Experience

Mail Metro Media
• United Kingdom
• Advertising Services
• 100 - 200 Employee
• Partnership Strategist

  • Jan 2022 - Present


BRIGHT GREEN PROMOTIONS LIMITED

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Strategic Partnership and Promotions Manager

  • Feb 2020 - Jan 2022

  Brokering partnerships and relationships with high-profile entertainment clients and flag ship brands. I have strategized and implemented high value commercial partnerships for a wide variety of clients across West End shows, touring productions and ticketed entertainment. • Ensuring top of the line client service and management. Guaranteeing confidence and continued business. • Key driver in new business, working closely with the CEO on proposals and pitches. • Exceptional database design and management, updating and analysing performance of client and partner portfolios. Ensuring client confidentiality and discretion. • Client budget management and strategic implementation of expenditure and exposure. Strategizing and actioning partnerships, building relationships and negotiating with brands, media outlets and 3rd parties. Drafting contracts, terms and conditions, agreeing fees and liaising with multiple departments to ensure outstanding campaign delivery. Key brand partnerships achieved: • Potted Panto x O2 Priority Devising a targeted in app multi-partner give-away, to engage new audiences, build mass awareness and initiating new relationships during trying times for live entertainment. The campaign alone reached 1.1 million targeted family members within an 8 million database, securing £60,000 worth of free advertising. • City of Angels x Haymarket Hotel, The Delaunay, Waldorf Hilton Creating high-end F&B partnerships with iconic London hotels and restaurants. Establishing perfect brand affiliation, reaching new customers and heightened exposure upon show opening. These campaigns together reaching over 500,000 targeted customers and £24,000 worth of content. Show less



Boom Live (Redundant due to company closure)

• Strategic Partnership and Relationships Manager

  • Jun 2019 - Feb 2020

  Orchestrating partnerships between ticketed entertainment clients, and blue chip brands, I planned and activated commercial partnerships for numerous clients across family theatre, arena shows, West End plays, and sports entertainment. • Providing exceptional client service, managing each relationship to ensure confidence and continued engagement • Contributing to new business proposals and pitches. • Working closely with the agency’s Performance Manager, providing forecasting, analysis and evaluation to the CEO, as well as partners and clients. • Database management, updating and analysing client and partner portfolios regularly. • Line managing a marketing assistant, taking full responsibility for their professional development and wellbeing. • Exceeding financial targets and ensuring continual company growth. Creating and activating 148 partnerships in seven months. Key brand partnerships achieved: • Cage Warriors x Sky VIP and Vodafone Running large ticket giveaways alongside exclusive discounts on their reward platforms, ensuring short term results and beginning long term relationships. The two campaigns together reached over 5 million people and generated £50,000 worth of content and exposure. In addition, the 10,000 competition entries were confirmation that the two databases were the perfect match for the client. • Secret Cinema x The Daily Telegraph, Cosmopolitan, Time Out, The Evening Standard, Student Beans Briefed to extend brand recognition, drive and increase data capture in an ever busy ‘immersive’ experience market, responding to event briefs and clearly defined KPIs. Reaching 6 million in the first three months, securing £1.6m in free advertising and 39.36% data opt-in rate, generating over £150K in ticket sales in one partnership over 3 months. Show less



Instinctive PR

• United Kingdom
• Book and Periodical Publishing

• Head Of PR

  • Apr 2016 - May 2019

  I was headhunted while completing my Master’s degree, to the role of PR executive for this specialist music PR firm. I was promoted to Head of PR within eighteen months, and ran national campaigns for various high-profile clients including Universal, SONY, Warner Music, BMG, and Columbia. • Executed legacy campaigns for: Jools Holland, Elaine Paige, David Gilmour, Marti Pellow and Jackson Browne. • Led multiple B2B and B2C campaigns at once, multi-tasking and prioritising workload. • Produced proactive campaign promotion and marketing plans, ensuring correct agendas and deadlines were adhered to. • Identified the need for a client database (CRM) and developed and populated it. • Generated c.£100K additional revenue in my first year and each year thereafter, exceeding all previous profit targets. • Managed dynamic relationships with clients, stakeholders, and talent, using diplomacy to direct the decision-making process while honouring brand values • Provided regular reports associated with campaign performance to stakeholders and clients. • Managed complex budgets, and associated forecasting and sales analyses. • Curated and organised competitions / promotion packages to run on commercial stations. • Represented the agency at all industry and client events. Show less


Soho Radio
• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• Producer

  • May 2015 - Nov 2017


London Multimedia News (www.londonmultimedianews.com)

• Reporter

  • Sep 2014 - Jun 2015

  As part of my MA course at Goldsmiths University, I was an online News Reporter and Editor for the site londonmultimedianews.com reporting on a variety of issues. Working for this news site I had to use my knowledge of Media Law and apply this to stories. It showed me how to make tough editorial judgments on what is acceptable to publish. As part of my MA course at Goldsmiths University, I was an online News Reporter and Editor for the site londonmultimedianews.com reporting on a variety of issues. Working for this news site I had to use my knowledge of Media Law and apply this to stories. It showed me how to make tough editorial judgments on what is acceptable to publish.


Insanity Radio 103.2FM
• Radio Presenter / Radio Producer / Head of Marketing

  • Sep 2012 - Aug 2014