Experience

InsideOut

• United States
• Information Technology & Services
• 1 - 100 Employee

• Client Services Manager

  • Nov 2021 - Present



Yellow Cab of Broward County

• Director of Marketing

  • Jun 2013 - Oct 2020

  As the Director of Marketing for Yellow Cab Broward, I am responsible for the development and implementation of all branding strategies for this 57 year old company. I work collaboratively with a ream that creates marketing ideas for all new transportation programs that has included NO MORE METERS and guaranteed pricing. Our team is very active in grass roots advertising which includes participating in various annual events like Chili Cook Off, Tortuga Festival, The Fort Lauderdale International Boat Show, Rip Tide, to name just a few. Part of my directives are to represent the Gaddis Family Foundation and all donations and events associated with it over the year. An effective, on-going Social Media Marketing strategy and execution falls under my prevue as does continuous analysis of public transportation trends.



Yellow Cab Taxi Media

• Associate Publisher

  • Jan 2011 - Sep 2013

  In my prior role as Director of Sales and Marketing, I led our Advertising and Marketing magazine to an unprecedented 12 page growth. In a time when print media is contracting, our publication grew. These results were rewarded with a promotion to Associate Publisher.Major clients I attracted in 2014 were Miami Dolphins, Guinness World Cup, and Tortuga Music Festival on the Cover of Yellow Cab Magazine. In 2015, I will continued to lead revenue growth for the publication and our growing list of clients who chose Yellow Cab Taxi Media as their partner in advertising. Our purpose and mission is to measurably impact the growth of your business through our proven and effective advertising and marketing channels. • Yellow Cab has helped businesses grow their brand awareness for over 20 years. • 570+ Yellow Cabs are each fitted with a custom designed magazine holder. • Custom designed 3-sided illuminated tops offer our advertisers high levels of visibility. • 16 hour a day, 365 days a year service we put your Yellow Cab Magazine ad in the hands of over 5 million passengers per year!Very advertising reasonable rates allow you to maximize your budget for outdoor advertising with the ultimate in moving billboards. Be seen, be remembered! If you are doing business in South Florida markets, I invite you to connect with me. Let's discuss your business model and objectives and explore how my team can help your business grow.✉ scarlette@yellowcabmagazine.com



Travelhost Greater Fort Lauderdale

• Sales and Marketing Executive

  • Mar 2009 - Mar 2010

  Managed and grew advertising accounts for prominent South Florida magazine dedicated to the Travel and Tourism industries. Analyzed client’s sales objectives and demographic data to create a customized marketing strategy. Developed and nurtured relationships while ensuring that customized advertising plans were directly supporting the client’s sales goals. Notable Achievements:• Increased sales revenue by building a strong network in the Ft. Lauderdale area. • Cultivated client relationships that encouraged continued partnerships and customer loyalty. • Worked closely with graphic design artist to develop ads that exceed client’s ROI expectations.



Saveology.com ™

• Vice President of Call Center Operations

  • Mar 2009 - Oct 2009

  Directed operations and provided strategic oversight during a leadership transition. Managed a busy inbound/outbound contact center for an MSO and Telecommunication company with $350M in annual sales. Prepared financial statements and reports for contact centers located in New Jersey (200 seats), Florida (300), India (500), and Philippines (500). Directed workflows for forty (40) direct reports including Call Center Senior Managers, Team Supervisors, and Information Technology staff. Notable Achievements:• Reduced average wait times to less than 20 seconds with Workforce Management Technology. • Strategically recruited and developed high-caliber sales talent while reducing turnover attrition by 40%.• Improved sales and customer service by building Quality Assurance Departments in FL and NJ.



PODS

• United States
• Consumer Services
• 700 & Above Employee

• Inter Franchise Sales Manager

  • Apr 2004 - Mar 2009

  Direct report to VP of Contact Center Operations accountable for developing the strategic direction and leading daily operations of a world-class call center consisting of 300 sales specialists and 16 supervisors whose revenue exceeded $400 million in 2008. Provided leadership in key call Center Projects: Vendor Management, Franchise Relations, Outbound Sales, Telephony Upgrades, Retention, Fleet Logistics and Brand Enhancement. Built and cultivated long-term quality relationships with partner departments, franchise owners, and clients.Notable Achievements:• Increased Customer Satisfaction from 85% to 96% as measured by third party customer surveys.• Collaborated in the design and implementation of targeted recruiting efforts to improve staff skill-sets.• Leadership role in call center wide Sales and Branding training which increased sales conversion rates from 21% to 37.5% within 9 months.• Achieved an 18 percentage point improvement in schedule adherence and compliance by implementing department wide standards and teaching supervisory staff to access and analyze WFM reports.



The Reef Restaurant

• Managing General Partner

  • 2003 - 2004

  Diligently managed day-to-day operations of a 200-seat restaurant focusing on, P&Ls, marketing, event management, training, and customer service. Supervised employees to provide superior quality standards and excellent service at all times. Coordinated staff activities to ensure that patrons receive prompt and courteous service.Notable Achievement:• Skyrocketed business revenue by 50% in the first six months of partnership. Diligently managed day-to-day operations of a 200-seat restaurant focusing on, P&Ls, marketing, event management, training, and customer service. Supervised employees to provide superior quality standards and excellent service at all times. Coordinated staff activities to ensure that patrons receive prompt and courteous service.Notable Achievement:• Skyrocketed business revenue by 50% in the first six months of partnership.



Proof of the Pudding

• General Manager

  • 1999 - 2002

  Directed operations for Southeast Atlanta’s #1 catering company. Accountable for daily operations including budgeting, sales, marketing, and advertising of food and beverage services while maintaining established cost and quality standards, maximizing profits, developing and retaining employees, and exceeding guest expectations.Notable Achievements:• Selected to plan and supervise off-site catering at the Georgia World Congress Center.• Led the cuisine services for the 1999 Super Bowl and NFL Licensing Parties.