Karen Schmidt
Global Integrated Marketing Vice President / Executive at Greater Philadelphia Area- Claim this Profile
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Bio
Lisa Clark
Karen and I participated in Comcast's year-long executive leadership program together and worked closely on two strategic projects that were ultimately presented to Comcast's most senior executives. Karen's strengths include a trifecta of strategy, execution, and interpersonal skills. Her intelligence combined with depth of business experience enable her to provide keen insights in shaping strategy ranging from product to marketing to competitive strategy. Karen is a leader with high emotional intelligence: she deftly navigates highly-matrixed organizations, overcoming roadblocks through her strong relationship skills. Karen's work ethic is among the best and she will be treasured member of any organization for whom teamwork and collaboration are core values.
Don Bambrick
I had the pleasure of working with and for Karen at Comcast Business. Karen is a talented business leader. She understands how to lead teams toward a common mission and drive marketing excellence. I learned so much from her, and I was always impressed by her ability to manage multiple priorities and projects, without letting a single thing slip. Karen’s knowledge of technology, product development, management, marketing and brand development are unparalleled. Working with Karen was an absolute pleasure.
Lisa Clark
Karen and I participated in Comcast's year-long executive leadership program together and worked closely on two strategic projects that were ultimately presented to Comcast's most senior executives. Karen's strengths include a trifecta of strategy, execution, and interpersonal skills. Her intelligence combined with depth of business experience enable her to provide keen insights in shaping strategy ranging from product to marketing to competitive strategy. Karen is a leader with high emotional intelligence: she deftly navigates highly-matrixed organizations, overcoming roadblocks through her strong relationship skills. Karen's work ethic is among the best and she will be treasured member of any organization for whom teamwork and collaboration are core values.
Don Bambrick
I had the pleasure of working with and for Karen at Comcast Business. Karen is a talented business leader. She understands how to lead teams toward a common mission and drive marketing excellence. I learned so much from her, and I was always impressed by her ability to manage multiple priorities and projects, without letting a single thing slip. Karen’s knowledge of technology, product development, management, marketing and brand development are unparalleled. Working with Karen was an absolute pleasure.
Lisa Clark
Karen and I participated in Comcast's year-long executive leadership program together and worked closely on two strategic projects that were ultimately presented to Comcast's most senior executives. Karen's strengths include a trifecta of strategy, execution, and interpersonal skills. Her intelligence combined with depth of business experience enable her to provide keen insights in shaping strategy ranging from product to marketing to competitive strategy. Karen is a leader with high emotional intelligence: she deftly navigates highly-matrixed organizations, overcoming roadblocks through her strong relationship skills. Karen's work ethic is among the best and she will be treasured member of any organization for whom teamwork and collaboration are core values.
Don Bambrick
I had the pleasure of working with and for Karen at Comcast Business. Karen is a talented business leader. She understands how to lead teams toward a common mission and drive marketing excellence. I learned so much from her, and I was always impressed by her ability to manage multiple priorities and projects, without letting a single thing slip. Karen’s knowledge of technology, product development, management, marketing and brand development are unparalleled. Working with Karen was an absolute pleasure.
Lisa Clark
Karen and I participated in Comcast's year-long executive leadership program together and worked closely on two strategic projects that were ultimately presented to Comcast's most senior executives. Karen's strengths include a trifecta of strategy, execution, and interpersonal skills. Her intelligence combined with depth of business experience enable her to provide keen insights in shaping strategy ranging from product to marketing to competitive strategy. Karen is a leader with high emotional intelligence: she deftly navigates highly-matrixed organizations, overcoming roadblocks through her strong relationship skills. Karen's work ethic is among the best and she will be treasured member of any organization for whom teamwork and collaboration are core values.
Don Bambrick
I had the pleasure of working with and for Karen at Comcast Business. Karen is a talented business leader. She understands how to lead teams toward a common mission and drive marketing excellence. I learned so much from her, and I was always impressed by her ability to manage multiple priorities and projects, without letting a single thing slip. Karen’s knowledge of technology, product development, management, marketing and brand development are unparalleled. Working with Karen was an absolute pleasure.
Experience
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Greater Philadelphia Area
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IT Services and IT Consulting
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1 - 100 Employee
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Global Integrated Marketing Vice President / Executive
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Jan 2020 - Present
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Sungard Availability Services
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Vice President, Global Marketing
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Apr 2018 - Dec 2019
Build enterprise IT brand that connects with customers around the aspirational goal of Transforming IT for Resilient Business. Lead Marketing Communications: brand and product messaging, creative services, corporate website, digital / print / event advertising and integrated demand gen initiatives. * Extend reach and credibility among IT decision makers with thought-leading Resilience content. * Optimize organic search, drive relevant website traffic, generate qualified sales leads, nurture and re-target to increase conversion to leads and bookings. * Grow Sungard AS services consideration and sales pipeline, with portfolio spanning data centers, disaster recovery, cloud and hybrid IT services; as well as IT Transformation and Business Risk and Resilience Consulting. Sungard Availability Services helps businesses transform their IT environments, ensuring they are resilient and recoverable. We leverage our experience across a broad range of IT landscapes to align the right workloads with the right infrastructures — whether hybrid cloud, legacy or something in-between. As a result, our customers can streamline and manage complexity, minimize risk and adapt to change. Show less
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Intelsat
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United States
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Telecommunications
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700 & Above Employee
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Vice President, Global Products and Marketing
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2015 - 2017
Built and led a worldwide Product Management and lifecycle Marketing team for Intelsat’s portfolio of media, broadband, mobility and government connectivity solutions. Drive innovation, lead cross-company change initiatives and deliver new services that empower our customers to profitably expand into new markets, drive new revenue streams and ensure the most secure and reliable communications possible. Develop product and marketing strategies, Intelsat corporate and customer websites, regional marketing plans, integrated digital, print and event marketing, sales enablement and new channel partner program. Intelsat operates the world's first Globalized Network, delivering high-quality, cost-effective video and broadband services anywhere in the world. The Globalized Network combines the world's largest satellite backbone with terrestrial infrastructure, managed services and an open, interoperable architecture to enable customers to drive revenue and reach through a new generation of network services, and ensure the most secure and reliable communications. Show less
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Comcast Business
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United States
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Telecommunications
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700 & Above Employee
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Vice President, Business Marketing
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2012 - 2015
I joined Comcast's newly created business-division and helped grow it from inception to revenues of $4 billion. I expanded my scope from a single product to a larger portfolio, and then built and led teams within both Product Management and Business Marketing. As VP of Business Marketing, I developed and led internal and external launch of new Built for Business (B4B) branding. I developed B2B marketing strategies to drive consideration, engage prospects, generate sales leads and revenue, and grow/retain existing customers across our national business portfolio: Internet, Ethernet, Voice, TV, SaaS. Within the Enterprise market, this included vertical-specific sales and marketing for government, education, hospitality and healthcare. I also led efforts to extend Business products into Comcast's Retail Store distribution channel. Show less
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Executive Director, Product Management and Strategy
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2007 - 2012
As Executive Director of Product, Management and Strategy, I led end-to-end data product management for Internet, Ethernet, Cell Backhaul, Business TV and hosted SaaS services Grew high speed Internet subscriber base five-fold and drove 32-57% annual revenue growth. Launched Ethernet in 20 of 25 top U.S. markets and expanded footprint with Ethernet over HFC (hybrid fiber coax). I assessed the competitive landscape and created internet speed tiers, pricing and packaging with SaaS services to enable Comcast to win share as a new industry player. I developed product requirements and launched next generation DOCSIS 3.0 broadband speeds, as well as requirements to add private and public Wi-Fi capabilities. To expand Comcast’s reach up-market, I launched Comcast’s Ethernet portfolio to mid and larger businesses, as well as cell backhaul for wireless carriers. As a Director on the Metro Ethernet Forum (MEF) board of directors, I helped drive strategic priorities of the global Ethernet standards body and assure the cable industry was represented and engaged. Show less
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Network Solutions
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Pakistan
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President, Global Products & Marketing
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2002 - 2006
Network Solutions is a leading internet solutions provider helping consumers and businesses build and secure their online presence, with 4+ million customers worldwide year-end 2006. Products included domain names, web site design, web hosting, search engine optimization and SSL secure certificates. I was hired by new CEO to help drive turnaround from a former monopoly into a profitable, market-driven company, As VP of Global Wholesale Products and Marketing, I returned the business unit to profitability, in spite of declining industry profit margins. I developed strategy and directed end-to-end P&L for two wholesale brands, with responsibility for product and infrastructure development, product and channel marketing, inside sales, acquisition websites, account management and customer online web portal. I led effectively through change, retaining key customers and employees as VeriSign spun-off Network Solutions to a private equity firm in 2003. The company was sold for a reported $800M in 2007 and has since been acquired by web.com. Show less
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