Media Strategist

• Oct 2015 - Present

Scierka Lang is a Media Strategy Company that focuses on the creation and implementation of communications campaigns. We combine the need for traditional advertising with new media tactics such as digital advertising, SEO, social engagement and web design. Combining these services provides strong reach for our clients along with measurable results through our tracking methods.

Media Strategist

• Oct 2015 - Present

Assistant Vice President Marketing and Communications

• Sep 2011 - Oct 2015

Manage all aspects of the company's advertising and communications platforms. Provide strategic marketing support for inside and external sales teams. Develop new media programs with the user experience as our top priority. - Manage company website, cms, and social media for both front-end delivery and back-end maintenance. - Create User friendly environments for customers. - Map user experience to direct UX designers. - Manage staff of designers, writers and communications professionals to successful integrate across traditional and new media platforms. - Develop customer personas in order to tailor messaging on behalf of specific company departments. - Work with executive team to establish realistic goals based on metrics, budget and timeline. Show less

Media Strategist

• Jan 2011 - Sep 2011

Media Strategist - consulting in public relations, advertising, message development and outreach for non-profits, education, healthcare and private companies. Media Strategist - consulting in public relations, advertising, message development and outreach for non-profits, education, healthcare and private companies.

Vice President

• Sep 2006 - Jan 2011

- Developed and managed communications campaigns for clients in healthcare, education, business and not for profit sectors. - Negotiated and placed paid media for clients based on budgets and goals - Crisis communication training and support - Traditional and new media tracking for clients - Serve as liaison between clients and members of the media for industry related stories - Developed and managed communications campaigns for clients in healthcare, education, business and not for profit sectors. - Negotiated and placed paid media for clients based on budgets and goals - Crisis communication training and support - Traditional and new media tracking for clients - Serve as liaison between clients and members of the media for industry related stories

Admissions Counselor

• Jun 2005 - Sep 2006

advise family and students on higher education. regional representative, campus promotions, event planning. advise family and students on higher education. regional representative, campus promotions, event planning.