and coordinate information on subconsultants and other team members for inclusion in proposal and presentation materials - Participate in building brand awareness, including the development of key market-level messaging - Serve as a subject matter expert, advocate for, and actively follow marketing and brand guidelines and procedures - Gather, format, and maintain accurate, up-to-date firm marketing information, including staff bios, project descriptions and statistics, and other information for marketing purposes Show less



Wisconsin Athletic Club, LLC

• United States
• Health, Wellness & Fitness
• 200 - 300 Employee

• Service & Operations Manager

  • Oct 2022 - Apr 2023

  Menomonee Falls, Wisconsin, United States - Oversaw a staff of 70+ across four departments - Service, Operations, Kids Clubhouse and Club Pub - including completing and reviewing payroll, creating monthly schedules, conducting monthly staff meetings, and conducting 90 Day and Annual reviews - Supervised three department managers - Operations, Kids Clubhouse and Club Pub - including hosting weekly 1-on-1s to ensure productivity and promote learning - Headed all staff recruiting efforts - Presented the seminars Ask and You… Show more - Oversaw a staff of 70+ across four departments - Service, Operations, Kids Clubhouse and Club Pub - including completing and reviewing payroll, creating monthly schedules, conducting monthly staff meetings, and conducting 90 Day and Annual reviews - Supervised three department managers - Operations, Kids Clubhouse and Club Pub - including hosting weekly 1-on-1s to ensure productivity and promote learning - Headed all staff recruiting efforts - Presented the seminars Ask and You Shall Receive - How to Get the Most Out of Your Mentors, Mastering Management in Moneyball and Reigniting Staff Retention Through Creating Connections - WAC Inclusion Network representative - Developed a partnership with the Humane Animal Welfare Society to bring adoptable pets to the Club, as well as collect donations for the organization - Established partnership with Germantown High School to have students with cognitive disabilities gain work experience - Earned Fitness For Every Body NASM Certification - Earned How to Connect and Build Relationships NASM Certification

• Service & Operations Manager

  • Oct 2021 - Oct 2022

  Milwaukee, Wisconsin, United States - Oversaw a staff of 30+, including completing and reviewing payroll, creating monthly schedules, and conducting 90 Day and Annual reviews - Increased staff size from 15 to 35 by spearheading improved recruiting efforts and creating a meaningful cultural change to market the position in a more impactful way. - Decreased turnover rate, with only eight total staff members departing in one year - Created a new onboarding process, designed to inform new hires from Day 1 what the… Show more - Oversaw a staff of 30+, including completing and reviewing payroll, creating monthly schedules, and conducting 90 Day and Annual reviews - Increased staff size from 15 to 35 by spearheading improved recruiting efforts and creating a meaningful cultural change to market the position in a more impactful way. - Decreased turnover rate, with only eight total staff members departing in one year - Created a new onboarding process, designed to inform new hires from Day 1 what the expectations of the role were, and what success in the role looked like. - Built an entirely dependable team of cleaners, including the utilization of community partners to foster bonds that funneled potential fits to our staff. - Implemented weekly and bi-weekly meetings with individual staff members based on hours worked to develop a bond and provide an opportunity for them to speak openly and freely while providing feedback. - Appointed lead of the Manager on Duty program. - 2021 Most Likely to Own and Resolve Problems - WAC Inclusion Network representative - Developed a partnership with Centers For Independence to allow individuals with cognitive disabilities gain work experience - Presented the seminar Lessons in Leadership in Saving Private Ryan



Marian University of Fond du Lac

• United States
• Higher Education
• 200 - 300 Employee

• Marketing Content Writer

  • May 2019 - Aug 2021

  - 2020 Pass It Forward Award winner, recognized for an exceptional response to adversity and crafting all University internal and external communication related to COVID-19. - Initiate, develop and execute communication and publicity plans for both Marian University and SSM Health announcing the pair’s educational partnership. - Provide counsel to faculty, staff and administration on print, radio and digital marketing opportunities, as well as crisis communication and interactions with… Show more - 2020 Pass It Forward Award winner, recognized for an exceptional response to adversity and crafting all University internal and external communication related to COVID-19. - Initiate, develop and execute communication and publicity plans for both Marian University and SSM Health announcing the pair’s educational partnership. - Provide counsel to faculty, staff and administration on print, radio and digital marketing opportunities, as well as crisis communication and interactions with media. - Drafting and editing relevant and timely content for weekly COVID-19 newsletters for students, parents and staff, along with a bi-weekly staff newsletter. - Create all written content for the annual 50-page President’s Report, sent to all donors and alumni. - Completed website and brochure rebrand, requiring rewrites and SEO optimization for 45+ programs. - Responsible for producing and managing all social media content on Facebook, Instagram, Twitter and LinkedIn, creating a 12% increase in Facebook reach in first six months and 40% increase in engagement. - Point of contact for media requests, as well as creating press releases and story pitches, resulting in increase from two pickups per semester to one each month. - Oversee and manage 4 student workers – 2 social media coordinators, 1 photographer and 1 videographer. Show less



Nelson Schmidt Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• PR Writer/Account Executive

  • Apr 2018 - May 2019

  Greater Milwaukee Area - Organized, oversaw and managed public relations efforts for agency clients, including the Wisconsin Economic Development Corporation (WEDC), Panduit Inc., Netsmart, Laborie, Motivo, Embraco and Change Healthcare. - Responsible for all written content related to the WEDC military veterans attraction initiative, including bi-weekly blog posts, monthly paid native content and ongoing paid outbound materials. - Engineered the production of paid LinkedIn posts for agency clients, including… Show more - Organized, oversaw and managed public relations efforts for agency clients, including the Wisconsin Economic Development Corporation (WEDC), Panduit Inc., Netsmart, Laborie, Motivo, Embraco and Change Healthcare. - Responsible for all written content related to the WEDC military veterans attraction initiative, including bi-weekly blog posts, monthly paid native content and ongoing paid outbound materials. - Engineered the production of paid LinkedIn posts for agency clients, including WEDC and Panduit Inc. - Compiled local and national media lists, pitched stories, and established and fostered relationships with media. - Executed a two-month, 10-piece WEDC business case study initiative to highlight grant and funding programs. Show less



EPIC Creative

• United States
• Advertising Services
• 1 - 100 Employee

• PR Account Manager

  • Mar 2017 - Oct 2017

  West Bend, Wisconsin Prior to being laid off: - Organized, oversaw and managed day-to-day public relations efforts for agency clients, including EnPro Industries and its various divisions and subsidiaries. - Established and fostered relationships with media in clients’ industries, including the manufacturing, transportation and professional outdoor services spaces. - Wrote press releases, media alerts, feature stories, technical articles, case studies, advertorials, blog posts and other external public… Show more Prior to being laid off: - Organized, oversaw and managed day-to-day public relations efforts for agency clients, including EnPro Industries and its various divisions and subsidiaries. - Established and fostered relationships with media in clients’ industries, including the manufacturing, transportation and professional outdoor services spaces. - Wrote press releases, media alerts, feature stories, technical articles, case studies, advertorials, blog posts and other external public relations communications. - Pitched stories to trade and national media, oftentimes exceeding client goals by gaining placement in national and international publications. - Developed media lists using Cision and Marketwired, and analyzed and reported results of PR campaigns. - Created submission materials that earned EPIC Creative the Milwaukee Business Journal’s CFO of the Year Award and a Milwaukee Journal Sentinel Top Workplace Award. Show less



Sheboygan Press

• Newspaper Publishing
• 1 - 100 Employee

• News Desk Assistant

  • Apr 2015 - Sep 2016

  Sheboygan, Wisconsin Area - Developed daily content, oversaw website management and collaborated with editors to promote stories and increase readership. - Handled all external communication and managed accordingly to help fulfill stakeholders’ needs. - Authored weekly columns to increase Sunday subscription purchases and produce more online traffic. - Oversaw content dissemination and layout designs for the News, Religion, Health, Sports and Business sections.

• Sports Reporter

  • Jun 2013 - Apr 2015

  Sheboygan, Wisconsin Area - Duties included developing daily content, overseeing website management and collaborating with editors to promote stories and increase readership. - Was responsible for monitoring the sports department’s Twitter account, as well as maintaining a personal account to increase personal brand awareness. - Given the responsibility to cover Wisconsin high school girls soccer, volleyball, baseball and wrestling championship events, as well as football postseason games. - Earned two 2013… Show more - Duties included developing daily content, overseeing website management and collaborating with editors to promote stories and increase readership. - Was responsible for monitoring the sports department’s Twitter account, as well as maintaining a personal account to increase personal brand awareness. - Given the responsibility to cover Wisconsin high school girls soccer, volleyball, baseball and wrestling championship events, as well as football postseason games. - Earned two 2013 Wisconsin Newspaper Association first place awards for Sports Page Design, as well as a second place award for Sports Feature.



HTR Media

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Sports Reporter

  • Jan 2011 - May 2013

  Manitowoc, Wisconsin - Managed the sports section, including developing daily content, scheduling daily photo assignment and the creation of page and online layout designs. - Wrote, photographed and created video covering high school sporting events, including girls soccer, volleyball, baseball and wrestling championship events, as well as football postseason games. - Monitored and assigned duties to part-time sports writers. - Responsible for the sports department’s Twitter account, growing from a… Show more - Managed the sports section, including developing daily content, scheduling daily photo assignment and the creation of page and online layout designs. - Wrote, photographed and created video covering high school sporting events, including girls soccer, volleyball, baseball and wrestling championship events, as well as football postseason games. - Monitored and assigned duties to part-time sports writers. - Responsible for the sports department’s Twitter account, growing from a Followers count of 120 to more than 1,100 by mid-2012. - 2012 WNA first place award for Creative Use of Multimedia and second for Sports News Story. - 2011 Employee of the Third Quarter Show less